Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
14 snips
Jan 13, 2026 • 18min
Why People Hate Agencies
Explore why product builders often garner more respect than agencies. Discover how negative agency experiences shape perceptions and the risks of an AI-driven approach without a human touch. The discussion delves into Meta's acquisition strategies, the role of AI agents in marketing, and pressing data privacy concerns. Additionally, hear about the dangers of audience capture as creators navigate the fine line between engagement and authenticity.
79 snips
Jan 12, 2026 • 23min
How To Get Rich Using Claude Code
Dive into the world of cloud code and discover how AI tools like Claude Opus are empowering non-coders to create software swiftly. Hear about the importance of strategy in AI adoption to ensure a return on investment and not just hype. The hosts discuss practical AI applications, with insights on revenue per employee metrics and hiring talent that embraces AI. Learn why balancing speed with thoughtful strategy is essential and explore real-life examples of businesses leveraging cloud code effectively.
38 snips
Jan 8, 2026 • 18min
Why Intelligence Pales In Comparison To This
Discover why high agency is taking precedence over raw intelligence in today's AI landscape. Klarna’s insights and Andre Karpathy's perspectives highlight the shift toward execution over perfection. The debate over building versus buying reveals new strategies for speed and efficiency. The impact of AI on small startups versus large companies raises questions about the future of business. Plus, explore the economic growth predictions for 2026 and how AI could reshape industries and productivity.
23 snips
Jan 7, 2026 • 28min
How you should price yourself as an operator-creator
Discover how operator-creators can effectively price their influencer deals and avoid common pitfalls. Learn why many founders undercharge and when to say no to lucrative sponsorships that may harm long-term growth. The hosts emphasize the importance of focusing on data literacy over vanity metrics and maintaining audience trust. Real-life frameworks and experiences highlight the challenges of prioritizing views over genuine engagement. Plus, the conversation explores the growing necessity of AI fluency in today’s marketing landscape.
32 snips
Jan 6, 2026 • 22min
CEO Says Running Company Is a Sh*t Sandwich Everyday
Running a company often feels like a difficult daily grind, filled with pressure and decision-making challenges. The hosts dive into the realities of being a founder versus an operator, stressing the importance of investing in yourself and your team over risky financial moves. They also discuss the significance of California's talent pool and the ongoing rise of citizen journalism, highlighted by a viral story that shows how compelling content can attract massive attention without a huge budget.
20 snips
Jan 5, 2026 • 20min
Companies Are Not Hiring In 2026
Big companies are putting hiring on hold for 2026, citing AI advancements replacing traditional jobs. The hosts explore economic factors like interest rates and corporate caution. They discuss the balance between cutting costs and investing in talent, emphasizing that people remain the best long-term asset. Leadership styles and direct feedback methods are also examined, alongside strategies for cautious hiring in the uncertain landscape ahead. Insights are invaluable for anyone monitoring the evolving job market.
21 snips
Jan 1, 2026 • 26min
Why X Crushes Meta's Threads
The hosts explore the contrasting mindsets of X and Threads, highlighting how a victim mentality stifles progress. They discuss the merits of specialization versus being well-rounded, supported by a peak performance study. Insights on recruiting reveal the importance of retention and innovative hiring practices like paid assignments. The conversation also touches on the responsibilities that come with branding power, exemplified by Diddy's journey. Finally, they share holiday expectations in sales roles and how businesses adapt during this season.
Dec 31, 2025 • 23min
How Nano Banana Saved Google
Discover how ‘Nano Banana’ boosted Google Gemini's user growth from 350M to 650M by 2025. The discussion highlights students favoring free AI tools over paid options like ChatGPT. Learn about the evolving AI-driven demand generation strategies and the importance of free distribution in scaling services. Skepticism around VC data and bold claims about SEO's demise spark a lively debate. The duo emphasizes that consistent effort can lead to unexpected success and opportunities in the ever-changing digital landscape.
47 snips
Dec 30, 2025 • 21min
The 7 Powers Of Business
Dive into the unique 7 Powers framework for building competitive business moats—covering everything from branding to switching costs. Discover how AI fluency can transform organizations with practical strategies like hackathons and KPI-driven adoption. Learn why Google excels with its vertical integration across the AI ecosystem. The hosts also emphasize the importance of adaptability and common sense in navigating AI advancements, urging leaders to foster a culture of AI-driven innovation.
55 snips
Dec 29, 2025 • 19min
How Marketing Will Completely Change in 2026
Marketing predictions for 2026 reveal exciting shifts in the landscape. SEO and AEO will learn to coexist amid rising uncertainties. In-person events are expected to outshine algorithms, fostering genuine community connections. Automation will enhance efficiency, but humans remain invaluable. The focus will shift towards switching costs over mere feature perfection for SaaS companies. With rapidly evolving AI, marketers must continuously adapt to stand out. This discussion serves as a practical guide for navigating the future of marketing.
