Marketing School - Digital Marketing and Online Marketing Tips

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people. Time-Stamped Show Notes: [00:27] Today’s topic: How Billionaires Are Different From Millionaires [00:35] Eric shares his experience speaking with billionaire, Naveen Jain. [00:59] Based on his encounter, he believes billionaires are more hands-on, think bigger, and respond more quickly to calls and emails. [01:38] Neil thinks billionaires are really big on solving problems. [02:31] Eric uses AirBnb as an example of being a company based on problem solving. [02:54] Uber is another example of a company that made money solving a basic problem. [03:26] Jeff Bezos has been quoted as saying, “Your margin is my opportunity.” [04:05] Billionaires are billionaires because they think “big”. [04:20] Money indicates how much value someone brings at the end of the day. [04:37] Billionaires don’t know when to quit; never say die. [05:02] Elon Musk’s ex-wife says billionaires are like trying to fit a square peg in a round hole. [05:33] Warren Buffet is the final example of a archetypal billionaire. [06:14] That’s all for today! [06:18] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies.  Time-Stamped Show Notes: [00:27] Today’s Topic: How to Work from Luxury Hotels for Free (and Why WeWork Sucks) [00:35] Even though Neil is a WeWork member, he prefers to sit and work in the lobbies of luxury hotels. [01:09] No one has ever kicked him out of the lobby nor asked if he was a guest. [01:20] Eric finds WeWork expensive and disappointing. [01:42] WeWork is great for freelancers looking for companionship. [02:11] Lobbies of luxury hotels provide networking opportunities. [02:30] Try it, because it’s a good experience and is better than a Starbucks. [02:50] Entrepreneurs are doing this all time (it’s their MO). [03:09] Look for hotels that are holding conferences that are relevant to you; work from the lobby and you will be much more likely to generate business. [03:45] That’s it for today! [03:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Fly First Class Around the World for Free [00:37] As entrepreneurs and marketers, you have probably spent a good deal on Facebook or Google Ads. [00:50] Neil recommends getting an American Express Gold Card, because they give you 3x the points for every dollar you spend. [01:05] For example, a first-class round trip ticket from LA to Dubai will cost roughly $30,000. If you use a cash back credit card, you will get 1.5-2% cash back. [01:30] For every $100,000 spent on advertising, the AmEx gold card will give you three times the points. [02:00] Unfortunately, the gold card only gives you 3x cash back on your first $100,000. So Neil keeps applying for more gold cards. [02:35] If you can put your client’s cost on your card, you will rack up points very quickly. [03:20] If a client wants to spend money on your card, you can charge them more for doing that. [03:41] If you use AeroPlan, you can end up getting a business class ticket for 55,000 points. [04:15] Checking deal sites is helpful and will save you money/save you points. [05:05] Using Expert Flyer helps you track when seats are available. [05:15] That’s all for today! [05:28] Make sure to sign up for an AmEx Platinum or Gold Card to take advantage of the amazing points program. [05:40] Chase Ultimate Rewards is also a card with a great points program. [05:56] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits!  Time-Stamped Show Notes:  [00:28] Today’s Topic: 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money [00:35] Hack #1: Increase your prices. [01:12] Hack #2: Add upsells and downsells. The easiest way to get more money, is to get your existing buyers to pay you more; it is easier to get people who are already paying you to pay more money. [01:34] For example, GoDaddy offers 10-20 upsells or downsells when you are checking out. [01:52] What Eric and Neil have found, is that upsells that offer speed and automation tend to have the highest “take rate”. [02:22] Hack #3: Retain your customers. Use a program like Ask Nicely, as it will help you automate communication between you and your clients. [03:06] Think about how you can retain customers and provide a service for them. [03:50] Hack #4: Run re-marketing ads on YouTube. [04:15] Do the “opposite” sales pitch; whatever you went with before, market it using the opposite tactic. [04:57] Hack #5: Use Drift or a chat box program to keep in touch with customers. [05:45] That’s all for today! [05:46] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses.  Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience. [00:45] When throwing a conference, you must, first and foremost, set your goal or objective. [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following. [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow. [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000. [02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list. [02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform. [03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers). [03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated. [03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members. [04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well. [04:29] Collecting email addresses is a forgotten, but necessary art. [04:35] Corporations are more likely than individuals to share their email lists, because they always want more publicity. [05:03] That’s it for today! [05:05] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business. Time-Stamped Show Notes: [00:28] Today’s Topic: How to Increase Your iTunes Podcast Ranking. [00:50] When looking to improve your ranking, you need to get into the “New and Noteworthy” section. [01:05] Join podcast communities, such as Podcasters’ Paradise, because they can help promote your show and boost your rankings. [01:25] Asking for reviews and rankings doesn’t really help, but what does is sending people from your email list over to your iTunes page. You have to convince them to subscribe. [02:05] Semantics got people to subscribe by promising a bonus. [02:45] Marketing School got as high as #8 in their business podcast rankings, but they often hover around 50-100. [03:05] iTunes only counts your listens and subscribers on their site or app. [03:19] Russell Brunson from ClickFunnels who has the Marketing Secrets podcast, was running Facebook traffic to an MP3 stick giveaway and would charge $9 for shipping. He would make $32 on the front end from this promotion. [04:40] Russell would get five subscribers for every sale of each MP3 stick and was at #1 on iTunes’ business podcast rankings. [05:28] Be consistent! If you’re not continuously putting out new content, you’re not going to get new subscribers. [05:46] By making all the episodes visible, it helped boost their rankings. [06:13] Make sure you’re using tools like Google Keyword Planner, UberSuggest, SEMrush, or BuzzSumo to get ideas for popular topics. [06:30] Make sure your iTunes page formatting is clean and that your titles are straightforward. [07:13] That’s all for today! [07:15] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #496, Eric and Neil talk about the five hacks you can use in order to generate clients using LinkedIn. Tune in for some great advice about how to use this networking site to your advantage. Time-Stamped Show Notes:  [00:28] Today’s Topic: 5 Hacks to Generate Clients Using LinkedIn [00:35] Hack #1: Write content! They push content more than Facebook, because LinkedIn is hungry for content. [01:25] Hack #2: Use DuxSoup. DuxSoup allows you to visit profiles, collect email addresses, and send messages to LinkedIn users. DuxSoup will also help you sort out good contacts. [02:40] Hack #3: Ask people for feedback on LinkedIn. AlertFind allows companies to text and communicate with their employees with ease during times of crisis. You can use this system to hit up ideal customers and ask for feedback. [04:45] Hack #4: Filter out people for first or second-degree connections on LinkedIn. Using DuxSoup will help you filter and then reach out to these people. [05:42] Hack #5: Change your bio so that it reflects the work you want to do, on top of what you actually do. This can increase inquiries. [07:15] That’s it for today! [07:17] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #495, Eric and Neil point out six ways to exponentially increase traffic to your site. Tune in to hear about simple and effective ways to boost your business’ visibility. Time-Stamped Show Notes: [00:28] Today’s Topic: 6 Ways to Exponentially Increase Your Traffic [00:34] Repurposing or updating your content increases hits to your site. You can reevaluate your content every few months. [01:15] Take the existing content from your website and put the opening lines or entire opening paragraph on LinkedIn and include a link to the full content located on your site. [01:45] Because LinkedIn isn’t as popular a networking site, it is more likely for them to push your content. [02:10] Another strategy is to use paid Twitter ads; engagement is high. [03:24] Try using SEMRush and Ahrefs in tandem: SEMRush will show you your competitors’ traffic, while Ahrefs will help you see the backlink count for their most popular pages. Take this intel and use it to write similar, but better content. [05:28] The sixth way to increase traffic: translate your content into other languages. English-speaking markets aren’t the only ones with money! [06:17] SalesForce’s number two market is Japan. [06:25] Find freelance translators on Upwork, so you get better quality work than you would a translation tool. [06:37] Make sure you use “HREFLANG”, because it will tell search engines that you have content in multiple languages. [06:55] Make sure you use subdomains for other countries. [07:15] Pick regions with high populations and high GDPs. You may corner the market in certain countries, because not everyone is doing this. [07:43] That’s all for today! [07:45] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way. Time-Stamped Show Notes: [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy [00:35] An email service provider helps you send good content and increase business in a non-sleazy way. [01:02] Reaching out to customers or other companies individually provides value and goes a long way in retaining their patronage. [01:05] Neil also recommends checking out WebinarJam, because you can promote a product or service through “educating” clients. [02:00] WebinarJam is the best service, as they offer better tools to optimize your business. [02:50] Have some form of live chat available on your site. Intercom or Drift are great services for this, as they are more relaxed and conversational. [03:50] At Nextcon, Eric and Neil spoke with the conference founder who said he gets his customers through a three-way split: lead forms, phone numbers, live chat. [04:26] Tubebuddy allows you to schedule posts on Facebook and is a great YouTube analytics tool. [05:27] You can also try VideoRemix or PicSnippets for images. [05:45] Personalized messages always perform better. People also respond to quirky content. [06:35] MixMax is an email follow-up tool that Neil swears by; you can schedule email sequences. [07:24] “The fortune is in the follow-up” [07:45] That’s all for today! [07:47] Supermetrics makes it easy to set up good-looking reports that make sense. To learn more go to Supermetrics.com/marketingschool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sales. Tune in to hear some great tips on how to automate your business in your absence. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Step Away From Your Business So It Grows on Its Own. [00:35] Neil believes you need a “funnel”. [00:47] If you can take your marketing funnel and fine tune it, you can constantly make income whether you are there or not. You can use tools like ClickFunnels. [01:07] Use Facebook to advertise, get people to register for a webinar, and then pitch your ebook or course (all of which brings in income). [01:27] You can also drive traffic through Google AdWords or YouTube. [01:52] You can also upsell (or downsell) different products and generate more interest and income. [02:22] The more products that you have to offer, the easier it is to step away from your business and still generate income. [02:38] It’s a similar concept for service businesses when using funnels. [03:15] When hiring people, you need to make sure you have a solid training process. [03:50] Eric likes to let new hires know about his shortcomings so they are prepared and understand the office culture. [04:30] Neil likes to hire people who can hit the ground running; he likes to hire from competitors within the industry, because they are already trained. [05:20] Set up a 365 day timeline for you business, so it will help you focus on goals and make sure the business can grow without you. [06:22] If people aren’t motivated by the same things the boss is, it will make it hard to keep the business growing in the boss’ absence. [07:02] Find employees who are willing to take the lead and incentivize their goals by giving bonuses. [07:30] Set up a bonus structure. [08:00] Employees stay much longer when they are incentivized by bonus structures. [08:20] Make sure your bonuses reset, so each quarter or year you’re coming up with new (but realistic) bonus numbers. [08:41] That’s all for today! [08:43] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.