Book Is the Hook
Eric Koester
Most people think a book is the finish line.
Modern authors know it’s the starting point. Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms. Each episode explores one core question: How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
Turning a book into clients, speaking, and paid opportunities
Using writing as a low-risk, high-upside career bet
Building a platform while the book is still being written
Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Modern authors know it’s the starting point. Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms. Each episode explores one core question: How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
Turning a book into clients, speaking, and paid opportunities
Using writing as a low-risk, high-upside career bet
Building a platform while the book is still being written
Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Mentioned books
Sep 4, 2018 • 39min
How to Get Others to Bet on You
How can we convince people to bet on us? It happens all the time -- getting hired, landing an investment in our startup and even people the people who we convince to date or eventually marry us! For President Obama's first Chief Technology Officer, Aneesh Chopra, he'd assumed politics was his path and ran for Lt. Governor of Virginia... but he lost. Hoping to break into startups, he soon realized he'd need to raise big bucks to attack the huge problems he saw in the health care sector. So what could a lifetime policy wonk and government bureaucrat do to get cofounders, VCs and employees to bet on him? Eric talks with Aneesh about his time in the White House -- including being coined "The Indian George Clooney" by John Stewart on the Daily Show -- and how sometimes what we create is often just as important as what we've done to get others to bet on us. Eric shows how making a bet on ourselves can help us learn where to go, and offer powerful evidence to others we hope to influence.
Aug 24, 2018 • 4min
TRAILER: The Eric Koester Creator Institute
New episodes every Tuesday.
Aug 24, 2018 • 4min
TRAILER: The Eric Koester Creator Institute's Library Mini-Episodes
New "library" episodes every Thursday (these are short,
