The Duct Tape Marketing Podcast

John Jantsch
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Jun 25, 2021 • 16min

Creating Content For Every Stage Of The Customer Journey

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part two of a three-part solo show series I'm on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.
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Jun 23, 2021 • 14min

How To Guide The Perfect Customer Journey

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part one of a three-part solo show series I'm doing. In part one, I'm talking about the customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.
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Jun 17, 2021 • 19min

Networking Reimagined With Plain Sight Founder James Chapman

In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you're looking for both online and in physical spaces.
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Jun 15, 2021 • 23min

Rethinking Innovation With A Simple 5-Step Framework

In this episode of the Duct Tape Marketing Podcast, I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes.
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Jun 3, 2021 • 23min

How To Build A Personal Brand On LinkedIn In 2021

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the cofounder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the "LinkedIn Expert" and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.
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Jun 1, 2021 • 29min

Building Your Story And Making Your Big Ideas Irresistible

In this episode of the Duct Tape Marketing Podcast, I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves. She's also the author of a new book called: Find Your Red Thread: Make Your Big Ideas Irresistible.
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May 28, 2021 • 26min

Using Gifts To Cut Through The Noise

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He's also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
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May 27, 2021 • 23min

Using Data To Optimize Your Health

In this episode of the Duct Tape Marketing Podcast, I interview Patrick Samy. Patrick is the CEO and Co-Founder of Span Health, a platform and coaching program for data-driven health.
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May 20, 2021 • 24min

An Easier Way To Monetize Your Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).
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May 14, 2021 • 25min

A Complete Strategy To Help Entrepreneurs Holistically Thrive

In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They're the co-founders of Half a Bubble Out, a marketing and business consulting firm. They're also the co-authors of a book called: Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy.

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