Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
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Oct 24, 2021 • 8min

How to Grow Your YouTube Channel Like We Are #1897

Learn how to enhance your YouTube channel through effective strategies and personal anecdotes. Discover the significance of high-quality video content and the immediate marketing push within the first 24 hours of release. Explore how newsjacking and topical commentary can capture viewers' attention. Focus on niche content initially to align better with the algorithm and boost engagement. Tune in for valuable insights that can transform your channel's performance!
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Oct 23, 2021 • 6min

How to Scale Ad Spend on Facebook Without Losing Control #1896

Discover how to effectively scale your Facebook ad spending without losing control! Learn why gradual ramping is essential and how to improve your data inputs. Find out the benefits of duplicating successful campaigns and the risks of creative fatigue that can drain your ROI. Tune in for strategies that help you optimize costs while maximizing conversions!
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Oct 22, 2021 • 6min

When Should You Expand Your Marketing #1895

Discover the key to successful marketing expansion by thinking like an investor. The hosts share personal experiences about managing multiple projects and the importance of resource allocation. Learn when it's the right time to ramp up your marketing efforts and how to streamline your initiatives for optimal effectiveness. Get practical tips on balancing various marketing strategies to ensure you make informed decisions that drive growth!
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Oct 21, 2021 • 8min

5 Reasons You Should Dabble in Crypto Marketing #1894

Dive into the thrilling world of crypto marketing! Discover how the decentralized internet is changing the game and why community engagement will be key in the future. Learn how navigating new regulations can spark your creativity and why NFTs are set to revolutionize marketing strategies. Plus, explore the global nature of crypto marketing and why its rapid expansion could outpace the internet itself. Get ready to embrace this exciting frontier!
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Oct 20, 2021 • 7min

What Can Marketers Automate #1893

Discover the world of marketing automation and how it can transform your strategies. The hosts dive into tools like HubSpot and GetResponse that streamline email marketing, enhancing efficiency. They also discuss using Zapier to integrate various platforms, making workflow smoother. Automation is not just about saving time; it can significantly impact productivity and eliminate the need for large teams. Learn how to implement these solutions to optimize your marketing efforts and even automate aspects of SEO!
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Oct 19, 2021 • 6min

How to Systematize Your Marketing #1892

Discover the art of marketing systematization through an internal wiki for documenting processes. Learn the importance of having a process watcher to adapt as your team grows. Explore the benefits of creating a swipe file filled with ideas and processes from companies you admire. Tools like Loom and Notion can streamline your documentation efforts, making onboarding easier and enhancing operational efficiency. Embrace structure in marketing to elevate your team's performance!
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Oct 18, 2021 • 6min

Should You Rotate Through Clients or Aim For Long Term Relationships #1891

The discussion kicks off with an exploration of the pros and cons of rotating clients versus fostering long-term relationships. They highlight how businesses often rotate clients out of necessity initially. The conversation transitions to the substantial costs involved in acquiring new clients frequently. Emphasis is placed on the advantages of nurturing ongoing client relationships, which can lead to greater business stability and a clearer focus on long-term goals.
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Oct 17, 2021 • 6min

What Our Typical Monday’s Look Like #1890

Kick off the week with insights into effective Monday routines! One host embraces an open schedule to foster creativity, while the other prefers a day packed with strategy meetings. They discuss the importance of planning for the entire week and balancing work with personal obligations. Tune in for tips on how to transform your Mondays into a launchpad for productivity!
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Oct 16, 2021 • 6min

Why US Adults Find TV Ads to Be Trustworthy #1889

Discover why U.S. adults, particularly those over 50, trust TV ads more than other mediums. A recent survey reveals that familiar faces and established companies boost credibility in advertising. The discussion also touches on how current events, like the U.S. departure from Afghanistan, have impacted TV advertising schedules. Additionally, explore advertising opportunities on popular streaming platforms like Roku and Hulu. This insight could reshape your marketing strategy!
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Oct 15, 2021 • 5min

An Obscenely Simple Way to Boost Time On-Site 25 percent #1888

Discover a ridiculously simple method to enhance website engagement by boosting time on site with video and audio content. The hosts reveal that incorporating multimedia into blog posts can significantly increase the amount of time visitors spend on your site. Whether using your own creations or relevant videos from other creators, this strategy can be a game-changer for content engagement. Tune in for actionable insights that can elevate your digital marketing efforts!

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