Marketing School - Digital Marketing and Online Marketing Tips

In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager?  [00:38] Boosting ads is a Facebook feature that allows you to promote content. [00:59] Using Ads Manager involves going to a separate section and doing things manually.  [01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex. [01:23] If you lack the time and resources to hire someone, use boost around your area. [01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI.  [02:31] Establish and implement a framework according to which to boost your content. [03:24] For conversion-related things, you might need to use Ads Manager.   [03:50] That’s it for today! [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Facebook Ads Manager   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020.  [00:33] Implement the set-it-and-forget-it-retargeting strategy. [01:12] Why you should go for the reach objective rather than the conversion objective. [01:34] Remember to do audience swops – it’s an easy way of expanding your audience.  [02:02] Hear an example of how the boomerang ad can be utilized.  [02:43] Make the cold ad traffic warm by sending them to educational content first.  [03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat.  [03:38] Get into the habit of creating files with content where you can get ideas from.  [04:11] When people leave before buying, show them to a marketing video about the offer.  [04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past.  [05:44] That’s it for today! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Click Funnels Russell Brunson   Adbeat  swiped.co    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork. [00:39] Look at people’s ratings and whether they have done relevant projects.  [00:50] Test out three or four people at the same time and choose the best one.  [01:29] It is easy to run into sketchy issues like people who outsource to others.  [02:03] Doing a test run is the only way to know the quality of their work and if they will fit in.  [02:31] If you are evaluating multiple candidates, ensure that you supply the same test. [02:55] The book Who has a scorecard that is a great tool for hiring people.  [03:27] The value of following a specific framework when it comes to hiring.  [03:57] Remember: Hiring is the key to success because employees are everything.  [04:03] That’s it for today! [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Fiverr Upwork Who   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess. [01:25] How Outgrow works, the service they provide, and how they make money. [02:12] The business model at the company and some of their interesting statistics. [03:56] Why people should use calculators — adding this tool to your business. [05:31] The case studies that Outgrow have conducted and the data they have collected. [07:20] Getting started with Outgrow; implementing this versatile tool! [09:28] Examples of the different tools that suit specific business and applications. [11:25] Ways to promote interactive content — how Outgrow helps with this too!  [13:27] Marketing strategies and tools that have been working well for Outgrow. [15:09] Outgrow's channels that experience the most customer traffic. [16:29] The team numbers at Outgrow currently. [16:40] The best business advice that Randy has ever received! [17:42] How Randy has gone about building a good company culture. [19:32] The app that Randy has found the most useful recently! [20:12] Randy's favorite marketing tool and where he draws inspiration from currently. [20:54] A final book recommendation from Randy and how to connect with him and Outgrow. [21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Outgrow Randy Rayess on LinkedIn Randy Rayess on Twitter Randy Rayess Email VenturePact WeWork Tesla Peloton Pocket Elon Musk Managing Oneself Peter Drucker   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen. [00:31] In the early days of business, it feels like you are constantly putting out fires. [00:42] When you only attend to the urgent, you neglect what is important.  [01:05] Create processes for the successful ways of scaling your marketing.  [01:18] For things that do not work, collect the data for why it didn’t work.  [01:49] When your business starts growing, follow an operating system like Traction.  [02:24] An operating system will teach you how to set a cadence for your company each week.  [02:56] It is about identifying long-term issues and putting solutions in place.   [03:25] Ask yourself each quarter what you should stop, start, and keep doing.  [03:49] The importance of making your business defensible.  [04:08] Try to learn from the mistakes that others have made by reading business books.  [04:50] Learn from CEO interviews or by joining peer groups.  [05:24] That’s it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Traction  Scaling Up  3HAG WAY Elon Musk YPO Vistage    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following. [00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform. [01:26] Collaboration is the key to growth on any platform. [01:44] How engaging with influencers has helped Eric grow his page. [02:47] That’s it for today! [02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Scale Your Marketing. [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture. [01:05] The link between good culture, marketing, and scaling.  [01:55] A team of very good marketers is still better than one outstanding individual. [02:35] Neil’s scaling tip – Make processes around things that are working. [03:09] Break down the things that don’t work and lessons learned. [03:47] Get the mundane stuff in order.  [03:57] Resources to learn about scaling.  [04:31] That’s it for today! [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Marie Poulin Delivering Happiness Tony Hsieh Zappos   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Brutal SEO Truths. [00:31] The SEO game never ends — you have to constantly update your content. [00:54] A long-term mindset is vitally important for success in SEO! [01:16] Content is king and the main tool for ranking higher. [01:32] SEO is not free, time, money, and other expenses. [01:50] Pay per click always converts better than SEO! [02:16] Tomorrow is unknown and there are constant fluctuations in the space. [02:48] Do not rely on SEO completely — go omnichannel for real success. [03:11] That’s it for today! [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Type of People Make the Best Marketers. [00:32] The qualities that are common to amazing marketers. [00:55] The centrality of a growth mindset for the role of a marketer. [01:19] The player-coach mentality; finding people who work hard and also educate. [01:38] Side-projects are your friend and can translate well into the main business! [02:04] The importance of creativity and how this plays out with customers. [02:55] Research, learning and analytics — beating out the competition from different sectors. [04:06] Developing a numbness to losing in order to have staying power in the marketing game.  [05:06] Finding persistent players who can accumulate marginal gains. [05:38] The value of coachable team members — taking feedback and involving a coach. [06:47] That’s it for today! [06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MarketerHire   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 2020 Way to Hire Marketers. [00:31] With so much going on this year, you need a good way to hire! [00:50] Test new people as contractors and then hire those working well. [01:28] The most common question we receive in our businesses. [01:57] Using the helpful services provided by MarketerHire by SupportShepherd! [02:49] Effective ways to use LinkedIn to find the best people. [03:24] Hire early and test quickly — actions speak louder than words. [03:55] Where the rubber meets the road; getting employees to do the work.  [04:52] That is it for today! [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MarketerHire SupportShepherd UpWork Basecamp   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.