Marketing School - Digital Marketing and Online Marketing Tips

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice. [00:34] Why Eric prefers to experience share than give advice. [01:29] The risks of giving advice to someone. [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer. [03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data. [04:03] The expression ‘strong view loosely held’ and why it resonates with us. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: The Layoff Tidal Wave Has Started. [00:30] Why market downturns are so closely related to layoffs. [00:49] What Michael Burry has said about the near future! [01:20] A few stats from around the world right now about staff cuts. [01:47] What marketers should be thinking about during a recession. [02:47] Why these layoffs have been a long time coming for many companies. [03:06] Examples of the heavy inflation we have been seeing. [03:28] Making the most of the opportunities of a recession.  [04:00] That’s it for today! [04:01] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Michael Burry    The Big Short     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!  TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Why Neil and Eric Don't Blog Often. [00:27] How our blogging practice has evolved over the years. [00:58] Why content goes stale and stops ranking highly. [01:27] The spaces that are still worth exploring and exploiting right now. [02:45] Updating content, and integrating elements from other examples. [03:08] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels. [00:25] Differences between SEO on YouTube and Google! [00:53] Why auditing your channel is so important to your improvement. [01:21] The metrics to focus on and try to boost. [02:06] Noting the topics that are most successful. [02:41] The power of research; why diving deep into content performance can make all the difference. [03:36] That’s it! [03:40] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: If It's Too Good To Be True, It Probably Is. [00:27] The current bloodbath in crypto and what this exemplifies. [01:52] Returns are never guaranteed, so beware! [02:20] Understanding risk and return, and how to balance these. [03:09] Why listening to your gut is not such a bad idea. [03:41] Our own experiences of risky investments and learning the hard way. [03:57] That’s it for today! [04:00] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro BlockFi Celcius    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Why Neil Bought AnswerThePublic. [00:26] An introduction to AnswerThePublic and the service it provides. [00:48] Examples of who can use AnswerThePublic. [01:22] Neil's long term plan for this expensive purchase. [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate. [04:04] The lack of affordable and powerful SEO tools available for acquisition. [05:01] Where Neil might look in the future for new tools and companies. [06:10] That’s it for today! [06:24] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro AnswerThePublic Ubersuggest  Ahrefs    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Build Links. [00:24] A few reasons why links still matter in today's climate.  [00:49] Creating linkable assets; how this task has evolved over the years. [01:23] Releasing a tool as a means to build links. [01:45] Thinking about the best, and cheapest tools that you can offer. [02:06] Why a crypto tax calculator would be a great tool to offer night now! [03:01] The time it takes for the rewards for your tool. [03:10] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  AnswerThePublic CodeCanyon  Omni Calculator   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why SEO is Great During a Recession. [00:25] The continual long-term sales that SEO enables! [01:34] Why SEO extends beyond Google. [02:23] The links between great businesses and a grounding in SEO. [02:55] The long-term payoff of investing in SEO now! [02:59] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover essential free SEO tools perfect for beginners! Learn about Ubersuggest and Google Search Console to enhance your online presence. Explore video SEO tools like vidIQ and TubeBuddy for better visibility. Get tips on using Google Data Studio to track metrics effectively. Find out how AnswerThePublic can reveal trending questions. Plus, elevate your email collection strategies with tools like OptinMonster! Stay informed with insights from Google Trends and Backlinko's Exploding Topics to keep ahead in your marketing game!

Explore three innovative strategies to monetize your blog for sustainable income. Discover how promoting your own products can boost revenue, and learn about the power of retargeting your email list beyond just SEO. Uncover the potential of partnerships to enhance your blog's reach and engagement. These insights will help you create a steady cash flow while maximizing your blog's impact!