Marketing School - Digital Marketing and Online Marketing Tips

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.  [03:00] The one-man media company concept and how it applies to all companies.  [03:40] Consider how to build and own those audiences so you don’t need other platforms.  [04:05] Learn to adapt now with these times where people’s rights are protected. [04:59] That’s it for today! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Gary Vaynerchuk  David Perell  Anthony Pompliano     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.  [00:36] We want to share our lesson learned from over 37 million downloads. [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.  [01:07] When we talk about SEO or content marketing, the retention on those are maxed out.  [01:35] Repurpose your content rather than switching to different topics between platforms. [02:09] People do not mind ads on your podcast as much as you think.  [02:37] Being consistent is more important than having a wide range of topics.  [03:28] The longer you are around and are consistent, the likelier that you will stick around.  [03:49] Also pay attention to how you are ranking in other countries, not just the US.  [04:29] Many of our views come from old content—so show old episodes in your feed.  [05:10] Reviews are important, so make sure you incorporate the feedback you get from them.  [06:17] Chartable allows you to add an additional link that helps you track more metrics.  [07:04] That’s it for today! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Podcasts Spotify  Chartable How to Win Friends & Influence People  The Network Studios    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference. [00:33] The context for the episode and what companies are demanding from these platforms. [01:03] Facebook has many other stakeholders to please and has therefore not done much.  [01:14] Many big brands are pulling their ads from Facebook. [01:38] Why there will be a significant short-term impact on platforms like Facebook.  [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again. [02:10] The relevance of incentives for publicly traded companies.   [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage. [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.  [03:23] Work hard to build leverage and then you no longer need to work as hard. [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Facebook Instagram Ben&Jerry’s  Unilever  Coca-Cola  Charlie Munger Mark Zuckerberg    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.  [00:34] We have spoken about different ways in which we have monetized this podcast. [00:54] You could charge people to appear on your show, even with a small audience.  [01:33] Fundo helps you to monetize your social media and other audiences.   [02:43] Create a paid newsletter by using an email service provider like Substack.  [03:30] You can also consider offering a paid podcast membership with exclusive content.  [03:58] Celebrities get paid for endorsements and you too can get evangelism roles.  [05:19] If you teach people on a certain topic and you have an audience, make online courses. [05:49] Digital products such as courses are easily scalable and have few overheads.  [06:01] Make more money from your content by creating a course on an existing platform.  [07:16] Consider creating a paid live or virtual community at whichever price point you want.  [08:13] Build the audience first and worry about the product later.  [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Fundo Andreessen Horowitz Substack Guy Kawasaki  Canva Thinkific Teachable Kajabi  MemberPress Coursera Udemy LinkedIn Learning AppSumo    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World. [00:40] The effects of the coronavirus and the move to remote work. [01:32] The period of adjustment and the realizations that followed. [02:06] Maintaining efficiency through live, daily practices with a team. [02:59] Weekly versus daily huddles; when to apply each strategy. [03:33] Breaking down regular tasks according to urgency and priority. [04:15] Using randomized grouping of employees as a means to keep growing. [05:24] Small, daily actions are what will make your business successful!  [05:41] The 'traffic light' system to keep a team accordingly motivated. [07:13] The different systems that you can use for your company to grow and flourish. [08:00] Easy for tools for employee engagement you can find online [08:14] That’s it for today! [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow The Great CEO Within Scaling Up Traction Culture Amp 15Five   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.  [00:38] Repurpose House helps you chop your content into micro-content and various formats.  [01:48] Program things without being a programmer using IFTTT’s amazing tool!  [02:15] You can also use Zapier to connect your apps and automate workflows. [02:47] Consult Konstant Kreative for fast, creative graphic design solutions.  [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice. [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.  [05:32] The free content decay tool by Clickflow allows you to update content appropriately.  [06:51] Ubersuggest offers a free tool for doing keyword research.  [07:52] That’s it for today! [07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Repurpose House IFTTT Zapier Konstant Kreative Design Pickle Google Data Studio Headliner  Shuffle Clickflow Ubersuggest  Ahrefs SEMrush   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck? [00:33] You can be stuck with a problem or perhaps you have stopped growing. [00:59] Is your growth rate or trajectory not going the way you want? [01:13] Joining a marketing group or mastermind means meeting people who can help you. [01:21] The value of joining a community and learning through the mistakes of others. [02:03] The benefits of joining our Growth Accelerator mastermind.   [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills. [02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer. [03:21] Why it is important to group people who are on a similar level together.  [03:54] That’s it for today! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels on Facebook DigitalMarketer on Facebook Traffic Think Tank   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn the 7 best hacks for your Facebook Ads, including analyzing competitor ads, rotating creatives, leveraging messenger ads, optimizing the checkout page, using video testimonials, retargeting with more content, employing celebrities in ads, and utilizing chat programs for increased engagement.

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College. [00:33] You won’t learn how to do personal branding in college.  [00:53] If you are still in college, start building your personal brand now already. [01:07] Learn to ride the wave of popular trends and focus on the future, not the past.  [01:25] You must learn to become a good speaker through repeated practice.  [02:08] Creativity and critical thinking are necessary if you have limited time and resources.  [02:51] College fails to teach you how to build relationships and network effectively. [03:33] Know how to win and that, in reality, the winner takes all.  [04:13] Resilience is critical if you are going to make it in the competitive world of marketing.  [05:17] Learn how to conduct experiments and tests to get answers in the real world.  [05:50] Understand that results don’t happen immediately—you need to develop patience.  [06:42] Storytelling is an age-old marketing technique that still works well.  [07:09] That’s it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Talent Code Google YouTube Bing   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.