Marketing School - Digital Marketing and Online Marketing Tips

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat. [00:24] Why flat traffic doesn’t necessarily mean you’re not growing. [00:45] How to log into your Google Search console and compare traffic on your pages. [01:29] How to update and consolidate your content. [02:49] How these changes will help your traffic grow over time. [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:   Google Search Console Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how to dramatically enhance client retention by addressing common pitfalls. Most businesses wrongly accept a 30-40% churn rate; it's time to raise the bar. Learn about leveraging credit card updaters to keep clients engaged and the role of executive sponsors in fostering strong relationships. Uncover the insights from Net Promoter Scores that can pinpoint retention issues, and gain strategies for effective cross-selling and upselling. These tips will not only reduce churn but also boost your business growth.

Brett Malinowski shares his rapid rise in the digital space, gaining 122k YouTube subscribers in just 90 days. He reveals how he sold $1.7M in NFTs within 17 minutes and built a massive Twitter following. His journey highlights the importance of community over traditional influencer marketing in the NFT realm. With a focus on digital ownership, Brett discusses the launch of the Magic Mushroom Clubhouse and the NFT Academy, stressing the potential of NFTs to empower businesses and prepare them for the future of Web3.

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments [00:25] An overview of testing and how to run marketing experiments. [01:11] How Neil and Eric run marketing experiments. [01:48] Why testing different parts of your funnel is key. [02:03] Some of the tools you can use to run experiments. [02:19] How Eric and his team choose which ideas to test using the ICE model. [04:48] Why you should choose the experiments that are easy to implement. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show. [05:26] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   VWO Crazy Egg The Cold Start Problem: How to Start and Scale Network Effects Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how to give every text message a 30% boost in engagement! Personalization is the key—using recipients' names and thoughtful questions can make a world of difference. Explore the various contexts where this approach can be applied to enhance marketing communications. Tune in for this quick and impactful strategy to elevate your text message game!

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook? [00:25] Why Neil recommends that you test both. [01:01] The long-term benefits of automation. [02:30] That’s it for today! Don’t forget to rate, review and subscribe! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Manage Your Comments At Scale [00:53] Neil’s process and recommended tools for responding to comments on blogs. [01:20] How to respond to comments on social profiles. [01:31] How assistants can help with managing your comments on social profiles. [02:25] How Neil manages his comments at scale on his various channels. [03:50] The ROI on responding to comments. [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Akismet Comments Not Replied To Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Explore the rising importance of TikTok search ads and how they can effectively target user searches. With the app's massive growth, now is a prime time for marketers to invest. Discover the current affordability and low competition surrounding these ads. This unique opportunity in the evolving social media landscape could be key to reaching new audiences. Tune in for insights that could boost your marketing strategy!

Explore powerful alternatives to the tough realms of PPC and SEO. Discover the advantages of affiliate marketing and community engagement. Learn how to leverage social media and influencers for greater impact. The discussion includes practical tips on choosing the right platforms and utilizing live events to boost visibility. Plus, gain insights into building genuine customer relationships that create loyalty and drive revenue. Stand out in a crowded digital landscape with these innovative strategies!

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube. [01:07] Why Jake chose to focus his video essays on money, power, and crime. [02:11] Jake’s YouTube journey, and why his latest venture started with two channels. [04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth. [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:48] The nature of creative work and the amount of time Jake typically spends on a video. [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [09:02] How having his video shared on a prominent channel boosted Jake’s numbers. [10:16] An overview of Jake’s comprehensive research process. [11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel. [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:08] Jake’s economic model, his new Join button, and his long-term plan. [16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:21] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:20] Jake’s top business tool and book recommendations. [23:36] That’s it for today! Don’t forget to rate, review and subscribe! [23:36] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.