Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Jun 12, 2023 • 8min
How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
The speakers discuss leveraging SEO and building a brand while embracing AI. Strategies include attention, unique first-party data, networking, and AI operators. They also highlight the effectiveness of old school marketing tactics and improving internal efficiency through novel approaches.
Jun 11, 2023 • 7min
Is Google Sending Fewer Clicks To Websites?
Discussing the decrease in click-through rates from Google search results and the impact on websites. Examining the possible reasons such as the direct answer feature and evolving online behavior. Considering the implications for organic traffic, SEO, and Google's revenue.
Jun 10, 2023 • 32min
Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59
In this podcast, they discuss Apple's upcoming headset and its potential impact on marketing, including augmented or virtual reality advertising. They also talk about Microsoft's global expansion in advertising and WPP's partnership with Nvidia for AI-enabled content engine. Furthermore, they delve into the power of creativity in marketing and the rise of creator capitalists.
Jun 9, 2023 • 8min
Our Favorite Tools for Marketers That Want to Level Up Their Ads
New AI tools for creative processes, writing tools to improve ranking, exciting AI features from Google and Midjourney, tech tools to boost creativity, Adobe Firefly and Canva mentioned.
Jun 8, 2023 • 7min
Why Finding Your Community Is Critical For Long Term Growth
In this episode, the hosts discuss the importance of finding your community for long-term growth. They share personal stories about the power of relationships and the support system friends and 'family' offer during difficult times. They highlight the value of helping others as a way to connect and build relationships. The hosts also mention different events and groups that suit different kinds of businesses. Overall, finding your tribe and building a community are key for sustainable growth.
Jun 7, 2023 • 9min
Where We Think Podcast Advertising Is Going
The podcast discusses the future of podcast advertising, including innovative ways to run ads and finding the right advertising partners. They also talk about the utility of podcasting in an omnichannel approach to online business and matching podcasting strategy with business objectives.
Jun 6, 2023 • 12min
What Eric Learned At An Investor's Conference
In this podcast, Eric shares his key insights from an investor's conference, discussing the value of learning from investors, attending annual meetings, observing trends, and building relationships. They also highlight the shift from hedge funds to business buyers and the influence of networking.
Jun 5, 2023 • 6min
What Eric Learned From Meeting A Marketing School Fan Live
Eric, the podcast host, shares what he learned from meeting a Marketing School fan live, who used the lessons to build a successful affiliate marketing operation. They discuss the importance of implementing the podcast's teachings, the impact of AI on affiliate marketers, and building relationships with content to engage with an audience.
Jun 4, 2023 • 10min
Where Consumer Confidence Sits Right Now
The podcast discusses the current state of consumer confidence and its impact on the global economy. They explore Gen Z spending habits, the defensive position of companies, and why marketing is often the first expense to be cut during a downturn. They also analyze rail traffic data as an indicator of the economy and discuss the effects of the pandemic on consumer confidence and uncertainty for the future.
Jun 3, 2023 • 7min
How To Truly Scale AI In Your Organization
Explore the concept of AI operators and working groups in an organization to facilitate the implementation of AI strategies. Emphasize the importance of sharing and reusing AI initiatives within the organization. Provide advice on scaling AI based on business size and development stage.
