Marketing School - Digital Marketing and Online Marketing Tips

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions. Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping 00:33 – Google Shopping populates search results with product images when you’re searching for a product 01:00 – You need to have the right product feed that’s hooked in to start showing your product 01:08 – Have unique SKUs and more reviews 01:34 – You need technical help to start Google Shopping 01:52 – Make sure you’re bidding competitively 02:10 – Have the right user experience to convert sales 02:24 – Make sure your site is optimized for mobile 02:36 – Offer free shipping as it boost conversions more than anything else 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key Points: Google Shopping is a great platform that will show your products. Work at acquiring more reviews as this helps people trust your product and feel good about buying it. Offering free shipping is an excellent way to draw your potential customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap? 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress 00:52 – You don’t want to create your sitemap manually 01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically 01:40 – Sitemaps are important because it is crawled by search engines 02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy 02:16 – That’s it for today’s episode! 3 Key Points: Leverage the sitemap tools and plugins that are available for you online. Don’t create your sitemap manually as it needs to be automatically updated. A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers? 00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution 02:23 – Get people that tie-in with your core values 02:27 – Eric looks for people who are growth-oriented and hungry for achievement 03:01 – There are people who can stay with your company for a long time 03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy 03:58 – That’s it for today’s episode! 3 Key Points: If your company is just starting, it’s much more practical to hire junior marketers. Make sure you hire marketers who share your core values. Marketers should be hungry for achievement, growth-oriented, and able to execute well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:50 – Neil shares how he helped Eric with his surveys for Single Grain 01:07 – Surveying can generate more leads 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback 01:25 – Surveys can also be used for your pricing page 01:50 – Google has their own survey tools 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying 02:15 – You should be actively surveying 02:20 – Kissmetrics has s blog post that outlines the right questions to ask 02:37 – Keep your surveys short and with high impact questions that are right for your business 03:05 – Time your surveys 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy 04:33 – That’s it for today’s episode! 3 Key Points: The more creative you are with your surveys, the more leads will answer them. Utilize surveys for all sorts of purposes and feedback. Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world 00:58 – Their email caught Eric’s attention because of the use of an emoji 01:15 – Emojis create an emotional connection 01:28 – Drip allows you to add an emoji—something Eric uses 01:48 – Even if it’s a bot, using an emoji makes the message feel more personal 01:59 – You can also integrate emojis into your blog post 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy 02:55 – That’s it for today’s episode! 3 Key Points: Emojis can easily grab the reader’s attention. Adding an emoji to your messages and campaigns makes it more personal. Add emojis to your personal blog posts, too, as a way to connect with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective 00:55 – Second is podcasting which takes over a year 01:14 – Third is link building which shows its effectivity in at least 6-12 months 01:57 – Fourth is campaigns related to your branding or is press-related 02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get 02:50 – Some people are uploading multiple videos every day 03:04 – Sixth is influencer marketing 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time 04:00 – Be patient; marketing doesn’t just work at the snap of a finger 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode! 3 Key Points: Focus on your content marketing—this is a play for long-term success. There is no overnight success in marketing. Be patient, most marketing efforts require time before you see a change in your conversions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic 01:05 – Google Search Console doesn’t update their information as often 01:23 – Google Search Console is still helpful 01:50 – Make sure to still cross-reference with other tools 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:43 – That’s it for today’s episode! 3 Key Points: Google Search Console’s data won’t always match that of Google Analytics’. Google Search Console is usually a week behind in updating information. Don’t rely on Google Search Console alone, cross-reference with other tools. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content 01:51 – If you’re ranking zero and update with more text, you could lose your ranking 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics 02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console 02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy 03:08 – That’s it for today’s episode! 3 Key Points: Adding text that is irrelevant will negatively affect your traffic. If you’re already ranking zero and you add more text to your existing page, you might lose this ranking. Expand upon the words or phrases you barely mention to improve your SEO. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That’s it for today’s episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don’t forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality 01:07 – If you can have professional audio quality, you set yourself above what others are doing 01:13 – Make sure to edit your fillers to make it sound more professional 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically 02:20 – Use a player for your website that won’t require you to go to iTunes 02:23 – Smart Podcast Player by Smart Passive Income is a good tool 02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder 02:52 – Upload your recorded files to Dropbox and you have your people work on them from there 03:11 – You have to hire a great team that will enable you to be hands-off 03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation 04:02 – Make sure you have a good mic 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy 04:48 – That’s it for today’s episode! 3 Key Points: Prioritize the quality of your audio, it will drive listeners to your podcast. Hire a great team who will work on the post-production of your podcast. Not everyone has access to iTunes so have a player on your website that will work on all devices. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.