Ourselves Podcast

Matt Hansen did not wait for a record label to believe in him. He built his career himself. After posting a single TikTok covering Frank Ocean, Matt suddenly found millions of people listening. What started as a simple video turned into a full time music career built entirely outside the traditional music industry. In this episode of Ourselves, Matt shares the real story behind that moment and what it actually takes to survive as an independent artist today. We talk about the reality of building an audience online, the pressure artists feel to chase algorithms, and why Matt refuses to let AI touch his music.   00:00 Beating the Scroll 02:19 Staying Independent 03:18 DistroKid and Fast Releases 05:11 Timing the Social Media Window 07:44 Do Artists Need Labels? 09:38 TikTok Mini Music Videos 16:28 The Frank Ocean video that changed his life 20:03 Handling Label Attention 30:40 Finding the Right Hooks For Your Videos 42:55 AI Emotion Theft 43:42 Beauty of Imperfection 49:20 Synesthesia and Billie Eilish 01:04:30 Touring Loneliness 01:07:10 How to Win Over a Festival Crowd 01:13:37 Relevance and TikTok Tips   Follow Matt Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

I sat down with Iranian rapper and activist Erfan Paydar to unpack what’s really happening in Iran right now and why the world isn’t paying enough attention. From the 1979 revolution to today’s protests, we break down the political history that led to the current regime and the massive nationwide uprising demanding change. Erfan shares a deeply personal perspective shaped by growing up between Iran and the United States. We discuss the brutal crackdowns on protesters, the economic collapse inside the country, and why millions of Iranians believe the Islamic Republic has reached its breaking point. He explains the role of the IRGC, the influence of foreign powers, and why many Iranians are rallying behind Crown Prince Reza Pahlavi as a potential transitional leader. Beyond politics, Erfan also reflects on his childhood in Iran, the beauty of Iranian culture, and how his experiences living in both worlds shaped his music and activism. From stories of growing up in Isfahan and Tehran to building a rap career that speaks for the Iranian diaspora, this conversation dives into identity, freedom, and the responsibility of using your voice. This episode is an honest, emotional look at a nation at a crossroads and a reminder that behind every headline are real people fighting for their future. 01:59 Diaspora Connection to Iran 02:20 Growing Up Between Iran and USA 03:53 Iran’s 1979 Revolution to Today 05:16 Uprising and Brutal Crackdown 08:09 Corruption and the IRGC 12:13 1953 Coup and the Shah Era 18:17 Why the 1979 Revolution Happened 35:45 Free Iran vs Free Palestine Debate 36:40 Media Silence and Minimizing Deaths 38:40 False Comparisons to US Protests 39:45 Being Called a Zionist for Speaking Out 40:20 Hyperinflation and Daily Survival 41:26 Can the Regime Outlast Collapse? 44:11 US Sanctions Versus Corruption 46:41 Iranian Regime’s Children Living Lavish in Dubai 48:23 Erfan’s Childhood Memories of Iran 50:38 Hope of Returning Home 51:29 Trump Talks and Nuclear Standoff 54:33 How Strict Censorship is in Iran 01:01:13 How to Help Iran   Follow Erfan Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

Want to sell a movie to Netflix? This episode breaks down the reality behind a Netflix documentary pitch deck, funding, film financing, and what streamers actually buy. Oscar-nominated director Matt Ogens, known for Netflix’s Audible and Disney+’s Madu, explains how pitch decks, sizzle reels, packaging, and access determine whether a project gets made, how documentary financing really works, and what filmmakers need to understand about distribution deals in 2026. If you’re researching Netflix documentary pitches, film funding, or how to build a filmmaking career, this is the real behind-the-scenes conversation.   02:39 Origin Story: Growing Up Without an “Artist” Blueprint 08:23 The importance of being a PA and DIY Film school 09:34 How networking got his first big break with ESPN 15:11 Deep Dive: Making his film ‘Audible’—12 Years to Finance, Pitch Decks, Netflix, and Sound as Character 37:37 Why So Many Docs Are Under 40 Minutes (Festivals, Oscars Rules) 38:26 Netflix + Festivals: Qualifying Runs, Theatrical Weeks, and Strategy 41:33 The Oscars Aren’t the Job: Filmmaking as Hard Work + Startup Life 44:55 From Viral Clip to Disney+: The Origin Story of ‘Madu’ 50:41 Pitching Docs Today: Treatments, Sizzle Reels, and Selling the Arc 54:08 Capturing Intimacy on Camera: Trust, Crew Size, Lenses, and Natural Light 01:08:12 Co-Directing Across Cultures: Why Collaboration Made the Film Stronger 01:10:11 Best Ways to Edit Documentaries 01:15:42 The Best Way To Interview for Documentaries 01:18:27 Where Should the Subject Look? On-Lens vs Off-Lens 01:22:52 What Makes a Doc Stand Out? The One Thing That Gets Audiences to Care 01:24:42 Breaking Into Commercials & Branded: Reels, Rosters, and the Pitch Process   Follow⁠ ⁠⁠Matt Ogens⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

Two filmmakers dissect how to break past budget ceilings and get noticed in an oversaturated industry. They discuss shadowing big sets, finding mentorship, and turning on-set help into paid work. Conversation covers building a core team, curating a signature portfolio, and making personal projects that prove your vision. Practical talk about gear choices, over-communicating on set, and funding passion projects.

