Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
94849990-341d-11f1-a99b-e154abd40242
94849990-341d-11f1-a99b-e154abd40242
Episodes
Mentioned books
13 snips
Dec 6, 2024 • 7min
How SEO performs against LLM (Large Language Models)
Dive into the intricate dance between SEO and LLM optimization. Discover how ranking on Google and perplexity metrics are intertwined, and learn about the evolving landscape of search engines, including Google, Bing, and ChatGPT. The podcast also sheds light on business strategy, emphasizing the need for leaders to prioritize financial success over emotional responses during decision-making. Tune in for insights on the future of AI's role in search and the implications for marketers.
9 snips
Dec 5, 2024 • 8min
Why Toyota, Walmart, and Target Are Cutting DEI
Major brands like Toyota, Walmart, and Target are re-evaluating their Diversity, Equity, and Inclusion initiatives. The discussion emphasizes prioritizing meritocracy and cultural fit in hiring practices. It explores the balance between performance and diversity, showcasing real hiring examples. Additionally, challenges faced by women in the workplace are highlighted alongside effective marketing strategies that promote workplace kindness and quality work. Tune in for a deep dive into these evolving corporate policies!
Dec 4, 2024 • 8min
Judge Sinks Elon Musk’s $56B Tesla Pay Package
A recent legal ruling has quashed Elon Musk's massive $56 billion pay package, raising questions about justice and public perception in the business world. The conversation dives into the friction between government regulations and shareholder interests. It also contrasts the public visibility of figures like Musk against the anonymity of other entrepreneurs, reflecting on how this impacts success. Additionally, the podcast discusses the hiring challenges in marketing amidst wage inflation and offers insights on potential recruiting solutions.
10 snips
Dec 3, 2024 • 8min
Want to Go Viral on LinkedIn? Here’s How
Discover the secrets to going viral on LinkedIn with engaging and authentic content. Learn a five-step framework that includes focusing on trending topics and mastering copywriting techniques. Consistent posting can significantly boost your visibility, while genuine interactions foster deeper connections. Explore how to avoid the pitfalls of low-quality posts and the benefits of embracing authenticity in your engagement. Get ready to enhance your LinkedIn strategy and grow your following!
11 snips
Dec 2, 2024 • 9min
How to Turn One LinkedIn Post into 8 Qualified Leads
Discover the secrets to scaling LinkedIn Account-Based Marketing campaigns. The hosts emphasize the power of engagement over mere views, revealing how personal interactions can dramatically increase visibility. They also discuss the critical distinction between content that garners attention and content that drives revenue. Learn how one engaging post can turn into multiple qualified leads, showcasing hands-on marketing strategies that truly resonate with audiences.
8 snips
Nov 30, 2024 • 20min
Stop Losing Money: Track & Grow Your Agency
Dive into the world of agency growth with insider strategies on profitability and efficiency. Discover how meticulous tracking of hours and expenses can reveal hidden inefficiencies. Learn about marketing budget allocation and the importance of strong management teams in driving sales. The conversation also touches on evaluating services and adjusting pricing for better profitability. Plus, insights on navigating AI regulations and year-end reflections for future planning are shared, making this a must-listen for agency owners!
10 snips
Nov 29, 2024 • 10min
How This YouTuber Gets 100k+ Views with Only 60k Subs
Explore how a YouTuber with 60,000 subscribers achieves over 100,000 views through engaging storytelling and a focus on quality content. Discover effective strategies for growing a channel, including the importance of viewer engagement. Learn about the advantages of launching digital ventures at a young age and hear inspiring success stories from young creators. Finally, uncover tips for scaling online course sales through personalized outreach on platforms like LinkedIn, emphasizing trust-building in the digital age.
4 snips
Nov 28, 2024 • 7min
DOJ Targets Chrome: What This Means for Google
The discussion dives into Google's ongoing antitrust issues, focusing on the Department of Justice's call to sell the Chrome browser. It examines how this legal battle might alter Google's business strategies amid shifting political landscapes. The conversation also touches on market sentiments, speculating on economic outcomes if a Trump administration were to return. Lastly, the impact of public perception and influential figures on Google's reputation is dissected, highlighting the challenges of balancing diversity with accuracy in digital content.
8 snips
Nov 27, 2024 • 9min
Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
A recent marketing campaign by Jaguar ignited controversy by emphasizing gender identity over the product. Critics argue that this move alienated the brand’s core audience, recalling other significant marketing missteps. The discussion also explores the complexities of integrating political themes into marketing, stressing the importance of sticking to core values. Successful strategies, like Volvo's focus on safety, are contrasted with miscalculations in brand messaging, highlighting the delicate balance required in advertising.
Nov 26, 2024 • 13min
Why Jake Paul Is Laughing His Way To The Bank
The excitement around Jake Paul's recent fight with Mike Tyson reveals how modern boxing blends entertainment and strategy. The discussion dives into the persona-building that fuels Paul's success. Switching gears, the spotlight shines on Dude Perfect, a trick shot group that raised $100 million, showcasing their smart business tactics and trust-driven investor relationships. The podcast also breaks down the financial intricacies behind Dude Perfect's impressive fundraising, highlighting their growth and creative approaches in the evolving entertainment landscape.
