Marketing School - Digital Marketing and Online Marketing Tips

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose. [00:54] Podcast if you’re just starting, but blog if you have an audience. [01:10] No matter the strengths of either, pick whichever one you are better at. [02:11] Play to your strengths and hire to fill the gaps. [03:10] In an ideal world, do both! [03:17] Hiring a show notes company to write your content into copy. [03:51] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Joe Rogan Show Gary V   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better. [00:32] People remember stuff more when they write it down. [01:29] After writing something down, turn it into an action. [02:09] Remembering not to digest too much information. [03:00] Curate what you read by moving on if you don’t feel you’re getting value. [03:45] That’s it for today! [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Asana Apple Notes Naval Ravikant on Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Focus: Stop Doing So Much Shit. [00:45] If you’re in a big enough market, why would you do too many different things? [01:16] Having a business that covers your costs before parlaying and taking other risks. [02:23] Bringing on leaders to focus on your different projects if you can. [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus. [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses. [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Brian Lee on LinkedIn LegalZoom ShoeDazzle Kim Kardashian on Instagram The Honest Company Jessica Alba Warren Buffet Bill Gates Charlie Munger   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic? [00:50] This offer strategy relates to an info product or coaching program. [00:59] Making sure your initial offer makes sense rather than blasting advertising. [01:33] Don’t put your whole program together initially; what’s the bare minimum? [01:38] Pushing people to a squeeze page using Unbounce. [01:51] Luring people to give you their email address once on your landing page. [02:07] Offering people a phone call in the video you email them. [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.  [03:28] Learn as much as you can and iterate. [04:15] How to warm up cold traffic. [04:25] Send cold traffic to educational-based content then re-market them to your offers. [04:57] Using the path of least resistance by retargeting people that already know you. [05:30] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Sam Ovens Unbounce Jumpcut Russel Brunson   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn seven effective strategies to enhance conversion rates on retargeting ads, including rotating creatives, using video ads, leveraging case studies, remarketing to email traffic, and redirecting users to specific pages.

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In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales. [00:39] If you do not try to sell, you will not sell! [01:00] Making offers relevant to the Instagram audience; generating sales this way. [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy. [02:25] Using Instagram Live to drive sales! [02:39] Make use of all the tactics that you know already work. [03:11] That is it for today everyone! [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Vanessa Lau The BOSSGRAM Academy Tai Lopez Grant Cardone   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Get More Podcast Listeners. [00:40] The continual growth of podcasts and the influence of the pandemic. [00:50] Consistency is key — sticking with the project will bring you success. [01:31] Promote your content through all your channels so people know about it. [02:00] Repurposing your content and making the most of what you have. [02:55] Directing traffic to old episodes — do not neglect them! [03:40] Collaborating and making use of extra marketing for both parties. [03:56] That’s pretty much it! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Edison Podcast Report Leveling Up Podcast Repurpose House Shuffle Overcast Spotify Soundcloud   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.