

People of Product
George Brooks
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Episodes
Mentioned books

Jul 25, 2022 • 59min
119: How to Finally Land a Job in UX (ft. Sarah Doody)
The job market in tech is volatile. But there are factors within your control to land the gig you’re looking for. In this episode, Sarah Doody - Founder & CEO of Career Strategy Lab - shares advice from years of talking with candidates, hiring managers, and UX teams. Hear what you can do to escape the all-too-common journey of 100 plus failed applications. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 11, 2022 • 33min
118: Letting Inspiration Take Hold
Inspiration is everywhere! In the workplace, it can be especially powerful when turned into action. With an abundance of things to latch onto, it’s helpful to know where the best inspiration comes from. In this episode, Dan & George share how to better tune into sources of inspiration and apply the strongest motivations in a meaningful way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 27, 2022 • 43min
117: The 12 Tools Our Tech Company Loves
From instant messaging to video conferencing tools, there are scores of new products for highly collaborative teams to sift through. But how do you pick the best for your needs? In this episode, we share the tools we use today at Crema and the potential challenges of using each. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 13, 2022 • 42min
116: An Inside Look at Innovation in Sports (ft. Jen Choi)
Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn’t stop at creating great fan experiences. They’re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions this future-setting incubator is dealing with today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 31, 2022 • 45min
115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.Martina's book "LOVED" is available at Target online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 16, 2022 • 49min
114: Resisting Virtual Isolation to Boost Velocity
Let’s face it. There’s a natural barrier to communication in remote work. When the luxury of proximity is gone, velocity and trust can dwindle. In this episode, Dan & George break down the different types of isolation, the consequences, and ways to overcome silos. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 2, 2022 • 38min
113: How to Acquire Top Tech Talent
Winning experienced candidates out of the small technical talent pool is TOUGH. Increased demand and salary inflation has made hiring a real challenge in the age of digital transformation. In this episode, we share how we've been successful in hiring the most highly sought-after roles on the job market (without a recruiter). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Apr 18, 2022 • 47min
112: Tech Empowering Team Agreements and Consensus (ft. Aaron Dignan)
We’ve all seen the increasing dissatisfaction in the workforce and the “great resignation” take its toll. Today teams have to be constantly assessing the collective “agreements” made about how work gets done or people will check out. Aaron Dignan - founder of The Ready and author of Brave New Work - is back on the show. In this episode, Aaron & George discuss how teams create consensus and clarity around their norms and policies and Murmur’s newest digital tool that is facilitating this sociocratic work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Apr 4, 2022 • 55min
111: Developers Thinking like Designers
Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member CK Hicks shares how developers provide perspective for both technical feasibility and innovative possibility. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Mar 21, 2022 • 37min
110: A Designer's Role in Early-Stage Innovation
Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us


