The Self-Employed Life

In big ways and in little ways, our worlds often get rocked. Especially as Creative Warriors. It can be something like losing a client, something not working or a sudden change. My world was rocked in a big way recently with the sudden death of my 59-year-old brother just before Christmas. But what I want to share is how you can handle the situation when your world gets rocked, whether it's in a big way or not. I think there's something for us all to learn here. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Shirzad Chamine, a renowned Stanford lecturer and CEO coach, dives deep into the concept of Positive Intelligence (PQ). He discusses how to boost mental fitness and transform negativity into positivity. Listeners learn about the internal battle with self-sabotaging thoughts and the significance of recognizing their 'saboteurs.' By embracing challenges and fostering a positive mindset, Chamine offers practical strategies for personal growth. He also shares insights from his six-week course aimed at empowering individuals to enhance their overall happiness and respond from a place of joy.

I always love it when an episode lands on Christmas Day! It's yet another time when I get to reflect and be thankful for everything my Creative Warriors community has given me. So, I wanted to revisit one of our special Christmas episodes where we had two very special guests. First, we had the extremely rare opportunity to chat with the big man himself-- Santa Claus! I mean, seriously, how often do you get the chance to speak directly to Santa?! Our second guest is my good friend and fellow warrior, the very talented Cecelia Otto who performed a special holiday song for us. It's one of my favorite songs! I loved this very special episode, and send you all my very best wishes for the holidays. THE WARRIORS OF HOLIDAY SPIRIT "Love has always stayed the same. Love is love." -Santa Clause Highlights - We should give and receive all year long. Presents have changed, but love has always stayed the same. Guest Contact - Cecilia's Website Jeff's Contact - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

I'll admit that the idea of creating a brand new category is intimidating. Not many of us feel like we might be the next Steve Jobs. But creating categories is not only more approachable than we think, but often right in front of us. All it takes is a simple re-framing of how you position your business as a specific human-focused solution. When broken down, creating a new category can be the answer to some very simple problems. You don't have to reinvent the wheel, you only have to position yourself in a way that speaks to a group. Once the validation comes then you can explore the world- or category- you're creating. If you're not receiving a response, you're probably not creating a category. But if it's working, the category will organically unfold. To help us better understand the process of creating categories, I've brought on marketing expert Anthony Kennada. Anthony is the CMO of Front, and was the founding Chief Marketing Officer at Gainsight. He is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing. His book Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love details category creation strategies from HubSpot, Salesforce, Gainsight and other iconic brands. To learn how to become a strategic and human-focused category creator download this episode. THE WARRIOR OF FAITH "At the heart of category creation is a person." -Anthony Kennada Highlights - Category creation is the inverse of disruption. At the heart of category creation is a person. All business should be thought of as B2H: Business to Human. You don't have to reinvent the wheel. Category creation is about re-positioning your business into something that speaks clearly to a specific group. Once your category is created you have to let it unfold and let your audience respond. All businesses are on their way to irrelevance. Brick and Mortar businesses are finding ways to thrive through the human experience that are then driving online sales. Guest Contact - Anthony's Twitter Anthony's Book: Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

In this episode, I offer you a tool to evaluate the true hourly value of your business. I call it the rule of thirds. Listen in and you'll understand why. Once you understand this, you'll know better what to say yes to and what to say no to. You'll be able to reevaluate what services and products are worth your time and which aren't. You'll be more clear on where to put your attention. And you can figure out how to scale your business. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

I consider myself a productive person. I have hard systems, apps, and even color-coding that I use to make sure that I complete projects and tasks in a timely fashion and still have time for myself. However, it's a topic that I love digging into. Who doesn't want to find new ways to streamline their productivity? We Creative Warriors often have a lot of projects we are juggling and in an industry that is becoming more tech-reliant, it is important to know when things are helping, and when they are slowing us down. You've heard me talk about the soul's gatekeepers which keeps us from doing the things that are the most personal to us. Often the projects that matter the most are the things we find ourselves putting off. How do we dig into those things that we fear? How do we stay on task with projects that don't have a hard deadline? It can be daunting to begin a project near to your heart, and even more daunting to finish it. To dive deeper into finding your productivity, I've brought on productivity master, Charlie Gilkey. He is the Founder of Productive Flourishing, author of the books Start Finishing and The Small Business Lifecycle, and host of the Productive Flourishing podcast. Prior to starting Productive Flourishing, Charlie was a Joint Force Military Logistics Coordinator while simultaneously pursuing a PhD in Philosophy. To learn how to start finishing your big idea, download this episode now. THE WARRIOR OF COURAGE "We have to be functionally delusional to be the type of creative souls that we most want to be in the world." -Charlie Gilkey Highlights - Often the things that matter most of us, are the things we procrastinate most. Find your Success Pack: a group of people who are the "yay-sayers", the guides, and support that help you get clarity and the beneficiaries of and for your work. Track where you spend your time. The 5-Project Rule: work on no more than 5 active projects per time perspective. Grieving, recovering from injury, heartbreak, fitness all count as personal projects. Deadlines vs. Capacity: at a certain point it doesn't matter what the deadline is if you don't have the capacity to schedule the focus blocks you need. Understand the "no-win" solutions and get them out of your mind. Guest Contact - Charlie's Website Charlie's Twitter Charlie's Facebook Charlie's Book: Start Finishing: How to Go from Idea to Done Learn more about Start Finishing Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - Read Tao Te Ching Use Cold Turkey Blocker Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

