Product Chats Podcast

Should your prices change as your costs change? Pragmatic Marketing Instructor Mark Stiving shares the shocking truth about fixed costs and their relationship to pricing.

Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and start improving your products today.  Find detailed resources on beta testing on Centercode’s website.

Join Pragmatic Marketing instructors Mark Stiving, Stacey Weber and Paul Young as they share their experiences and discuss the career paths they followed that led them to become instructors. Find out what makes them passionate about teaching, and the joy they experience when they have an impact on businesses and the lives of their students. Mark, Stacy and Paul also reminisce about some of their favorite travel memories and describe what it’s like to be on the road constantly. As they share their insights into the practical principles of product management and product marketing, you just may find yourself becoming interested in joining the instructor team to spread the Pragmatic Marketing ideology. For more information and to apply to our opening, visit our career page.

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a convincing case to your executive team about the importance of specific roadmap features. Find out why it’s important to create strategic goals and then to align those goals with a compelling product roadmap in this episode of Pragmatic Live. Read Jim’s Pragmatic Marketer article, Howto Price Saas Products.  Watch Jim’s webinar, Delight Your Customers While You Turn a Profit.  Learn the 7 Strategies to Choose the Best Features for Your Product.  Download ProductPlan’s guide to product roadmaps.

Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly "zombie" product that slows down your business. Dave also discusses the best approaches for encouraging customers to happily migrate from the old product to the new one. You’ll learn to analyze how much time and money your organization spends on zombie products, and how to create a strategy to slowly discontinue support until that product dies. You’ll also learn how to put more focus on creating new, innovative products instead of wasting valuable resources by keeping the old ones alive. Listen now! Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it compares to the completion? Learn how to resolve these potential issues by giving your sales team the tools they need to be confident in the price you set, and let them drive profit over revenue. For practical strategies on optimizing revenue, check out our Price training course.   We love feedback and answering questions! Send us a message to experts@pragmaticmarketing.com.

To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how. For practical strategies on optimizing revenue, check out our Price training course. We love feedback and answering questions! Send us a message to experts@pragmaticmarketing.com.

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product.  Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now! For practical strategies on optimizing revenue, check out our Price training course. We love feedback and answering questions! Send us a message to experts@pragmaticmarketing.com.

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs and focusing on what your customers see in your product to determine how much they are willing to pay. For practical strategies on optimizing revenue, check out our Price training course. Get more insight on Kirk’s vision of pricing by listening to his podcast, Art of Value. We love feedback and answering questions! Send us a message to experts@pragmaticmarketing.com.

It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance. Learn how to sift through a mountain of data to discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer.