Marketing School - Digital Marketing and Online Marketing Tips

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by almost everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Professional YouTube Ads for Under $100 00:35 – Animoto allows you to weave different images together and create a simple video 00:50 – It looks professional and they have a free trial 01:05 – There are people on Fiverr who make videos for YouTube 01:13 – Using PowerPoint Presentations and recording your screen using a screen recorder gives you a video that you can upload on YouTube 01:31 – The ads that work best are the ones with better scripts and messages 01:43 – Tai Lopez creates ads from his phone 02:01 – It is more realistic and you have to go against the grain 02:15 – It can be more relatable and convert better 02:41 – It’s not about the video quality, but about the SCRIPT 03:18 – There are a lot of video marketers now who uses Tai Lopez’ strategy in recording videos 04:14 – Veeroll allows you to generate video ads quickly 04:42 – Focus on the script that for your video ad 04:53 – That’s it for today’s episode! 3 Key Points: You can create videos using a screen recorder or PowerPoint that can easily be uploaded on YouTube. If you can afford it, you can hire people to make videos for you. It’s not about the video quality, but the quality of your message that determines the success of your YouTube video. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO. Time Stamped Show Notes: 00:27 – Today’s topic: How Do You Know If Your SEO Efforts Are Paying Off? 00:39 – Eric uses a rank tracker called Authority Labs 00:49 – It has a section for organic traffic called “Now Provide” 01:10 – You want to know if your keyword traffic is increasing or decreasing 01:33 – Google Search Console will show you how many impressions your listings are getting 01:49 – Impressions are the number of people seeing your listings, but are not clicking on them 02:06 – Your impression time should go up eventually 02:45 – You have to stay patient with SEO 03:29 – Google Analytics is also an option for you to use 03:45 – That’s it for today’s episode! 3 Key Points: SEO takes time to see the results; be patient and you will see the outcomes. Tracking your keyword effectiveness and traffic will inform you on which words work and which need tweaking. Before your click rate goes up, your impressions should go up first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)? 00:34 – Google My Business allows to create a free business listing on Google 00:41 – You can claim your business and verify it 00:57 – Neil claimed his address and verified himself through Google My Business 01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations 01:55 – You need to get the reviews going, too 02:09 – You need to be descriptive and explain what you do 02:30 – There are annual guides and you’ll turn up better on Google searches 02:43 – Your SEO and links still matter 02:56 – Locksmith just claimed a bunch of listings and their sales went up 03:32 – Eric has claimed a few listings for himself 04:00 – Just don’t abuse it 04:09 – You can also check your listings at Google Analytics 04:25 – That’s it for today’s episode! 3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches. At the end of the day, good reviews, SEO and links still matter to the customers. Don’t abuse the system, because Google can get you suspended. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients! Time Stamped Show Notes: 00:27 – Today’s topic: Should You Send Gifts to Your Customers? 00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not 00:42 – It creates a ton of loyalty 00:48 – You can give your high-paying customer something more personalized 01:10 – Add a personal note to the gift 01:30 – For lower-paying customers, you can send them “Thank You” postcards 01:58 – For sending postcards, you can use Letter Friend 02:18 – Gemnote sends premium gifts to companies 02:26 – Giftology is a book that is packaged in a leather bag 03:12 – The lifetime value of customers in the consulting world is high 03:19 – Eric wants to give memorable gifts 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference 04:04 – Eric has started looking at some of the best headphones and has sent them to their clients 04:24 – You’re creating goodwill and they will remember you 04:43 – Whatever you send, make sure it ties back to what you’re doing 05:27 – Do your research and look for what is relevant to your client and your business 05:40 – People like to do business at the end of the day so you have to know your client 05:48 – That’s it for today’s episode! 3 Key Points: Regardless of the amount a client is paying you, you should send them all a token gift of appreciation. Giving gifts to your clients creates loyalty. Whatever you send, make sure it is relevant to your business and to your client, so DO your research. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Ringless Voicemails (and How You Can Leverage Them)? 00:40 – Ringless voicemail is dropping a voicemail into someone’s phone without their phone ringing 00:50 – Eric and Neil don’t pick up much of their phone calls 01:23 – You can use ringless voicemail when someone opts into your email list 01:34 – You drop the voicemail after the opt-in 01:56 – It is more personalized and the open rate is higher 02:11 – Eric has used Stratics Network and Slybroadcast for ringless voicemail 02:50 – A possible problem is when your voicemail sounds like an automated recording 03:23 – People will know if they’re automated, so they won’t respond and may just ignore them 03:33 – Personalized messages are more likely to work 04:16 – In marketing, the moment it feels too pitchy or inauthentic, it’s not going to work 04:48 – Adobe has recently launched a product that can mimic voices, so you can try that 05:04 – Make the voicemail personally tailored to your customers 05:33 – That’s it for today’s episode! 