Marketing Vanguard

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling. Hosted on Acast. See acast.com/privacy for more information.

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lulumeon’s Chief Brand Officer.Hear from Neuburger on her thoughts regarding contemplating a move after being at one company for a long time, the do’s and don’ts of community building, the evolving role of marketing leaders, and more. Hosted on Acast. See acast.com/privacy for more information.

Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie.Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more. Hosted on Acast. See acast.com/privacy for more information.

Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more. Hosted on Acast. See acast.com/privacy for more information.

This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with velocity, embracing non-traditional backgrounds in marketing, and always thinking big picture. Hosted on Acast. See acast.com/privacy for more information.

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and humbled by. Hosted on Acast. See acast.com/privacy for more information.

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly. Hosted on Acast. See acast.com/privacy for more information.

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience.Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You’ll also hear Wiley’s memorable advice on embracing who you are (especially when you’re the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work. Hosted on Acast. See acast.com/privacy for more information.

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward. Hosted on Acast. See acast.com/privacy for more information.

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories.Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they’re thinking about Black History Month and the delicate dance of keeping a pulse on new and emerging talent. Hosted on Acast. See acast.com/privacy for more information.