Marketing School - Digital Marketing and Online Marketing Tips

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Invest in Others or Yourself? [00:25] Neil gives an overview of his investments. [01:43] Learn what the number one performer in Neil’s portfolio has been. [02:01] An overview of the two levels involved when you invest in your own business. [03:41] Why investing in your education is a crucial component of investing in yourself. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:41] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs. [00:25] Why you need to optimize your creatives to lower your paid ad costs. [00:56] Discover how to make a no-brainer offer. [01:37] Upload your existing customer list to the platform that you're using for paid ads. [02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue. [02:34] Be sure to include upsells and downsells as part of your sales strategy. [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check https://www.marketingschool.io/jobs to see our job postings! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     $100M Offers: How to Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Grow Isn't Marketing. [00:25] Why the best way to grow is by having a great team. [01:20] Learn how to hire and become a better leader. [03:01] Why recruiting great people is what matters at the end of the day. [04:14] Check https://www.marketingschool.io/jobs to see our job postings! [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Who Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta. [02:01] Why you want your staff to be adaptable, especially when the economy is volatile. [02:26] How to address entitlement creep in your company. [03:14] Why hiring good people is the best way to grow your company. [04:43] How employees with a bad attitude affect their teammates. [05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement. [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post. [00:28] Learn about Eric’s post on whether you should try to measure everything in marketing. [01:08] Why this post performed much better on LinkedIn than on other platforms. [02:51] How asking questions of your audience helps you generate interest, conversation, and comments. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:46] Check https://www.marketingschool.io/jobs to access our free jobs board!  [05:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Eric’s LinkedIn Post: Should you try to measure everything in marketing? Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession. [00:29] Why generating income should be your main focus during a recession. [00:55] Why marketing tends to be cheaper during a recession. [01:19] The importance of focusing on profitability during an economic downturn. [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:58] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events). [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year. [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events. [01:38] Why conferences are expensive and how to get a high ROI. [02:10] How to make the most of an event where you are speaking. [02:35] Learn about the dinner that Eric will be putting together for Marketing School. [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms. [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!  [04:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   INBOUND 2022 Neil Patel at INBOUND 2022 Eric Siu at INBOUND 2022 Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Apple's Sly Move Into Ads. [00:40] How Apple’s changes to their tracking system impacted advertising on Facebook. [01:25] How Apple has guided the public narrative to suit their agenda. [02:00] How Apple fits into the advert ecosystem. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Measure Everything? [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’. [01:10] The metrics you should focus on when you’re measuring. [02:14] The concept of analysis paralysis. [03:19] Why large organizations can afford to conduct more measuring. [03:57] Check https://www.marketingschool.io/jobs to see our job postings!  [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Win at LinkedIn. [00:25] Two tips for winning at LinkedIn: firstly, post consistent content. [01:15] Secondly: encourage people to leave engaging comments on your posts. [02:14] Eric shares an example of how comments boosted impressions on one of his posts. [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach. [03:37] That’s it for today! Don’t forget to rate, review and subscribe! [03:39] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.