Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Nov 28, 2023 • 7min
How SGE Will Dramatically Change Your SEO Traffic
This podcast discusses the impact of Google's search generative experience (SGE) on SEO traffic, as well as the importance of producing comprehensive and up-to-date content. SGE provides AI-generated responses and suggestions, resulting in lower click-through rates for top positions. User behavior is also changing, with longer search queries becoming more common.
Nov 27, 2023 • 9min
Critical Agency Acquisition Mistakes
Learn the crucial mistakes to avoid when acquiring an agency, including retaining top talent, conducting thorough due diligence, and ensuring cultural fit. The podcast emphasizes the importance of taking time to find the right agency and aligning incentives with the founders. It also discusses the impact of leadership changes, the danger of relying on brokers, and the critical factors and constant involvement needed in agency acquisition.
Nov 26, 2023 • 9min
Are Agencies Ripe For Rollups?
Discussing whether agencies are ready for roll-ups, the benefits of combining customer bases and cross-selling services, challenges agencies face in finding suitable buyers, and the potential opportunities in early 2024.
Nov 25, 2023 • 10min
Modern Content Marketing Vs. Old Content Marketing
This episode discusses the difference between old and new content marketing, highlighting the importance of audience research and leveraging all channels. They emphasize the value of high volume keywords and the importance of a unique point of view. They also talk about the benefits of systems and processes in scaling marketing efforts.
Nov 24, 2023 • 8min
The $68B SEO Industry Will Go Extinct?
The podcast discusses the future of the SEO industry with advancements in AI technology. It highlights Google's reliance on revenue from ads, making it unlikely for SEO to go extinct. The debate focuses on the transition to AI-powered search and the challenges of misinformation. AI may change search but not crush it. The role of SEO professionals will evolve to optimize for AI engines.
Nov 23, 2023 • 7min
The Sites That Dominate Affiliate Rankings
The podcast explores the dominance of websites like Reddit, Quora, Forbes, and established sites like New York Times and Wirecutter in affiliate rankings. It discusses the potential monetization opportunities for Reddit through affiliate links. The importance of updating content for higher ROI and the focus on affiliate revenue by Forbes are also highlighted.
Nov 22, 2023 • 7min
Why TikTok Shops Might Be The Next Big Opportunity
In this podcast, they discuss the potential of TikTok shops as the next big opportunity in e-commerce. They talk about the growing number of Americans buying products on TikTok and the importance of having a good product and building relationships with creators. However, TikTok shops may not be suitable for all businesses, especially those selling high-ticket items. Overall, TikTok shops provide a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.
Nov 21, 2023 • 7min
Amazon's fastest new growing business segment…
This podcast explores Amazon's fastest-growing business segment, which is its advertising services. They discuss the impressive growth rates compared to other segments and the potential impact on sellers. They also delve into the future of Amazon as an ad platform and the opportunities within their own movies and shows. Overall, the podcast highlights the significance of Amazon's advertising revenue and its potential for further growth.
Nov 20, 2023 • 9min
What you can learn from Sam Altman's Ouster
Sam Altman, co-founder of OpenAI, was recently ousted from the company. We discuss the negative impact of replacing a founder with a hired CEO and the importance of founder DNA. Additionally, the potential growth of OpenAI, achievement of artificial general intelligence, and the relationship between Sam Altman and Ilya are speculated upon.
Nov 19, 2023 • 8min
Struggling To Grow On Social Media? Use This Analogy
Understand the analogy of being an employee of social media platforms and the need for consistent and authentic content. Learn about the importance of leveraging ads and adapting to new features. Focus on one channel before scaling to multiple platforms.
