The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Dec 1, 2021 • 25min
How To Brand With Purpose
In this episode of the Duct Tape Marketing Podcast, I interview Ivan Estrada. Ivan is a business leader and real estate broker with extensive experience in the industries of real estate and finance. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate. He's also the author of Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career.
Nov 24, 2021 • 26min
Ramping Your Brand For Exponential Growth
In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He also hosts his podcast – Startup Confidential and routinely appears in trade magazines serving the CPG industry.
Nov 22, 2021 • 28min
How To Live Your Ideal Entrepreneurial Life
In this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman. Gino is the founder of EOS Worldwide, an organization that helps tens of thousands of businesses implement EOS – the entrepreneurial operating system with the aid of an international team of professionals and certified EOS implementers. He's also the author of the award-winning best-selling book – Traction: Get a Grip on Your Business which has sold now over a million copies. He has a new book we're talking about called The EOS Life: How to Live Your Ideal Entrepreneurial Life.
Nov 18, 2021 • 25min
Thriving In A World Of Constant Change
In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the "50 Leading Female Futurists" in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.
Nov 17, 2021 • 12min
Grow With Your Customers By Serving Their Ecosystem
In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a solo show series on where I'm covering one of my favorite topics: referrals. You can catch the first episode and second episode of the Referral Generation series here.
Nov 11, 2021 • 18min
3 Types Of Referral Offers Every Business Needs
In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.
Nov 10, 2021 • 25min
Cultivating The Lost Art Of Wonder In Your Life
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he's inspired thousands of change-makers, leaders, and creatives to unlock their best ideas through the pursuit of curiosity, innovation, and wonder. He's also the author of a new book launching Nov. 16, 2021 – Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity.
Nov 3, 2021 • 15min
7 Approaches To Help You Generate More Referrals
In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a solo show series on where I'm going to be covering one of my favorite topics: referrals. In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. Why is there such a gap? One of the main reasons is that they just aren't being asked to. In this series, I'm presenting what I'm calling the seven grades of referral fuel. I'm unpacking the first of seven specific tactics or approaches that are sure to help you generate more referrals for your business.
Oct 28, 2021 • 22min
How Small Business Owners And Entrepreneurs Can Succeed
In this episode of the Duct Tape Marketing Podcast, I interview Barry McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He's also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed.
Oct 27, 2021 • 24min
How To Create Remarkable Experiences For Your Customers
In this episode of the Duct Tape Marketing Podcast, I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald's, Discover, and Humana. He's also the author of – The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share.
