Marketing School - Digital Marketing and Online Marketing Tips

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic 04:10 – Use Visual Website Optimizer or Optimizely 05:03 – Insert calls-to-action 05:10 – You can get more leads this way 05:51 – Do webinars 05:56 – Neil’s webinars work 06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them 07:46 – That’s it for today’s episode! 3 Key Points: Continue to be creative in the way you collect leads. Run an A/B test and implement a growth experiment framework. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax 03:35 – Google Webmaster Tool 03:50 – It allows you to see what is happening on your website 04:02 – BuiltWith tells you what your competition is doing, for free 04:25 – If you know what your competition is using, you might as well use it, as well! 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version 05:06 – That’s it for today’s episode! 3 Key Points: There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site. Knowing your competitors behavior will help you improve your process. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Repurpose Your Content 00:40 – Repurposing is maximizing your content 01:07 – First, publish to multiple channels at once 01:32 – Use Libsyn for podcasts and Edgar for social media channels 01:40 – Second is reposting 02:05 – Slice up your content into different topics—rename and optimize it 02:42 – Turn your most popular blog post into a podcast 02:58 – Base it on the most social shares 03:15 – Fifth, put it into SlideShare 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way 03:40 – Sixth is a partnership 03:53 – Have a partner website and cross-post your content 04:02 – Do webinars, too! 04:32 – Seventh is to use your content in speaking engagements 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time 05:26 – That’s it for today’s episode! 3 Key Points: Repurposing is maximizing the content that drives people to your website. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point. Repurposing is also helpful for boosting your traffic and expanding your content’s reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil’s goal is to take his personal branding to 3x this year 06:18 – “You really can’t sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss’ personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That’s it for today’s episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation 01:20 – “Marketing should be a cash flow positive endeavor” 01:27 – It all comes down to experimentation when you’re starting off 01:59 – Keep doing the experiments until something works and pays off 02:05 – Stop experimenting when you’ve found a channel that’s working 02:17 – Some companies have a 3-year LTV 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps” 03:01 – Sean Ellis’ blog post on setting growth experiments 03:09 – Brian Balfour’s blog post 03:22 – Do experiments consistently and track it 03:38 – Set the budget at the beginning 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run? 05:05 – That’s it for today’s episode! 3 Key Points: Create a budget, at the start, that you’re comfortable spending on experimentation. Marketing should be a cash flow positive endeavor. Do experiments consistently and be sure to track it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Run Weekly Growth Meetings 00:41 – Weekly growth meetings drive results for your business 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test 00:55 – Use Google spreadsheet or Trello to track your progress 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard 01:19 – Incentivize people to come up with great ideas 01:50 – Each idea is ranked on a scale of 1-10 02:08 – Have a hypothesis and make people constantly think about things 02:49 – Neil setups teams with different people 02:58 – “Every person in an organization has an idea and experienced in different communication channels” 03:22 – Each will put their ideas in a basket and the best ones will be picked 03:49 – The key to growth meetings is weekly reiteration 04:00 – Weekly growth meeting is still possible with a one-man team 04:19 – Do A/B test or outbound campaigns 04:40 – Neil discusses marketing strategies with his friend, Michael Howard 05:52 – Read up from other entrepreneurs and get someone as a mentor 05:44 – Join a group 05:54 – Eric has a monthly meetup in Los Angeles 06:01 – The questions that you should be asking yourself when you are running a test 06:50 – Do it as a routine 06:59 – Always check in with those who are uncooperative and are not participating 07:13 – It’s about efficiency in meetings 07:24 – Celebrate your big wins 07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing 08:01 – That’s it for today’s episode! 3 Key Points: Weekly growth meetings, when run right, are where you can get your best growth ideas. Do a test as a part of your routine and address the questions that you have prior to starting that test. Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Measure Your Branding Efforts 00:40 – First, look at your reach and how far your content is going 01:08 – Eric shares how they were able to increase their reach in a post 01:30 – Google now lets you look at the region to check how you are doing in that specific region 02:17 – Check your engagement rate 02:20 – Are your efforts resonating with people? 02:43 – Avanash Kaushik’s Applause Rate Blog Post 03:05 – Branding is about long-term and longevity 03:15 – “Keep pushing hard” 03:30 – Engage on a daily basis 03:48 – Respond as soon as you can 03:58 – Look at your likes, shares and comments 04:52 – Branding is when people keep talking about you 05:00 – Neil shares about someone who is doing a branding campaign through remarketing 05:15 – Marketing’s rule of 7 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert 05:56 – Nike and McDonalds have been using the same type of message for years 06:49 – Look at your unsolicited response rate 07:05 – “Keep adding value to people and it will come back to you over time” 07:16 – That’s it for today’s episode! 3 Key Points: Checking your reach can help you improve and adjust your marketing efforts. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people. Keep adding value to people and it will come back to you over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point SEO Checklist 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site 01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined 01:52 – You’re sending Google conflicting data 02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users 02:22 – Fourth, update your most popular content 02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well 03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing 03:24 – As it decreases, your mobile ranking will climb 03:30 – Seventh is page load speed 03:33 – GTmetrix can analyze your speed performance 03:53 – That’s it for today’s episode! 3 Key Points: Merge pages with the same topics; then, you won’t be sending Google conflicting data. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis. Redirect traffic from the pages with lesser views to the more popular pages. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game. Time Stamped Show Notes: 00:27 – Today’s topic: Our Favorite Marketing Books 00:35 – Breakthrough Advertising 00:45 – Talks about people’s desires 01:09 – Explains the concepts of good copywriting 01:25 – Don’t Make Me Think 01:28 – This book includes design concepts 01:44 – Most marketers think having a good design equates to greater conversion rates 01:57 – Influence 02:01 – Discusses how you influence people to do something, like buying a product 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase 03:06 – The 22 Immutable Laws of Marketing 03:12 – It has the 22 rules that you should always follow in regards to marketing 03:31 – DotCom Secrets 03:36 – Talks about the concept of funnels 03:46 – The funnels are the future 04:01 – The Copywriter’s Handbook 04:03 – A step-by-step guide of writing copy that sells 04:17 – It has the principles of copywriting outlined clearly 04:21 – Check David Ogilvy, the “father of advertising” 04:31 – He has shared his experiences through his books 04:47 – The Boron Letters 04:52 – Gary Halbert is one of the best copywriters 04:56 – The book is written for his son 05:19 – Seth Godin, the master marketer 05:21 – Check his blog 05:30 – Some of his books are Purple Cow and Linchpin 05:40 – That’s it for today’s episode! 3 Key Points: Regardless of your experience, there is still much to learn regarding marketing. Conversion matters—both design and content are factors that affect your conversion. Learn from the best in the field and what they’ve written to get that leg up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.