3 Key Points: Ringless voicemails are a great way to make a connection with your customers. In marketing, people tend to ignore pitchy and automated recordings; so don’t use them. Make your voicemails personally tailored to your customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: 00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It) 00:42 – SMS stands for Short Method Service 01:07 – If someone opts in to your email list and you’re able to get his number, send them a message 01:12 – Open rates for text messages are higher 01:47 – Neil uses SMS for reminders with their marketing campaigns 02:15 – Neil sends SMS reminders for his webinars 02:56 – Events should have people asking for attendees’ phone numbers 03:38 – When you’re closing a deal, send them a SMS and give them a little value 04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio 04:40 – You can do immediate action depending on the lead’s budget 05:24 – Call Loop can help you send SMS back and forth 06:03 – Tatango is what Neil uses, too 06:18 – Don’t be spammy in sending SMS; be respectful! 06:51 – That’s it for today’s episode! 3 Key Points: SMS can be sent out as a reminder for your customers for marketing campaigns or webinars. Be responsible and respectful in your SMS campaigns—do NOT be spammy. Leverage SMS marketing and provide value for your customers to increase those open rates. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out the benefits as well as the weaknesses they’ve encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today’s topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric’s open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it’s about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you’ll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they’re interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it’s worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That’s it for today’s episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it’s worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before You Start Accepting Guest Blogs 00:35 – First is to make sure that you’re ready to deal with spam 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google 00:48 – Be sure that whatever you’re accepting, people aren’t shoving in irrelevant links 01:00 – Second is to ask for 3 links to their most impressive articles 01:11 – It will give you a quick idea of their writing style 01:24 – You still want to add value 01:42 – Make sure that the people are authoritative 01:49 – Authoritative people won’t pass junk 02:05 – Make sure the content quality stays high 02:10 – Fourth is to ask why they want to do it 02:40 – Fifth is when accepting guest posts, make sure you’re still building a community 03:05 – Make rules for these people so there will still be growth 03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website 03:58 – It can be an evaluation point 04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity 04:55 – That’s it for today’s episode! 3 Key Points: Watch out for guest blogs who will try to sell links on your website. Ask questions that will help you evaluate the guest blogger’s motive and relevancy for your website. Make sure you’re building a community within your guest blogs and make them adhere to your rules for consistency. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content 00:34 – First, Meet Edgar allows you to schedule posts on different social media sites 00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply 01:01 – Second is Ahrefs 01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them 01:12 – It’s easy to do and provides great results, but is time intensive 01:35 – BuzzSumo can help you find posts and links that have a lot of social shares 01:55 – Build out a prospect list and reach out to people who shared them 02:12 – Fourth is Google Search Console 02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content 02:45 – Repurpose your evergreen content 02:58 – Repurposing is similar to promoting it 03:29 – Your evergreen content can rank in Google 03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise 03:46 – A headline generator tool will give you ideas to update your title tags 04:18 – If you have very good evergreen content, put it into paid advertising 05:00 – That’s it for today’s episode! 3 Key Points: Repurposing your evergreen content will help you to continually maximize its value. Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well. A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include 00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure 01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach 01:13 – You want to keep a list so you will know who responded and promoted 01:17 – You want to hit up the same exact person 5x a week 01:29 – You could also determine who to hit up for a specific type of post 01:33 – You don’t want to burn the relationship 01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything 01:58 – Eric uses Meet Edgar and Buffer for promotion 02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post 02:28 – Stick with that time and be consistent 02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes 03:12 – The top performing ones are your unicorns and you want to push them 03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further 03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them 03:57 – Update your old content or the traffic will decline 04:06 – Last is to measure results 04:15 – If you’re not measuring and managing results, you’re not being a good marketer 04:24 – That’s it for today’s episode! 3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress. Keep your unicorns up to date so your traffic and engagement won’t decline. Make sure that you keep track of your processes, plans, and create checklists to help organize yourself. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.