Running With Wolves

Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into. In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed. Here's what this episode covers: Why marketing is the vehicle that opens every door — not just the ones that lead to sales How to work backwards from your goal to build a marketing strategy that actually gets you there Why leaving room for magic is the most important thing you can do as AI takes over execution How to use AI as a tool without losing the humanity that makes your marketing powerful Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase. In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy. Here's what this episode covers: Why going viral and having a highly engaged audience doesn't automatically translate to sales The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed The two content pillars that replaced her ads and doubled her revenue Why most founders are marketing to the wrong buying trigger and how to find the right one Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales

What should I post today? What will make people buy? Why aren't people converting? These are questions most founders ask themselves constantly. But the answers already exist in your business — you just haven't learned how to extract them yet. In this episode of Running With Wolves, Savannah busts the biggest market research myths and walks through exactly how to use your market research and marketing and sales data together to build a strategy that creates consistent, predictable revenue — whether you're making 15K a month or 500K a month. In this episode: Why most founders are collecting marketing fun facts instead of actually using their data The four market research questions that will tell you more about your audience than most founders ever learn How to tell the difference between a visibility problem, an engagement problem, an objection problem and an urgency problem Real case studies from a skincare brand, a rave wear apparel company and a consulting business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. market research, content strategy, how to get more sales, why marketing isn't converting, buyer psychology, organic marketing 2026, sales strategy, how to convert followers

Most of the conversations that have shaped Savannah's business didn't happen online. They happened behind closed doors, in rooms that cost a lot of money to get into. In this episode of Running With Wolves, she breaks down what was actually being discussed in a mastermind of 30 seven to nine figure entrepreneurs — from the start/stop/double down exercise that almost every founder answered the same way, to the one word that defined every single woman's 2026. In this episode: Why almost every seven to nine figure founder said marketing was their number one priority The zone of genius principle that separates founders who scale from ones who stay stuck Why these founders stopped filtering their ambition through other people's comfort What "unhinged" actually means at the highest levels of business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. mastermind, seven figure business, entrepreneur mindset, zone of genius, business growth strategy, female founders, marketing priority, scale your business 2026

More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled. This episode breaks down exactly why, and what you can apply to your own marketing right now. Why attention does not equal intent — and what the Super Bowl proves about it How to diagnose whether you have a traffic problem or a messaging problem Why educating your audience without selling to them is costing you sales The exact two shifts that doubled this client's revenue with half the reach Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy

There's a great debate happening right now among founders and business owners at every level — is outbound lead generation better than inbound marketing? And the answer might surprise you. In this episode of Running With Wolves, Savannah breaks down both sides of the debate using real client stories, real conversion rates and real revenue numbers. Including a multi-seven figure brand whose entire sales strategy was built on chasing strangers — and why that's not actually a strategy. It's a positioning problem. Whether you're making six figures a year or nine figures a year, here's what this episode will change about the way you think about your marketing and your sales: • Why inbound marketing crushes outbound when it comes to conversion rates, friction and ROI • The difference between a 5% cold conversion rate and a 40-50% warm conversion rate — and what creates it • Why until you're making seven figures annually through organic marketing, doing more is not the answer Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. inbound vs outbound marketing, organic marketing strategy, sales conversion rate, how to get more clients, marketing psychology, scale without burnout, 2026 marketing strategy, leads without ads

You know those people who watch every single story, open every email, comment on everything — and never buy? They're not uninterested. They're unconvinced. And there's a difference. In this episode, Savannah breaks down the exact step by step hack she uses with every single client to identify who their hottest leads are, what's really holding them back from buying and how to create content so specific it makes waiting feel more expensive than purchasing. This works for every business model, every industry and every stage — from brands doing 15K a month all the way to 400K a month: • Why lurkers are your easiest sales waiting to happen • How to do a profile behavioral audit to find your hottest leads • The three types of psychological urgency and how to use each one to collapse indecision Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. lurkers to buyers, sales psychology, convert audience to customers, urgency marketing, identity marketing, instagram marketing strategy, 2026 marketing, how to get more sales

They weren't invisible. They had 40,000 followers, a podcast, email subscribers, influencer collabs and a full marketing team. And they were still stuck at the same revenue ceiling month after month. In this episode, Savannah breaks down a full client case study of an art publishing brand that went from $100-120K in monthly sales to $367,000 in December — without a bigger audience, without new products, without more content. Just two or three messaging changes that completely shifted how their audience bought. She walks through the exact four pillars that drove the results so you can take them and apply them to your own marketing right now: Why your current strategy has a revenue ceiling — and how to break it How market research told them exactly what their audience needed to hear to buy Why selling the transformation instead of the product changes everything Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, messaging strategy, revenue growth, art brand marketing, doubling sales, marketing psychology, 2026 business strategy, scaling without more content

Viral does not mean profitable — and if your sales aren't matching your engagement, your marketing is missing conversion psychology. In this episode, Savannah Jordan explains how to incorporate sales psychology tactics into your marketing so your audience doesn't just understand your offer — they feel compelled to act. You'll learn why people don't buy because you're popular, and how to build content that shifts belief, creates urgency, and turns followers into paying customers. Whether you sell products or services, Savannah walks you through the tactics that raise your income ceiling: • What sales psychology actually is (and what it is not) • How to create urgency that feels logical — not dramatic • How to make social proof tell a story that sells • Authority positioning that builds trust without bragging • Contrast + comparison: the decision-making shortcut • Selling identity so buying feels natural Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan https://www.instagram.com/itssavannahjordan Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast viral marketing, sales psychology tactics, conversion marketing, marketing that sells, business growth strategy, content strategy, customer decision making

Set Active made $1 million in one hour — and it wasn't luck. It was marketing built to convert, not just go viral. In this episode, Savannah breaks down the exact strategy behind Set Active's cult-like following and why their audience doesn't just engage… they purchase. You'll learn how founder-led visibility builds trust, how they humanize their brand through their team, and how relentless market research turns product drops into inevitable sales. Whether you sell products or services, this episode shows you how to build a marketing system that drives real revenue momentum: • How founder-led marketing compresses the buyer journey • How to turn community into consistent sales • Why market research makes your launches stronger • How to sell a clear solution instead of just a product • The difference between virality and conversion Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan (https://www.instagram.com/itssavannahjordan) Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast LINKS: How to do Market Research That Actually Works: https://youtu.be/OpiLJO2cdgo?si=4p-dMLutqQb1FT1r The FASTEST Way to Build Brand Trust in 2026: https://youtu.be/yi6UYJsoHx4?si=fPJBZ7oADnouhy1M $1MILLION IN AN HOUR??!: https://www.youtube.com/watch?v=Z1EpuzuQgF Set Active marketing, founder led marketing, ecommerce strategy, brand loyalty, cult brand strategy, product drop marketing, conversion marketing, 2026 marketing