This discussion sheds light on the urgent crisis in Iran, highlighting systematic killings and humiliations faced by families. Decades of repression against artists and thinkers are explored, alongside the stark reality of an economic collapse. Protests fueled by starvation underscore the fight for basic rights. The conversation critiques how Western media dehumanizes Iranians, urging listeners to maintain focus on the country's plight. A vision for a free Iran showcases the potential for cultural and creative breakthroughs.

Adrian Per is a trailblazing filmmaker-turned-content-creator with a background directing music videos and now boasts over a million followers. In this engaging dialogue, he shares his journey from financial struggles to daily content creation, emphasizing the importance of trusting one's unique voice and the value of pre-production. Adrian reveals how his viral video marked a turning point and introduces 'Content College,' his initiative to empower aspiring creators with essential tools and courses. His insights on authenticity and financial strategies are invaluable for anyone looking to thrive in the content landscape.

From Toronto to Bollywood to the World Cup stage, Nora Fatehi’s journey is anything but traditional. In this episode, we break down how a Moroccan-Canadian girl with no industry connections “backdoored” her way into one of the world’s most competitive film industries: learning Hindi from scratch, reinventing herself in Mumbai, and using dance as her superpower to win over an entire culture.  Nora opens up about being undermined early on, navigating gatekeepers, reality shows, and “just a dancer” labels, while strategically investing her own money to open new markets and build a global brand. She shares the story behind her Warner Music debut “What Do I Know (Just A Girl)” featuring Shenseea, trusting a new creative team for her first US music video, and learning to let go of perfectionism.  Beyond the virality, this is a conversation about legacy: recovering from a brutal ankle injury, fighting PR narratives, building the #DanceWithNora community to uplift dancers, and wanting to be remembered for shattering stereotypes and finishing the dreams her ancestors never got to fulfill. If you’re an artist, immigrant kid, underdog, or anyone betting on yourself, this one’s for you. 00:00 Introduction: Overcoming Challenges 04:28 Nora's Nervousness and Trust Issues in Arrad (Haha) 06:13 Challenges in Music Video Production 09:20 Favorite part of What Do I Know vid feat Shenseea 12:59 Shooting in Extreme Conditions 15:49 Ankle Injury and Mental Resilience 20:35 Influences and Inspirations 21:51 Cultural Exposure and Bollywood Influence 28:50 Breaking into Bollywood 39:53 The Turning Point: Dilbar Song 42:44 Playback Singing in Bollywood 45:44 Respecting Dancers 46:55 Breaking Stereotypes 47:41 Journey of Self-Taught Dance 55:32 Connecting with Fans 57:48 Investing in Self 01:05:51 Financial Struggles and Breakthrough 01:08:45 Creating New Markets 01:20:45 Collaborating with Western Artists 01:26:52 Marketability and Memorable Image 01:33:08 Challenges of Learning New Languages 01:34:07 Transitioning to Lead Roles 01:35:46 Success in Netflix's 'The Royals' 01:40:32 Navigating Cultural Expectations 01:46:20 Parental Acceptance and Validation 01:49:57 AI and the Future of Work 01:54:59 Concerns About AI's Impact on Society 02:07:18 The Importance of Following Your Calling 02:10:17 Final Thoughts and Gratitude   Follow ⁠Nora Fatehi Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

