Marketing School - Digital Marketing and Online Marketing Tips

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event. [00:27] A quick recap of our first event in 2 years! [01:01] An interesting fact about sources of income for the average millionaire. [01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success. [02:03] Using Reddit for product development and market research. [02:44] The importance of control and holding onto equity. [02:58] Some thoughts on A-B testing and updating video tags. [03:40] Travel hacks and how to get some freebies from great resorts!  [04:18] Reflecting on the importance of community after the pandemic. [05:22] That’s it for today! [05:24] Go to https://marketingschool.io/live to learn more about the event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Codie Sanchez  Contrarian Thinking  Greg Isenberg   Roll    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Personalization Work in 2022? [00:25] A quick definition of personalization in the marketing context. [00:58] The results are in: personalization does not boost conversions! [02:28] Tools for better marketing personalization; a few recommendations. [03:38] The important surface level testing that should go into personalization projects. [03:47] Go to https://marketingschool.io/live for more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Clearbit  MutinyHQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Business Have A Phone Number Listed? [00:27] Having a phone number listed on your site makes customers feel more comfortable. [01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation. [02:19] That’s it for today! [02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   CallRail Nextiva Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Economics of Buying Another Business Versus Building. [00:50] Why buying a business doesn’t always need to be expensive. [01:14] Why each approach has its merits and drawbacks. [01:21] Why you shouldn’t buy a turnaround. [03:25] How to make the economics work out by buying with debt. [03:57] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Epic Challenge   Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how to monetize your blog without losing your integrity. The hosts discuss the misconception that selling products is selling out. Instead, they argue that offering valuable solutions enhances your audience’s experience. Learn about their shift from reluctance to selling eBooks and info products, emphasizing the importance of aligning audience expectations with genuine content. Tune in for insights that challenge traditional views on blog monetization!

Discover seven innovative marketing tools that can elevate your strategy in 2022! Learn how Mutiny HQ personalizes websites, while Jarvis speeds up copywriting. Grain makes sharing Zoom footage a breeze, and Supermetrics organizes all your data. Podcasters will appreciate DeScript for streamlining their workflow. For automation needs, UiPath shines, and PredictLeads simplifies client discovery. Each tool offers unique solutions to optimize your marketing efforts!

Discover the balance between amazing content and effective SEO to boost not just traffic, but conversions. Learn how high-converting traffic works and the importance of utilizing unique data and compelling calls to action. Uncover strategies used by experts to turn casual visitors into paying customers, ensuring your content does more than just attract attention. Tune in for vital insights on growing your online presence and maximizing your marketing efforts!

Discover the power of motivating marketers through effective incentives! The discussion dives into how tangible rewards can drive better outcomes, following the mantra, "Show me the incentive, and I'll show you the outcome." Learn about keeping performance metrics straightforward and deciding who should receive incentives. The focus is on creating a system that uplifts top performers while maintaining clarity in expectations. Tune in for valuable insights on energizing your marketing team!

Discover the value of finding a clear marketing focus amidst countless channels. The hosts advocate for a 'spaghetti approach' where you experiment to see what sticks. With limited resources, it's crucial to concentrate on what's effective rather than spreading efforts too thin. This strategy helps ensure you maximize your impact before branching out. Tune in to learn how to refine your marketing strategy!

Struggling with SEO? Patience is crucial; many fail because they expect quick results. Limiting your strategy to one region or language can hinder your success. Every business is unique, meaning there’s no universal solution that will work. Embrace a long-term investment mindset and customize your approach for effective results!