Marketing School - Digital Marketing and Online Marketing Tips

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the art of building authentic communities with insights into using passionate community managers. Learn why genuinely caring about your members is crucial for fostering engagement. Explore strategies that emphasize individual connections and value-driven interactions, tailored for the NFT and marketing landscape. Tune in for tips on nurturing a thriving community, one person at a time!

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up   Kevin Rose Bored Ape Yacht Club   Leveling Up Heroes Whitelist   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The podcast dives into the state of high-priced online courses, questioning their viability amidst rising ad costs. It explores how shifting strategies are crucial for staying competitive. One speaker shares his experience using course traffic to launch a more profitable agency, revealing new pathways to revenue. The discussion highlights the potential of offering lower-cost courses as a lead generation tool for attracting premium clients. Overall, it paints a picture of an evolving landscape in digital education and marketing.

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bringing Remote Employees Together Matters. [00:29] How remote Neil’s business is and how he incorporates meetups. [00:54] Eric’s structures concerning remoteness and why he values in-person events. [02:21] Why people who know each other work better and the positive effects of this. [02:38] That’s it for today! [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project. [00:45] Eric’s brief definition of NFTs. [00:47] Eric’s role in the recent bidding over a digital version of the constitution. [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution. [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’. [02:59] The lessons Eric has learned from his NFT Project. [03:11] You need good community managers when doing this type of NFT project. [04:06] The role of the artist in an NFT project.  [05:05] A breakdown of how to start an NFT project.  [06:20] That’s it for today! [06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!   Links Mentioned in Today’s Episode:   Leveling Up Heroes: Friends & Family Whitelist VeeFriends World of Women Dribbble Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Key Questions To Ask To Get Better. [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you. [01:00] Why you should find out what you have a world-class talent for. [02:02] The benefit of uncovering what your weaknesses are. [02:20] Neil and Eric share what their teams rate as their biggest weaknesses. [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy. [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year. [04:15] Get feedback on where you seem to be experiencing the most joy and energy. [05:01] Why you should identify who’s better than you at the job you’re currently doing. [05:41] Ask yourself which of your current tasks may be better executed by someone else. [06:24] Why it’s so important to get feedback and take your ego out of the equation. [06:30] That’s it for today! [06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022. [00:25] Learn about the boom in voice search commerce as a multi-billion dollar market. [01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm. [01:46] Learn why SEO is becoming increasingly important across platforms. [02:50] That’s it for today! [03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why SEO Is An Unfair Advantage. [00:25] How SEO differs from paid advertising. [00:46] Why SEO is difficult to scale up and requires a lot of creativity. [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs. [02:06] How SEO forces you into long-term thinking. [03:23] The compounding effect of good SEO and why it gives you an unfair advantage. [04:07] That’s it for today! [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.