Marketing School - Digital Marketing and Online Marketing Tips

Jason Lemkin leveraged Quora to increase visibility and boost traffic to his site. Answer popular questions on Quora with relevant articles, use a call to action to link to your website, and be concise. Jason received 10M views from Quora and got business partners through it. Blocking out time to answer questions can enrich your business development.

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 00:58 – People focus on off-page SEO and no one focuses on on-page 01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending 01:32 – Use Keyword.io and Google Keyword Planner 01:46 – Have a goal that you want to achieve 02:00 – Content and links are what matters in SEO 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be seen as a directory” 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 03:58 – You have to be willing to spend for a technical audit 04:10 – Be patient 04:37 – Take your most popular pages and link them in your sidebar 05:03 – Google “how to rank zero in SEO” 05:10 – Check if your snippets are working 05:39 – You can use SEMrush and Ahrefs 05:48 – Continue finding your title tags and meta-description tags 06:06 – Optimize and make them persuasive 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines” 06:27 – Read books from David Ogilvy, one of the best copywriters 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines 06:40 – Make sure you have the alt tags for the videos 07:04 – Start combining your pages 07:32 – The “hub and spoke” strategy 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy 08:23 – Google wants to see your intro page and the links that are backing it up 08:36 – Google “conversion rate optimization” 08:47 – That’s it for today’s episode! 3 Key Points: SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche. All good things come to those who wait—SEO takes time to see the results, so be patient. Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017 00:35 – First is to upgrade your post that is already doing well 00:49 – Check Ahrefs and Google Search Console 01:30 – Google “online marketing” and Eric is probably Top 5 01:50 – Second, when you add the year on the title tag, it can generate new click throughs 02:26 – Third is to buy a website 02:38 – Look for keywords you’re trying to link 02:40 – Reach out to the top 20 websites see who wants to sell 03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic 04:19 – Fifth, focus on link building to posts that are ranking 5 to 25 04:39 – Build 10 links to your post to signal Google 05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is” 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for 05:36 – Seventh: Tier 2 link building 05:43 – Black hat tools explained 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you” 07:20 – That’s it for today’s episode! 3 Key Points: Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales. Make your post relevant to signal Google and increase search traffic. Do black hat SEO in a white hat way—it’s proven to work better. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency 00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense 01:25 – Look at the previous work of the SEO agency 01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you 02:40 – Ask the agency their process: 02:48 – Each agency is different 03:35 – Look at organic traffic and organic conversion 04:00 – There should be alignment from the get go 04:07 – Ask the agency to explain their expertise 04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples 05:35 – Check for references 06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well 07:06 – If they can rank their own website, there’s a greater chance that they can rank you 07:15 – That’s it for today’s episode! 3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past. If an SEO agency can rank their own website well, chances are they can do it for you, too. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website 01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean 01:58 – Use BuzzSumo to find people linking to the top 3 results 02:03 – Ahrefs is also useful 02:23 – The Skyscraper technique takes time, but definitely works 02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it 03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group 04:00 – Podcasts are also a good option 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors 06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics” 06:49 – Make your title tags more appealing 06:52 – Copyblogger headline formula can give you ideas 07:52 – That’s it for today’s episode! 