Marketing School - Digital Marketing and Online Marketing Tips

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at. Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off? 00:38 – First, create blog-based content 00:40 – It is the easiest type of content to create 01:00 – In content marketing, there’s no right form of content to start first 01:10 – If your skills are in audio or video, then start off with those and do what you’re best at 01:24 – If everything is going to one direction, try the other way 01:47 – Think of it as the Blue Ocean Strategy 01:58 – Gary V isn’t good at blog posts, but he’s good on camera 02:18 – If you have created video content in the past and are good at it, then go in that direction 02:30 – If Eric would start now, he would start with blog posting 02:53 – Just figure out what’s the easiest and go from there 03:00 – If you can’t blog consistently, do guest posting 03:15 – Marketing School has an episode about guest posting  03:29 – The content re-usage workflow 03:34 – Chalene Johnson is good on camera 03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts 04:08 – A workflow tool like Gliffy can help you repurpose your content 04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA 05:02 – Subscribe, rate and review Marketing School 05:05 – Text MARKETINGSCHOOL to 33444 05:25 – That’s it for today’s episode! 3 Key Points: Blog-based content is the easiest type of content marketing. Focus on your strength, first—if it’s video, then start with video. Repurpose your content into different channels to increase access and interaction points with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword? 00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for 01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people 01:33 – Eric is currently testing having a ranking table with different agencies 02:11 – Eric is still trying several different things at the moment 02:21 – Neil suggests making internal links between your pages 02:25 – Google usually sorts things out and it’s just a question of time 02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities 02:44 – Neil will then improve the keyword density on a page that isn’t ranking 02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank 02:59 – Promote the pages that aren’t ranking 03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself 03:22 – Neil built links to the SEO tool page and increased social media shares 03:32 – Within 3-4 months, it sorted itself out 03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns 04:20 – Subscribe, rate and review Marketing School 04:23 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Creating internal links between your pages can help distribute and redirect your traffic. Promote pages that aren’t ranking through constant social media shares. Check your keyword densities and ask people that are linking to your page to link to the page that you WANT to rank. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Buy Marketing Courses? 00:39 – There’s a time for learning and there’s a time for earning 00:51 – Check Neil’s advance marketing course or his other courses that he has available 01:03 – Keep reading and keep learning! 01:12 – Implement what you have learned 01:25 – If you’re starting off, courses are great 01:30 – If you’re not starting off, the best way to learn is by networking at events and by practicing and doing things on your own website 01:44 – Neil is a big believer that it is easier to learn through DOING 01:51 – Neil’s current courses are about investments 01:53 – Neil invested in a Canadian company 02:17 – Instead of buying courses, Neil is investing on someone who already is doing them 02:30 – When Eric first learned about marketing, he had access to a site where he could buy courses or learn from free courses 03:03 – The problem with free courses is you have too much information available for you and you’re not really invested in it 03:37 – An executive once said, people buy courses because courses are perceived progress 03:49 – If you buy courses, finish and complete them 04:13 – Marketing School is giving away a free 1 year subscription to Zapier which allows you to have different applications working with each other 04:47 – Subscribe, rate and review Marketing School 04:51 – Text MARKETINGSCHOOL to 33444 05:09 – That’s it for today’s episode! 3 Key Points: Put yourself in learning mode every day; there’s always an opportunity to learn something new. Paying for a course is an investment—use it well and apply what you’ve learned. If you have the knowledge, continue your learning by DOING. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their content.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Tactics that Neil & Eric Still Use Today 01:11 – Neil noticed that over the years, content marketing has shifted 01:45 – You now have to be everywhere 02:10 – What’s going on with your email, podcast, webinar and blog is all considered content 02:20 – Gary V has been doing great with content marketing 02:23 – He has a videographer who documents Gary V’s everyday life 02:35 – Content marketing still feeds into a different marketing stream 03:00 – Build something long-term by taking advantage of what’s available to you as a business 03:17 – Eric and Neil both look at things holistically 03:25 – Neil started with an agency website and he created a tool for how to do marketing better 03:38 – Neil didn’t have much money back then so he just bought a script with the analyzer formula that you can just upload to your server 03:50 – Neil still has an analyzer formula but this time, it’s a customized one 04:11 – When you’re producing content, you have to figure out the foundation piece of the content 04:25 – You can start with a blog post first, which you produce daily or weekly, then have something for monthly, then quarterly 04:50 – Eric has a PDF study where they examine 1M backlinks 05:09 – The foundation for everything is content 05:26 – Neil and Eric are doing daily podcasts which they produce in batches 05:34 – Neil records 15-16 videos a day; it takes Neil 3 hours and the team a lot of time 05:45 – The goal of the video is to release once a day and it works 05:56 – Eric suggests checking Episode 296 06:12 – If you’re not doing content now, you’re already behind 06:20 – Marketing School is giving away a free 1 year subscription of Zapier which helps you set-up workflows without coding 06:55 – Subscribe, rate and review Marketing School 06:59 – Text MARKETINGSCHOOL to 33444 07:20 – That’s it for today’s episode! 3 Key Points: Build something long-term by taking advantage of what’s available to you as a business. The foundation for everything is content—if you haven’t started creating content yet, start doing it now. Everyone is pursuing different content marketing streams. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. Time Stamped Show Notes: 00:27 – Today’s topic: How to Deal with Negative PR 00:37 – Neil leaves negative PR alone and doesn’t talk about it 00:43 – When you deal with it, it just adds more fuel to the fire 00:54 – A negative result is also negative PR 01:11 – Some would pay to remove the negative PR 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency 01:45 – Eric also just ignores negative PR; it will go away in time 02:09 – It sucks right now but you can get through it 02:23 – Just continue to focus on refining your product and what you are doing 02:33 – Neil had negative PR when a magazine showed inaccurate client data 02:50 – Neil learned along the process that it’s really better to ignore it 03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows 03:48 – Subscribe, rate and review Marketing School 03:51 – Text MARKETINGSCHOOL to 33444 04:13 – That’s it for today’s episode! 3 Key Points: Leave negative PR alone; it just adds more fuel to the fire. Continue to focus on improving your company rather than wasting time dealing with negative PR. You can pay if you want your negative PR to be removed, but it might cost a lot. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do Reputation Management 00:34 – Reputation management is managing the negative result for a website or brand 01:04 – Ripoff Report has a ton of reviews 01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down 02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed 02:16 – It is the most effective, but most expensive too 03:00 – The post was telling people that Neil isn’t an effective marketer 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it 03:20 – Doing guest posts on popular sites like Entrepreneur 03:43 – It is difficult for your site alone to take the 5 spots 03:56 – High domain authority pages can push links a lot faster 04:30 – Reputation is an online reputation management platform 05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management 05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows 06:00 – Subscribe, rate and review Marketing School 06:06 – Text MARKETINGSCHOOL to 33444 06:30 – That’s it for today’s episode! 3 Key Points: Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer. There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them. Linking to the top 5 spots can pull your positive results up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire. Time Stamped Show Notes: 00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role 00:48 – Looking at certain keywords on a CV depends on the role one is applying for 01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent 01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there 01:54 – “It’s all about the hiring process, at the end of the day” 02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn 02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work 02:23 – CVs are outdated 02:34 – You have to laser target the best people and hire a recruiter, if needed 02:51 – Your next hire might just be standing next to you, so always be on the lookout 03:00 – Neil likes to figure out people’s thought processes and how they think about things 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think 03:46 – If they don’t pay much attention to details, they can take your revenue down 04:02 – You want to have people who think outside of the box 04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords 04:37 – Don’t blame people that you hired because it comes back to you and your process 04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:06 – Subscribe, rate and review Marketing School 05:10 – Text MARKETINGSCHOOL to 33444 05:32 – That’s it for today’s episode! 