Deconstructor of Fun

Every successful mobile games story is different and offers something unique for the industry to learn from, and the story of SuperPlay and Dice Dreams is no different. In this episode, I had the privilege of sitting down with Noam Banon, the CMO of Superplay, to talk about how their game Dice Dreams was able to find success in the highly competitive mobile games market. I was also lucky enough to get Sumit Chandel from Google to join the conversation and provide insights on how he’s seen game developers like Superplay unlock growth with Firebase’s wide range of tools.

Against the backdrop of a crypto winter that has many a team re-evaluating their go-to-market plan, Illuvium pressed ahead with their land NFT sale, taking in over $72m in a well-organized, well run, low-gas fee land sale. In today’s episode, we go deep inside Illuvium with System and Economy Designer Khalid Alroumi. In this wide-ranging talk, we get an inside look at Illuvium and the many challenges the team faces as it works to forge a long-term sustainable, multi-game, token-based economy that balances the needs of multi different player types. This was an eye-opening conversation about what it is like working as an economy designer in this new frontier of architecting ownership-based digital economies. This interview is hosted by Ethan Levy, Executive Producer of Legendary: Heroes Unchained at N3TWORK, and Anton Backman, Principal at Play Ventures.

This was a BIG week for console and PC games. We talk about Diablo 4, Modern Warfare 2, Overwatch 2, Stormgate... We got our first take on all of them. We also discuss Summer Game Fest, Saudi Arabia's $1B investment into Embracer, and how to optimally spend a massive stack of cash in Diablo Immortal. As always, we kick off the episode with corrections. Keep the (anonymous) feedback coming and we'll keep correcting ourselves. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Eric Kress, Adam Telfer and Eric Seufert 

A couple of months ago we covered BANDAI NAMCO’s new studio in Barcelona assessing their 4-day work weeks, lack of hierarchy, and deadlines (you can read our analysis here). We concluded that it all sounded almost too good to succeed. Well, Massimo Caporale, who heads mobile publishing at the BANDAI NAMCO Mobile, heard our analysis and wanted to come on the podcast to elaborate more and share what they've learned thus far from building what many call the Supercell under the Barcelona sun. Kudos to Massimo for being open and taking the time to address our initial analysis.  Host and Guest: Mishka Katkoff & Massimo Caporale Links: Careers at BANDAI NAMCO Mobile Questions and Feedback Sponsors: ironSource, Xsolla, Recur

Adam does a light dive on Diabo Immortal after playing it intensively since launch. Eric Kress breaks down the decline of the mobile games market by looking at the performance of top genres and titles. Eric Seufert analyzes Apple's update to SKAd Network. The crew also talks E3, Pokemon Go passing $6 billion in lifetime revenue, and Summer Game Fest with Geoff Keighlye.  Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Eric Kress, Adam Telfer, Eric Seufert and Laura Taranto

Though veteran game designer spacedog chooses to remain anonymous, trust us, you've played some of the hit free-to-play games she has contributed to. As one of the developers behind the upcoming blockchain game Void Runners, spacedog recently authored the whitepaper for the game and iterated on it in public with her discord community.  In this interview, we discuss Void Runners, the considerations behind writing a whitepaper for your game, and what it's like to work on your game’s design in public. This interview is hosted by Ethan Levy, who currently serves as Executive Producer of Legendary: Heroes Unchained at N3TWORK.

The most comprehensive breakdown of the Battle Pass system in games. This analysis discusses best practices, biggest fumbles, and optimal ways to price and balance Battle Pass in your game.  Host and Guest: Mishka Katkoff & Javier Barnes Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur

This episode is all about headwinds. The crew discusses the global mobile gaming market, which is according to Data.ai set to hit $222 billion this year. Eric Kress dissects Sony’s investor day. The crew also predicts Apex Mobile’s success, marvels Diablo Immortal, and discusses Catalyst Black as an example of why MOBAs just don’t work in the West. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur

Lately, there's been a lot of talk about Xbox building an advertising program and the implications this program may have on both business and players. We're joined by Dave Madden, President of PlayerWON, to discuss the best practices for in-game ads within PC and console games. Dave has plenty of insights to share as his company, PlayerWON, is the pioneer of in-game ads in the free-to-play console and PC games. Links: Dave Madden, PlayerWON, Deconstructor of Fun

Eric Kress dismantles the rumors of EA being for sale. Eric Seufert analyzes Snap's multiple lowered guidances. Laura Taranto looks into TikTok's push into gaming. Team also discusses recent two big mobile launches: APEX Legends from EA and Dislyte from Lilith. And what would be a TWIG episode without hearing the latest of Kress' son's basketball life... Links: Questions and Feedback Sponsors: Google, ironSource, Appsflyer, Xsolla, Recur