The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
May 25, 2022 • 25min
Transforming Marketing With Artificial Intelligence
In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot's first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He's also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. More About Paul Roetzer: Marketing AI Institute Connect on LinkedIn Connect on Twitter Take The Marketing Assessment: Marketingassessment.co This episode is sponsored by Drip and the Hubspot Podcast Network.
May 19, 2022 • 20min
How To Build Great Leadership Teams
In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army's 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for 13 years. In 2009, he co-founded a new firm, Relationship Impact, a consulting firm focused on working with CEOs to unleash the potential of their leadership teams. He has a new book called — Building Great Leadership Teams: A Practical Approach to Unleashing the Full Potential of your Teams. More About Jack McGuinness: Relationship Impact More about his book — Building Great Leadership Teams Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by BELAY.
May 18, 2022 • 22min
Why Great Leadership Starts With Open Hearted Conversations
In this episode of the Duct Tape Marketing Podcast, I interview Edward Sullivan. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. His clients include executives from Google, Salesforce, Slack, and dozens of other fast-growth companies. He holds an MBA from Wharton and an MPA from the Harvard Kennedy School. Edward is CEO & President of the renowned executive coaching consultancy Velocity. He also has a new book launching on June 21, 2022, called — Leading With Heart: 5 Conversations That Unlock Creativity, Purpose, and Results.Links to resources: Leadingwithheartbook.com Take the Marketing Assessment: Marketingassessment.co
May 12, 2022 • 26min
Using Personalization Data To Reshape Your Customer Experience
In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing. Links to Resources: RightMessage Createandsell.co — Sign up for weekly, in-depth email marketing advice for creators
May 11, 2022 • 21min
Why Call Tracking Metrics Matter To Your Marketing Efforts
In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. Links to Resources: Learn more about CallTrackingMetrics
May 5, 2022 • 22min
The Role Operations Plays In Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast. Resources Mentioned: The Spark Lab Assessment
May 4, 2022 • 22min
Understanding The Role Of The Chief Behind The Chief
In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World's Leading Network for Seconds in Command. He's the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. He's also the author of 5 books, a top-rated international speaker, and has spoken on all 7 continents. More About Cameron Herold: The COO Alliance The Second in Command Podcast Take The Marketing Assessment: www.marketingassessment.co
Apr 28, 2022 • 19min
3 Steps For Creating The Perfect Recruitment Strategy
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm covering a topic that is very high on a lot of business owners' minds and that's the idea of recruitment and retention of your internal customers — your employees. Links to resources: Marketing Assessment
Apr 27, 2022 • 26min
Fueling Your Growth With Facebook Groups And Communities
In this episode of the Duct Tape Marketing Podcast, I interview John Cantarella. John is the VP of Community & Impact Partnerships at Facebook. Prior to joining Facebook, he was the president of Digital, News, Business, and Sports Properties at Time Inc. where he oversaw TIME.com, CNNMoney.com, Fortune.com, SI.com, and Golf.com. John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com's first digital paid product and the acquisition of About.com.
Apr 21, 2022 • 22min
Local Marketing Strategies For Your Small Business
In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.
