Marketing School - Digital Marketing and Online Marketing Tips

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: 00:35 – Today’s topic: What We Learned by Throwing Our First Conference 00:40 – Marketing School has had over 6 million downloads in a little over a year 00:45 – Decided to throw their first live Marketing School event 00:54 – It’s always good to build relationships 01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person 01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen 01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales 01:55 – “People like doing business with people.” 02:05 – When you build relationships, other things happen 02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable 02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc. 02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better 03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens 03:25 – The long-term benefit would outweigh the loss of income 03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money 04:04 – It’s not about making money, it’s about connecting great people 04:09 – Eric’s team put this Marketing School event together 04:13 – Make sure you have a checklist so you have everything covered 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:38 – Go to SingleGrain.com/giveaway to get your FREE copy 04:47 – That’s it for today’s episode! 3 Key Points: Connecting with people at live events (yours or others) allows you to really understand what makes your audience tick so you can provide a better experience for them and, at the end of the day, increase your sales. “People like doing business with people.” When you build relationships, other things happen that you couldn’t have predicted. When throwing your own live event, don’t expect to make a lot of money – that’s not the goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life 00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website 01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action 01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space 02:04 – Content Inc has a lot of case studies for different types of content 02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing 02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy 03:06 – That’s it for today’s episode! 3 Key Points: You need to employ marketing strategies for your website—study and learn the tricks to ensure you’re optimizing for conversion. There are actual laws that you should be following in marketing. David Ogilvy, the father of marketing, is a genius when it comes to advertising and marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life 00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties 01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out 02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company 02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it 03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business 04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:13 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode! 3 Key Points: We all make mistakes to learn from them. Entrepreneurship isn’t just about the money, but the people you work with. Books alone won’t make you successful, but provide a guide for your particular field. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing. Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing 00:34 – Most people focus on traffic 00:39 – “Traffic doesn’t equate to sales or leads” 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies 01:31 – Make sure you update your content in a relevant way 02:07 – The goal for content marketing is ROI 02:20 – Neil published content which generated traffic but zero leads 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content” 03:16 – Check your analytics to see what people are reading and looking for and make content from that 03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time 04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy and a chance to win an annual subscription of Crazy Egg 04:22 – That’s it for today’s episode! 3 Key Points: High traffic doesn’t necessarily equate to sales or leads. Create content that is relevant for your paying customers. Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back 01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales 01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts 02:08 – People get too riled up, so be creative 02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit 02:45 – Ensure your company’s health in the process 03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 0431 – Go to SingleGrain.com/giveaway to get your FREE copy 04:38 – That’s it for today’s episode! 3 Key Points: Retarget people who haven’t made it to their cart and offer them better options. Something that will make people curious will draw them in further. With your sales and discounts, make sure you’re not sacrificing profit. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Optimize your page prior to Black Friday—at least a month or two in advance. Use Black Friday keywords for your titles and tags. Utilize your social links to promote your Black Friday sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing 00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers 00:53 – Having a service or building a product is better/easier 01:11 – Neil loves affiliate marketing 01:28 – Neil would love affiliate people to work for him 01:38 – They figure out ways to make things happen 01:45 – Affiliate marketing is one of the best ways to learn about the market 02:12 – Eric loves affiliate marketers, but thinks of the long-term 02:25 – Check out affiliate marketer conferences and network 02:36 – There’s the Affiliate Summit and Affiliate World to name a few 02:53 – Going to black hat SEO sites will let you know what people are up to 03:20 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:32 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Getting into affiliate marketing will push you to perform better than the advertisers. Affiliate marketers figure out ways to make things happen and are always learning. Learning black hat SEO and doing it the white hat way can make you a better affiliate marketer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more popular 00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial 01:27 – Google has been investing so much into voice 02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO” 02:32 – It’s one of the hardest factors to manipulate 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:56 – That’s it for today’s episode! 3 Key Points: The use of voice search in mobile devices has been growing significantly. The first spot in a search result is becoming more crucial as voice search will only show one result. People are using brand queries that can affect a brand’s standing in a search result. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities 00:33 – If you’re following marketing, you’re continuing to learn 00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing 01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience 01:13 – Learn and read around the space 01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith 01:42 – Don’t use ad blockers so you can see your competitors’ ads 01:58 – Land-book is great place for landing page inspiration 02:07 – Go to Swiped.co for feedback regarding copy 02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one 02:31 – com and Inbound.com will help you find new opportunities 02:45 – Go to conferences and events as well 02:58 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:09 – Go to SingleGrain.com/giveaway to get your FREE copy 03:15 v – That’s it for today’s episode! 3 Key Points: Learning should be constant—be willing to adapt to the ever changing technology today. Find growth opportunities by attending conferences and events and grow your network. Find out what works for your competitors so you can stay ahead. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Connecting with one’s audience is what makes a brand special. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up. Leverage what your competitors are NOT doing and take advantage of it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.