The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
8 snips
Aug 31, 2023 • 23min
The Art Of Modern Leadership
Kirstin Ferguson, Australia's most prominent leadership expert, discusses the concept of modern leadership, the significance of self-awareness, and challenges of remote work in an engaging and informative podcast.
8 snips
Aug 30, 2023 • 23min
Fractional CMOs As Strategy Architects
Angelo Ponzi, a marketing and branding strategist, discusses the benefits of hiring a fractional CMO and the challenges of scaling the model. He emphasizes the importance of networking, marketing, and maintaining a strong online presence while sharing hard lessons learned. Ponzi also highlights the significance of scoping out consulting projects and using data-driven strategies to avoid common mistakes.
Aug 24, 2023 • 24min
How To Get Back Your Entrepreneurial Freedom
Dr. Sabrina Starling discusses the concept of taking a four-week vacation as an entrepreneur and the importance of having systems and a team in place. The chapter explores the cultural expectation of working long hours and the effects it has on business owners. Discussions on achieving entrepreneurial freedom through the four-week vacation and the importance of empowering the team and building a strong leadership. Learn how to design a profitable business and take back your life.
20 snips
Aug 23, 2023 • 29min
The Impact of Community
Entrepreneur Lloyed Lobo discusses the impact of community on their life, the importance of authenticity, and traits for building a thriving community. They highlight the evolution of a conference into a virtual summit, building an online presence, and personal stories.
Aug 18, 2023 • 23min
The Power Of Mattering
In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post. Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. More About Jennifer Wallace: Jennifer's website Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co
Aug 17, 2023 • 23min
How Fractional CMOs Are Reshaping Business Strategy
In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co
Aug 10, 2023 • 24min
Wealth and Ownership Amid A Shifting Global Financial Order
In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a "recovering" investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author. Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. More About Carol Roth: Get your copy of: You Will Own Nothing: Your War with a New Financial World Order Follow Carol on Twitter Connect with Carol Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co
Aug 9, 2023 • 21min
The Five Core Energies For Success
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do. More About Dr. Hitendra Wadhwa: Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success Dr. Hitendra's website. Mentora Institute Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co
Aug 3, 2023 • 26min
Revolutionizing Design with AI: Exploring the World of Generative Design
In this podcast, Russ Perry, founder and CEO of Design Pickle, discusses generative design and its relation to AI. They explore the impact of AI on the design industry, the limitations and challenges of AI-generated images in design, and navigating company growth while leveraging AI technology.
Aug 2, 2023 • 23min
Maximizing Your Marketing Impact With Fractional CMOs
In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co