3 Key Points: CVs are outdated – employers are looking online to assess one’s previous work and capabilities. The best people are not looking for job, so if you want to hire someone, you have to target them. Don’t blame the people that you hired when things go wrong because it comes back to you and your hiring process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success. Time Stamped Show Notes: 00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI 00:36 – The biggest tactic that Neil loves is doing anything with branding 00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything 01:20 – Branding is what causes your company and business to be on top of people’s minds 01:25 – “Having a big brand is amazing and you have to strive to have that” 01:47 – People are always giving unsolicited advice 02:07 – When Eric receives comments, he knows that he is on the right track 02:29 – “Just stick with things when you know that you’re on the right track” 02:37 – Neil likes helping people 02:46 – “I believe it creates goodwill” 02:49 – Neil doesn’t want to make money out of it and just wants to help people 03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care 03:34 – Eric’s ROI is being able to connect people together 03:56 – When you do things without thinking about ROI, it is for long term and the results are better 04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 04:42 – Subscribe, rate and review Marketing School 04:46 – Text MARKETINGSCHOOL to 33444 05:06 – That’s it for today’s episode! 3 Key Points: When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers. It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill. Branding is what makes people want to buy and it’s a long term process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do B2B Marketing on Instagram 00:35 – Instagram is continuing to grow 00:51 – DMing people on Instagram is one of the options you can do for B2B 00:55 – If you want to work with influencers, celebrities, or entrepreneurs, find their profiles and just DM them 01:06 – Eric has a friend who just started shooting videos and DMed people that he wanted to make a shoot for and he got deals from it 01:21 – If you have an Instagram that shows a good example of your work, it will work out well 01:38 – Neil tested different marketing strategies in Instagram and he learned that they don’t work well with B2B directly 01:46 – Indirectly, it’s great for brand building and connecting with people 02:00 – The problem with B2B is most buyers are desktop buyers 02:53 – In marketing, if someone uses your brand or company 7x, they are much more likely to convert 03:05 – Being on different channels will help you close different deals 03:39 – You can also use page shouts in Instagram for B2B marketing 03:50 – You can search for hashtags in your area and reach out to people with a huge following and engagement 04:11 – Check if they’re doing paid shouts where they can post about you and link you for an affordable price 04:43 – If you have a company, you can get your team in Instagram to post relevant stuff about your company 05:10– Marketing School is giving away a free subscription of FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:30 – Subscribe, rate and review Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Instagram is HOT—take advantage of the number of people that are using Instagram for your marketing. If people see you more, they are more likely to buy from you. Find the influencers in your space and reach out to them for paid shoutouts—this is way cheaper than paid ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask Yourself Before Investing in Content Marketing 00:36 – Question 1: what are your goals? Are you trying to get more traffic or are you trying to get more leads? What is informed branding? What are you trying to do, specifically, that will shape your campaign? 00:46 – If you don’t have goals, you can’t manage what you’re doing 01:01 – The action that you take will depend on your goal 01:16 – Second is, how long are you going to make an investment? 01:22 – “If you’re not willing to make the investment for a year without seeing an ROI, content marketing isn’t for you” 01:17 – Content marketing is a long-term play 01:39 – Third is, who is your target audience? 01:51 – Figure out your target audience first then figure out the personas you’re trying to create 02:07 – Fourth is, can you produce 3 pieces of blog content a week? 02:12 – If you can’t, then it is not right for you 02:24 – Producing 3 articles a week should be done in over a year 02:27 – You can hire people from Problogger if you have the budget 02:39 – Fifth is, what do you want to share and why you do want to share? 02:56 – When producing content, think about why sharing it will help you accomplish your objectives? 03:29 – People tend to produce content just for the sake of it which is a BIG mistake 03:44 – Sixth is, is one of your competitors already doing content marketing and is successful at it? Is there someone you want to model after? 03:52 – Typically, what works for your competition will work for you, too 04:00 – If there are people in your space who are doing content marketing, use BuzzSumo and Ahrefs to figure out what drives them traffic and copy them 04:13 – Last is, what can you do differently? 04:20 – Podcasts are getting popular and most marketing people are still doing blog posts 04:51 – Search for Blue Ocean Strategy and apply the concepts for doing content marketing 05:14 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:27 – Subscribe, rate and review Marketing School 05:31 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Establish clear and concise goals—this will guide your actions. Producing valuable content thrice a week is essential for the success of content marketing. Look around your space and see how people are doing it—if it works for them, it might work for you, too. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.