3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites. Be patient, these strategies will take time, but they are worth the wait and will be effective. Leverage your website search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate 00:41 – First, add live chat to your web pages 01:03 – Use a 2-step check-out 01:12 – Name and email on the first page, then credit card details on the second 01:25 – Have a countdown timer on the checkout page 01:34 – Learn more about it in Conversion Excel 01:47 – Offer FREE shipping 02:12 – Increase the product cost to cover the free shipping fee 02:26 – Your page speed matters a lot 02:47 – Site speed means better user experience 02:57 – Make sure your site is mobile compatible 03:20 – Have reviews 03:41 – Using default product descriptions will not establish your page as unique 03:51 – Interlink other products to draw people to these other pages 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer 04:37 – Check people’s behavior on your pages 05:18 – Make sure images are of high quality and videos are showing the product well 05:39 – Utilize retargeting to those who consistently check you out 06:18 – Run promotions 06:50 – That’s it for today’s episode! 3 Key Points: Think about up selling—every product should have an upsell opportunity. The conversion rate is not just about the number of visitors, it is the revenue you get per customer. The better the customer experience, the higher the sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions 00:35 – First, within your headlines, consider integrating the city 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city 01:13 – Second, use specific statistics and numbers 01:07 – Check Quick Sprout or Neil Patel in BuzzSumo 02:08 – Third, copywriting is about answering objections 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy 02:50 – Fourth, include the person’s name inside the copy when it’s relevant 03:14 – Fifth is to show vulnerability 03:20 – Neil showed how he made mistakes and how he fixed them 04:20 – Include all examples and calls-to-action 04:50 – Seventh is storytelling 04:59 – Don’t forget to innovate stories in your copy 05:13 – That’s it for today’s episode! 3 Key Points: Use a person’s name and city in the title and in the copy to personalize their experience. Vulnerability helps people to relate to you and this can develop trust with your customers. Storytelling is a great way to hook people and draw them in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017 00:35 – First, check out Russell Brunson’s ClickFunnels 00:56 – Soon, more and more businesses are going to do funnels 01:19 – Second, website personalization 01:21 – Hubspot provides you these options to personalize 01:53 – Third, try micro-retargeting 02:41 – Connect Leads can help you segment your Facebook retargeting 03:30 – Fourth, branding 04:05 – Gary Vaynerchuk is really gaining traffic 04:43 – Branding creates more business opportunities in the long run 04:53 – Google Trends can tell you a brand’s information 05:13 – Fifth, chat is becoming a great marketing tool 06:00 – Intercom and Drift are good tools to look up 06:14 – Sixth, work on your notifications 07:08 – Seventh is content upgrading 07:27 – Find a piece where a tweak is needed and upgrade it 08:08 – That’s it for today’s episode! 3 Key Points: More and more businesses are turning to sales funnels. For a long term solution—working on your branding to create more business opportunities in the future. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: Is Twitter Still Worth Using? 00:35 – Eric doesn’t use Twitter to engage with people 00:46 – Eric searches Twitter to find out what people are looking for on this platform 01:00 – Eric follows venture capitalists, founders, and SEOs 01:11 – Twitbot’s integration is useful for Eric to read news later 02:00 – “I wouldn’t use Twitter. It’s dead.” 02:27 – Neil’s number of followers is much bigger than the traffic he’s getting 02:47 – Neil’s Facebook traffic is 244K from his fan page 03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook 04:43 – Twitter is a waste of time to generate traffic 04:51 – Twitter is still relevant for content ideas 05:00 – You can now livestream for your Twitter app 05:28 – “Facebook is crushing everyone now with Instagram and Facebook live” 05:39 – That’s it for today’s episode! 3 Key Points: Twitter still has its benefits and one of them is their search feature. Twitter is NOT the most advantageous platform to generate traffic—Facebook is. Facebook is crushing everyone with Instagram and Facebook live. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media 00:35 – First, go LIVE 00:47 – Instagram and Facebook are giving more priority to those who are live 00:55 – Second, repost content that did well after a month of posting 01:12 – Neil just reposted content and is doing well 01:30 – Third, Tag the people in your post 01:49 – Hashtagify can help you find the top hashtags on Instagram 02:05 – Fourth, build a community 02:18 – Interact and engage with people 02:35 – Fifth, make sure you’re scheduling at the right time 02:52 – Sixth, target the right audience 03:20 – Create a fan page in Facebook to know where your audience is coming from 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience 04:20 – Lastly, have a great headline 04:43 – Go to Copyblogger and check their headlines’ post 04:48 – Check your competitors' headlines on BuzzSumo 05:18 – That’s it for today’s episode! 3 Key Points: Optimize your posts for a maximum reach. Interact and engage with people—frequently check your messages and reply to them. Targeting the right audience can increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.