Product Chats Podcast

In this episode, we’re doing something a little different. We’re going to listen in on a conversation between Neil Baron of Barron Strategic Partners and Bob Moesta co-creator of the jobs-to-be-done theory. They chat about what “jobs-to-be-done” means and how it relates to “market problems” that we talk so much about here at Pragmatic Marketing. And since together they’ve literally worked on thousands of products, they are going to share some tips and best practices along the way. Listen in. And as always, if you have a topic you’d like to hear us tackle in an episode of Pragmatic Live, send us a note at experts@pragmaticmarketing.com.

The tables are turned in this podcast as our host Rebecca Kalogeris becomes the guest and answers all kinds of questions about this year’s survey from Mark Stiving, Pragmatic Marketing instructor and data geek. Take a listen now and be sure to download the full survey report at pragmaticmarketing.com/survey

At Pragmatic Marketing, we teach the Pragmatic Marketing framework, those 37 key activities needed to build and market winning products. But in this episode, Kirsten Butzow, Pragmatic Marketing instructor extraordinaire, is going to talk through how you can use those same activities and strategies to improve a product closer to home, yourself. So, to find out how to use product management and marketing strategies on your own personal brand and change the trajectory of your career, listen now!

In December, Jim Semick, founder and chief strategist at ProductPlan, was our guest for a webinar on 5 Ways to Nail Your Strategic Product Roadmap. In this follow up discussion, Jim tackles questions from the over 700 attendees of that webinar on topics ranging from hot to prioritize, share and update your roadmap, to the relationship between your roadmap and your backlog. Listen now and be sure to download their free book on planning and selling your strategy through roadmaps. Have an idea for a future episode? Send us an email at experts@pragmaticmarketing.com.

At the core of the Pragmatic Marketing philosophy is the importance of market data, of spending time to understand the people in your market and the problems they face. But once you do that, how do you use those facts to create real change in your organization’s culture? That’s the topic of this week’s podcast with instructor extraordinaire, Stacey Weber. Listen now!

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? In this podcast, Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers. Listen now! Got an idea for a future episode? Email us at experts@pragmaticmarketing.com.

Despite our titles, many of us don’t actually manage any people. But we need to influence a lot. And how well we speak directly affects how well we can influence people. In this podcast, Mark Stiving, proud toastmaster and Pragmatic Marketing instructor, offers some really good, simple tips you can implement to improve your speaking and ultimately your ability to influence the rest of your organization to make the right strategic decisions when it comes to your product. Listen now. Got a topic you’d like to see covered in one of our podcasts? Send it to experts@pragmaticmarketing.com

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard, vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. Along the way he shares some great tips and case studies. Listen now! Got an idea for an upcoming podcast? Email us at: experts@pragmaticmarketing.com.

Our Pragmatic Marketing training courses are chock full of tips, tools and best practices you can start to implement immediately. It’s actionable and it’s inspiring, but it can also be a little overwhelming deciding where to start. But not anymore. In this podcast, our very own Stacey Weber⎯long time Pragmatic Marketing instructor and practitioner⎯is going to breakdown what you should do first into three simple steps and walk you through how to master each. Don’t wait, listen today and find out how you can jump start your market-driven journey and start having an immediate impact on your product, your company and your career.

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marketing instructor and pricing expert, and David Rowley, Chief Revenue Officer from Nalpeiron as they dig into this topic and more on this edition of Pragmatic Live. Got a topic you want to hear covered in a future episode of Pragmatic Live? Shoot us a note at experts@pragmaticmarketing.com.