The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jun 18, 2025 • 20min
How to Stay Visible in the AI Search Era
Discover how traditional SEO is becoming outdated as businesses must adapt to the AI-driven search landscape. Learn about zero click searches and the new emphasis on search visibility. The discussion covers how expertise, authoritativeness, and trustworthiness are crucial for success. Enjoy a humorous story about a cowboy hat that lightens the exploration of evolving digital marketing trends. Plus, gain actionable strategies to enhance online presence and engagement to thrive in this dynamic environment.
6 snips
Jun 12, 2025 • 20min
Local SEO Tactics for the AI-Powered Web
David Hunter, CEO of Local Falcon and founder of Epic Web Studios, shares his insights on the evolving landscape of local SEO in the age of AI. He discusses how AI changes search behaviors and the importance of conversational search queries. David highlights the impact of proximity on local rankings and the need for structured content to enhance visibility. He also addresses the unique challenges faced by multi-location businesses, emphasizing the necessity of a cohesive SEO strategy for maintaining brand consistency.
15 snips
Jun 11, 2025 • 12min
How AI is Rewriting the Customer Journey
Explore how AI is reshaping the buyer's journey as traditional models evolve. Discover the Marketing Hourglass framework and its relevance in adapting to AI-driven strategies. Learn how recommendation engines and self-service experiences are changing customer interactions. Rethink SEO by focusing on questions instead of keywords, while blending digital efficiency with emotional marketing. The journey is transforming—find out how to stay ahead and align with the new consumer behaviors for effective engagement.
Jun 5, 2025 • 25min
AI, Authenticity, and the Future of PR
Christine Perkett, a communications strategist and co-founder of The Nova Method, dives into the intersection of PR and AI. She discusses the importance of authenticity and trust in a technology-driven world, introducing her signature framework—Assimilate, Align, Activate. Christine explains how brands can leverage AI without sacrificing their human touch, tackle misinformation, and avoid PR pitfalls. Her insights on modern search and client understanding offer a fresh perspective on navigating today's digital communication landscape.
Jun 4, 2025 • 20min
Why It's Time to Retire the Idea of Retirement with Derek Coburn
In this engaging discussion, Derek Coburn, a seasoned financial advisor and bestselling author, challenges the conventional concept of retirement. He explores the historical roots of retirement and why many retirees feel the urge to return to work. Coburn advocates for living fully in the present and redefining success beyond age constraints. He shares insights on smarter financial planning, the benefits of longer work lives, and the significance of cherishing crucial family moments, urging listeners to rethink their approach to fulfillment and happiness.
37 snips
May 29, 2025 • 24min
How Leaders Should Really Use AI
Geoff Woods, an international bestselling author and founder of AI Leadership, dives deep into how leaders can effectively leverage AI in their decision-making processes. He introduces the CRIT framework, highlighting how context and role assignment enhance the use of AI as a thought partner. The conversation covers overcoming operational overwhelm, prioritizing impactful tasks, and the cultural shift AI brings to organizations. Geoff emphasizes that rather than replacing jobs, AI can empower teams to focus on higher-value work in a rapidly evolving business landscape.
May 28, 2025 • 22min
Why Balance Is a Lie for Entrepreneurs
Mike and Kass Lazerow, co-founders of Golf.com and Buddy Media, discuss the messy realities of entrepreneurship. They reveal why 'balance' is a myth, sharing hard-earned lessons from their journeys. Listeners will learn how to embrace uncertainty and adapt to challenges, with a focus on transparency and communication. They also share insights on pivoting during failures and redefining success, emphasizing legacy and measurable goals. Their experiences provide a raw yet inspiring look at thriving in a chaotic landscape.
8 snips
May 22, 2025 • 24min
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
Paul Chaney, a veteran digital marketer and B2B content strategist, dives into the crucial intersection of AI and marketing ethics. He discusses the risks of 'shadow AI' and highlights the importance of strategic planning over hasty technology adoption. Chaney emphasizes the need for transparent governance and policies to avoid bias and protect brand reputation. Additionally, he explores the concept of AI techno-stress impacting teams and underscores the significance of training to ensure responsible AI use in businesses.
9 snips
May 21, 2025 • 25min
The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay
Sara Nay introduces the revolutionary Anti-Agency Model, highlighting the shortcomings of traditional marketing agencies. She discusses how AI is transforming strategies, allowing businesses to bring marketing in-house for better alignment with their goals. The conversation emphasizes the importance of consistent marketing practices enhanced by AI tools. Nay outlines a hands-on workshop designed to equip professionals with strategic AI integration skills, aiming to empower both agencies and small businesses in this evolving landscape.
18 snips
May 15, 2025 • 21min
Why Tiny Experiments Might Be the Key to Sustainable Success
Anne-Laure Le Cunff, a neuroscientist and founder of Ness Labs, discusses her transformative journey from Google executive to innovator in mindful productivity. She emphasizes the drawbacks of rigid goal-setting, advocating for 'tiny experiments' that promote curiosity and creativity. Anne-Laure explores the psychological challenges of fear in experimentation and how AI can enhance the process. Listeners gain valuable insights into applying her PACT framework in marketing, making personal growth a dynamic and flexible journey.