Leon Thomas is one of the rare artists who has mastered the blend of musicality, vision, and business. In this episode, Leon pulls back the curtain on what it really takes to make art that cuts through the noise, without selling out. From crafting concept bibles and curating world-class visuals, to building subcultures and navigating record label politics, this conversation is a masterclass in intentional artistry.   We talk about flow state, creative discipline, and why every artist should prioritize community over virality. Leon also breaks down the lost art of artist development, the importance of preparation, and why disruption is essential for innovation. Whether you're an artist, director, or producer, this episode is a blueprint for building something lasting.   00:00 Introduction 02:12 Collaborating with Issa Rae 03:06 The Secret Superpower of Acting Experience 04:41 The Concept Bible and Creative Vision 05:06 The Artist-Director Dynamic 07:31 Navigating the Music Industry 14:38 The Importance of Viral Hits and Community 16:32 The Power of Diehard Fans 18:09 The Difference Between TV/Film and Music Videos 18:53 Preparation and Rehearsal 22:39 Flow State and Overcoming Nerves 28:48 Connecting with the Audience 31:59 Creating for Yourself First 35:35 The Need for Disruption in Art 37:11 Pushing the Limits of Sound 38:23 Creating Unique Live Experiences 39:25 Inspiration from Other Artists 39:53 Memorable Concert Experiences 44:30 The Importance of Communication 46:34 Favorite Movies and Directors 49:40 Influential Music Videos 54:21 Understanding Song Credits 55:25 The Value of a Music Catalog 57:42 Early Career and Collaborations 59:25 Embracing Past Experiences 01:00:21 Balancing Art and Business 01:04:41 Reflecting on Personal Growth 01:06:05 Dealing with Creative Blocks 01:09:26 Final Thoughts and Gratitude   Follow ⁠⁠Leon Thomas⁠ Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

From shaping visual masterpieces with Kendrick Lamar and Justin Bieber to redefining commercial storytelling, director Colin Tilley has done it all. In this episode, we get the full story. Colin opens up about his evolution as a filmmaker, how growing up in Berkeley influenced his aesthetic, and how trial and error on set helped him develop a signature style now sought after by the world’s biggest artists and brands. We also talk about building longevity in a notoriously fickle industry, the role of mentorship, and how creating a healthy set environment makes all the difference. Colin doesn’t shy away from the gritty details: from the pressure of editing his own work, to managing the balance between creativity and business, to taking a conscious break from Instagram to reset his artistic mindset. Whether you’re an aspiring filmmaker or someone fascinated by what it takes to succeed behind the camera, this conversation is full of game and rare insights from one of the industry’s most visionary directors. 00:00 Transforming on Set: Embracing the Superman Side 02:03 Full Circle: From Fan to Collaborator 03:06 The Berkeley Influence 03:56 Learning Filmmaking Through Trial and Error 19:05 Creating a Positive Set Environment 23:34 Maintaining Longevity in the Industry 35:30 Transitioning from Music Videos to Commercials 37:28 Mentorship and Learning Patience 41:09 The Art of Editing and Collaboration 44:22 Challenges of Balancing Directing and Editing 45:30 Finding the Right Team for Each Project 51:19 The Impact of Social Media on Creativity 52:31 Taking a Break from Instagram 01:02:53 Understanding Film Management vs. Agents 01:06:18 Breaking into Commercials from Music Videos 01:11:10 Funding and Creating 'Mr. Happy' with Chance The Rapper 01:15:52 Building Trust and Relationships in the Industry 01:16:20 Working with Justin Bieber: Building a Long-Term Collaboration 01:23:11 Breaking into the Industry with Tyga & Chris Brown 01:25:19 The Role of Relationships in Career Growth 01:29:42 Iconic Projects: 'Alright' with Kendrick Lamar 01:33:43 Shooting a Commercial with Steph Curry 01:36:10 Final Thoughts and Reflections   Follow Colin Tilley Follow ⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠ ⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠ ⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Facebook

In this solo episode, I unpack the silent killer of creative momentum: distraction. We live in a world built to hijack our attention: our phones, our feeds, our dopamine loops. It’s not that we’re lazy or unmotivated…it’s that our focus is constantly under attack. I share my personal struggles with what I call "creative erosion," the mental fragmentation that prevents us from sitting down and getting meaningful work done. This isn’t just about ADHD. It’s about a system that trains us into constant stimulation. If you've ever found yourself unable to read a book, finish an edit, or write a pitch without 17 interruptions, this episode is for you. I also give you five practical, stimulant-free tools that have radically improved my ability to focus. From raw dog walks (yup, no phone) to the surprising cognitive power of saffron tea. No gimmicks. Just real tools for real creatives.   00:00 Introduction 01:55 The Impact of Dopamine 02:14 Constant Stimulation and Its Effects 03:23 Mental Fragmentation 04:02 Personal Struggles with Focus 05:25 Creative Erosion 05:43 Attention Hijacked 05:50 Avoiding ADHD Medication 06:49 Five Tips for Sharpening Focus 06:54 Creating a Non-Negotiable Routine 07:46 Morning Routine Details 08:32 Importance of Routine 09:17 Weekend Routine Challenges 09:34 Focus Through Walks 11:01 Checklist Therapy 11:22 Using Notes App for Productivity 12:20 Prioritizing Tasks 13:48 Killing Notifications 15:12 Purposeful Phone Checking 15:25 Saffron Tea for Focus 16:07 Benefits of Saffron 17:04 Conclusion and Final Thoughts   Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook