Marketing School - Digital Marketing and Online Marketing Tips

In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Made a Bunch of Money. Now What? [00:45] If you make six figures, pay your expenses and live a minimalist lifestyle. [01:05] Put all your money back into your business. [01:28] Ray Dalio’s book has been helpful for determining what to do with your money. [01:54] Ray is a hedge fund manager; his book discusses the benefits and diversifying. [02:18] Warren Buffett typically makes ten to twenty investments at a time. [02:37] Invest back in yourself! [02:50] Invest back into your business! [03:22] Neil would take his profits and invest in more businesses. [03:40] He lost a lot of money this way. Focus on your core business. [03:44] Neil spoke with Brian Lee, head of Shoe Dazzle and Legal Zoom. He told Neil to have laser-sharp focus on his core business. [04:14] Only consider expanding when your core business has leveled off. [05:23] Eric watched a video about how to get richer. [05:45] He learned that taxes are 30-50%. [06:06] Eric recommends starting an LLC to run your expenses through. [06:21] That’s all for today! [06:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer [00:54] When you first sign up with Intercom, they have a great on-boarding email. [01:35] On-boarding is the biggest lever you can pull to generate more revenue. [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?) [02:22] Upsell or downsell when people are checking out. [03:12] The upsell could be a software that does the work for you. [03:32] Your solution should be both speed and automation. [03:49] Dotcom Secrets is a great book about upselling and on-boarding. [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature. [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged. [05:03] Customers who are successfully on-boarded are more likely to buy products and services. [05:40] That’s it for today! [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience [00:35] If you really want to create amazing experiences that your customers love, you have to care about them. [01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns). [01:45] Amazon bought Zappos some time ago and they are also a customer-focused company. [02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable. [02:36] He felt special and even minor details were attended to. [03:00] Think about creating remarkable experiences. [03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal. [03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by. [04:25] They went above and beyond at no extra cost to Neil (except for tips). [04:55] The problem with affiliate marketing, is that you are really doing it for yourself. [05:27] That’s all for today! [05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35] Neil think developers are really good at understanding data and making changes. [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others. [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else. [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done. [01:36] The CTO didn’t know marketing, but learned as he went. [01:52] Engineers/Developers are self-motivated. [02:27] What Neil loves, is that they believe in the “quick and dirty” approach. [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue. [03:22] When you run a test and things go wrong, you will absolutely lose money. [03:52] Make sure that you have an individual contributor and also managers. [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing. [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth. [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more. [05:25] That’s all for today! [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow [00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process. [01:17] Tool #2: Zapier helps automate a lot of your marketing apps. It can connect with HubSpot or Drip. [01:50] Your marketing team doesn’t have to create systems to organize their output, because Zapier does it for you. [02:00] Tool #3: TubeBuddy allows you to AB test different thumbnails, schedule things ahead of time, and see which tags are viable for your YouTube videos. [02:15] It can also show you how other channels are doing in comparison to yours. [02:27] Tool #4: Full Story allows you to do user recordings “on steroids”. [03:00] Tool #5: Front is a collaborative email inbox. [03:15] You can assign emails to other people and make it available to them. [03:30] It also syncs with Base. [03:52] Tool #6: Clearbit helps you to connect with a lot of existing tools like Drip. It lets you know important background info on email and chat identities, so you know who the viable customers are. [04:44] Tool #7: Snip.ly lets you take posts and overlay your offer or content. [05:25] It helps to re-target people. [05:47] That’s it for today! [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers [00:35] Send an email that helps them throughout their journey and experience. [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers. [01:24] Getting people on-boarded the right way is key. [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth. [02:30] Intercom’s initial email explains how everything works and how you can get started. [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit. [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”. [03:52] Make sure to include a checklist or steps, so that people have a path to follow. [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you. [04:43] That’s all for today! [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Money out of Rich People [00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with solutions. [01:04] He waited a few months to hit these people up for money. [01:30] Get to know people before you ask for money! [01:50] Give help, show your value, and offer something. [02:15] Always ask what challenges they are facing, which is a great conversation starter. [02:45] Have multiple touchpoints and remain top-of-mind. [03:20] Nextiva was founded by the guys who created Endurance International and iPowerWeb. [03:40] Eric didn’t pitch the Nextiva founder; the founder reached out to get Eric speak at a conference. [04:00] Eric went because he saw Steve Wozniak would be speaking at this conference. [04:10] They then developed a relationship and he came to Eric to ask for help. [04:27] Usually, this is unique, but the key is they had established a relationship before the topic of business was broached. [05:24] That’s it for today! [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

 In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today [00:38] Hack #1:  Build a dream 100 (a list of clients you want to go after). [01:00] You can even build a dream 25, if that seems like a more attainable or realistic goal. [01:05] Hack #2: When trying to close a deal with a Fortune 100 company, send an email to the CEO that points out some weaknesses and solutions. [02:23] Hack #3: “The fortune is in the follow-up” -John Maxwell [02:42] If you follow up with the right people a couple of times, you will eventually receive a response. [03:10] Hack #4: Give before you ask. [03:20] Solve problems and educate people and they will be likely to become a paying customer. [03:50] Hack #5: Do something that stands out. [04:02] Some people bring a bottle of champagne or order tacos for the whole office, which will be sure to make you stand out. [04:37] Hack #6: Go to conferences. [04:46] Conferences are great places to get leads and will definitely increase your ROI. [05:17] Hack #7: Make your target the star. [05:35] Think about how you can make your target person or business a feature of your blog, podcast, video, etc. and it will entice them to work with you. [05:57] That’s all for today! [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  Lavish Business Costs that Are Actually Worth It [00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people. [01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with. [02:35] Attend and speak at conferences. [02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with. [03:20] Even though they are expensive, it’s worth the splurge for the networking. [03:34] Spend a lot of money on your team. [03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.” [03:58] Gifts, bonuses, and perks like free lunch keep team morale up. [04:32] When you invest in your team, they will stick out the hard times. [05:15] Think about what your core values are and figure out how to help your team better their skills. [05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived. [06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved. [07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide. [07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out. [08:05] That’s it for today! [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option [00:45] On average, bitcoin has a daily fluctuation rate of 5%. [01:15] There are a lot of people who use bitcoin, so even though most people don’t, you could open up your business if you offer bitcoin as a payment option. [01:40] You will lose money in the short-term, but in the long run, you will make more. [02:06] Eric spent the most marketing dollars on Coinmarketcap.com and they only accepted cryptocurrency as payment. [02:28] Bitcoin has gone up in price, meaning that Coinmarketcap.com made money just by hanging on to it. [03:05] Stripe recently removed bitcoin as a payment option, because they didn’t think it was practical. [03:20] However, bitcoin is still popular. [03:45] If your margins aren’t that large, don’t accept crypto, because you may suffer cash flow issues. [04:08] You can always sell some off to pay for costs, but don’t accept crypto if you don’t have high margins. [04:21] That’s all for today! [04:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.