Marketing School - Digital Marketing and Online Marketing Tips

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How To Monetize A Podcast The Right Way. [00:26] The time and energy we have spent building the Marketing School podcast! [01:01] The usefulness and ease of finding advertising for a podcast. [01:38] Using a podcast as a way to sell your own products and services. [02:36] Why we do not recommend affiliate marketing from the start. [03:06] Looking at the example of HubSpot and the route they have taken. [03:46] That is it for today! [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Joe Rogan  Onnit  HubSpot The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the secrets behind crafting high converting sales letters! Learn how pivotal a captivating headline is in grabbing attention. Explore strategies to tackle common objections and understand customer hesitations. Delve into the vital role of customer development in shaping effective sales messaging. Get ready to apply these insights for better conversions!

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What All Top Marketers Have In Common. [00:27] Why experimentation is key to being a top marketer. [01:00] Being a lifelong learner and how it facilitates experimentation. [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends. [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:32] Text us at 310-349-3785 with your comments and feedback. [02:44] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The State of Demand Gen Podcast The Brand Marketing Podcast Marketing Brew Stacked Marketer The Wall Street Journal: CMO Today Text us at 310-349-3785 with your comments and feedback. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The discussion dives into Elon Musk's ambitious plans for Twitter, including transforming it into a versatile 'super app' and reducing reliance on advertising. There's talk of innovative monetization strategies, like the intriguing 'Elondrop,' designed to engage users through token airdrops. The potential for blockchain integration is also explored, promising a new digital economy on the platform. Expect a bold evolution in user engagement and platform capabilities as Musk's vision takes shape.

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months. [01:12] Get to know today’s guest Evan Keast, Founder at Doodles. [02:35] Learn about Evan’s entrepreneurial journey and past projects. [03:58] An overview of Doodles, how it functions, and what makes it unique. [06:58] Evan’s key tips for launching a successful NFT project. [08:21] Why Doodles is focused on making their NFTs affordable and accessible to millions of people. [11:29] How Doodles is reinvesting its funds into the future of Web3.  [12:21] The team at Doodles and how they are looking to expand and hire. [13:50] The community manager at Doodles and how they found him. [14:54] The importance of being interoperable with other Web3 products and having a community mindset when you build your brand as an NFT. [16:04] Why Evan is deeply invested in crypto.  [17:31] Evan’s favorite business tool. [17:40] How to find Evan online. [17:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [17:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Evan Keast on Twitter Evan Keast on Instagram Doodles Doodles NFT Noodles NFT Figma Dapper Labs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter? [00:30] An overview of the acquisition offer that Twitter has agreed to. [01:13] Why the amount of money you have determines whether you should invest in Twitter. [02:08] The changes that are expected to happen at Twitter. [02:35] The type of companies Neil and Eric invest in based on their positioning. [03:27] Why it’s appropriate for investment firms to invest in late-stage companies. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover six effective strategies to lower your cost per acquisition. Learn the power of offering free services and crafting compelling offers. Uncover the benefits of A/B testing and maintaining clear messaging. Find out how to analyze competitors' ads for insights and why testing diverse creatives is crucial. Finally, explore how to harness AI and various platforms to optimize your marketing efforts and maximize your budget.

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Imagine boosting your podcast to five million downloads per month! Strategies discussed include leveraging advertising on other podcasts and ramping up guest interviews for cross-promotion. Expanding topic range could lure in more listeners, while exploring podcast networks presents fresh opportunities. Don't overlook email advertising and optimizing your presence on Twitter and LinkedIn to engage existing audiences. The journey to growth is all about collaboration, creativity, and connection!

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro SEMrush Ahrefs Ubersuggest Elon Musk   Who      Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.