2020 is a leap year on the calendar but it can also be YOUR leap year. The year you make a big leap forward in your life and business. Find out how and the story behind my new talk, Life is an Everything Bagel, that will inspire you to stop choosing between things and choose everything instead! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

The world is moving deeper into the digital world and at an alarmingly fast pace. As a result, today's technology has leveled the business playing field. In this fast-moving virtual age, establishing a strong personal brand has become a critical part of being a Creative Warrior. Whether it's on or offline, your personal brand is about giving people in your community a choice. When you can be pure and clear about your values, product or services, and you why are most memorable, you will be giving your community the opportunity to choose you. Furthermore, the virtual age has brought upon the need for more skills, dexterity, and understanding of how AI can enhance your brand and what you do. To dive deeper into branding in the digital age, I've brought on entrepreneur, motivational speaker, and a leading authority on the topic of personal branding, William Arruda. William is the CEO of Reach Personal Branding and the co-founder of CareerBlast.TV. He regularly shares his thoughts on workplace trends and branding in his Forbes column. William is also the bestselling author of the books Career Distinction and Ditch, Dare, Do! His latest book, Digitial YOU, helps leaders translate their real-world brands for the virtual world. To establish your powerful personal brand and attract your community, download this episode now. THE WARRIOR OF POSITIVITY "Business is a human endeavor." -William Arruda Highlights - A strong brand has the three C's: clarity, consistency, and constancy. is the most important part of building your brand. Make sure your photos or information online is up-to-date. There are 9 trends that drive home the importance of personal branding: nexting, flextrepreneurship, digital first, brandscaping, treadmill learning, digital advocacy, distance branding, digital dexterity, and youcasting. Sharing your values, passions, and humanity, are an impactful part of your brand story. Make sure you quantify your work with facts that can bring credibility. If you want freedom, build your personal brand- even if you don't know how you're going to use it. Guest Contact - William's Website William's Twitter William's Facebook Wiliam's Youtube William's Book: Digital You: Real Personal Branding in the Virtual Age Learn more about Free To Love Learn more about William's upcoming work Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - Read Ctrl Alt Delete Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

The thing about goal setting is you can set all the goals you want, make all the plans and create the lists, but if you don't have mindsets to support you, your goals aren't as likely to work out. In this episode, I share ideas to strengthen positive mindsets and weaken mindsets that are obstacles. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

As entrepreneurs, we can always learn from studying companies that really understand what they're doing. From branding to customer service, there is always more to learn. I especially get excited when I get the opportunity to unpack a brand with someone who understands it intimately. Airbnb is a brand that I've come to truly respect. I'll be completely honest- for the longest time, I was not a fan of the brand. But I've come to understand and appreciate why they are a brand that is incredibly respected in the hospitality and technology-driven space. Airbnb is a leader in making their customers feel like they are part of a community. They understand how to make people feel like they belong. To dive deeper into harnessing the power of community, I've brought back a friend of mine, Joseph Michelli. Joseph is an internationally sought after speaker, author, and organizational consultant. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Joseph was named as one of the Top 10 thought leaders in Customer Service by Global Gurus. To learn about blending technology-driven business with the human need for personalization, download this episode now. THE FATHER WARRIOR "Trust has to be given before it can be received." -Joseph Michelli Highlights - Personalization and personal care are different but equally important service factors. Creating diversity and a sense of belonging is about breaking down barriers. Blend practical and emotional outcomes for your customer's perspective to find your internal "Way We Serve" statement. Generativity is the feeling of wanting to carry on knowledge from previous generations, so Airbnb has created opportunities for social interaction that allows those experiences. The three important human emotions business should understand: self-fulfillment, trust, and belonging. Guest Contact - Joseph's Website Joseph's Twitter Joseph's Facebook Joseph's Book: The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging Learn more about The Airbnb Way Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn