Built HOW
Win Make Give Podcast Network
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Episodes
Mentioned books
Jul 17, 2025 • 31min
Emily Marchese - Lessons from Perseverance
Lucas Sherraden hosts Emily Marchese on the Built How Podcast to explore her real estate journey from starting as an assistant to leading a successful team at the Jersey Shore. Emily shares her evolution from buyer-heavy strategies to focusing on listings, aided by hiring a coach and building a database. She discusses the challenges of leadership, recruiting, and financial stability for new agents. Emily emphasizes the importance of understanding construction materials and costs to succeed in the industry. Tune in for insights on resilience, team building, and achieving real estate success. Connect with Emily at https://www.marcheseteam.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 15, 2025 • 29min
Lisa Archer - Authentic Connections: The Heart of Real Estate Success
In this episode of the Built How Podcast, host Lucas Sherraden interviews Lisa Archer, a successful real estate agent from Charlotte, North Carolina. Lisa shares her two-decade journey in the real estate industry, beginning with her transition from banking to real estate, overcoming challenges during the 2008 financial crisis, and expanding her team across multiple states. Discover her insights on the power of social media, the importance of human connections, and strategies for growth despite market shifts, including leveraging open houses and nurturing a robust database. Connect with Lisa at https://www.livelovehomes.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 10, 2025 • 32min
Matt Perry - Building a Resilient Real Estate Team Through Genuine Leadership
Join host Lucas Sherraden on the Built How Podcast as he speaks with Matt Perry of The Perry Group in Raleigh-Durham, North Carolina. Dive into Matt's journey from teaching to real estate, his team's success serving 2,800 families, and his strategies for team building in a values-driven business. Matt shares insights on thriving in challenging markets, balancing personal and business goals, and the importance of persistence and genuine connections. Discover how a robust team supported him through health challenges and how focusing on core values contributes to lasting success. Connect with Matt at https://www.mattperryrealty.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 8, 2025 • 32min
Josh Anderson - The Power of Consistency
Lucas Sherraden hosts Josh Anderson on The Built How Podcast, exploring his real estate journey from starting with just $5,000 to leading a successful team in Nashville. Josh shares insights on building a team, the importance of doing foundational work, and leveraging the showing agent model. He highlights the significance of consistency, integrity, and specializing in your field to excel, even during challenging market conditions. Discover how Anderson's innovative internship program and strategic networking drive continued success and agent-to-agent referrals in the evolving real estate industry. Connect with Josh at https://www.joshandersonrealestate.com/index.php ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 3, 2025 • 29min
Nicole McAlister - Crafting a Culture of Authentic Community Engagement
Nicole McAlister joins host Lucas Sherraden to unpack her journey as a top real estate agent in Charlotte, North Carolina. Early challenges pushed Nicole to rapidly innovate, embracing open houses and eventually building a successful team. She discusses the importance of hiring strategically, establishing effective systems, and fostering community initiatives. With a focus on gifting and community impact, Nicole reveals how these strategies have yielded significant returns. Insightful takeaways include the power of long-term vision, overcoming decision fatigue, and the vital role of generosity in business growth. Connect eith Nicole at https://www.mypremierproperty.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 1, 2025 • 32min
Chuck Johnson - Leading with Heart: Building a Culture of Service in Real Estate
Lucas Sherraden hosts Chuck Johnson on the Built How Podcast, exploring Chuck's journey from real estate appraiser to leading a top real estate team in Asheville, North Carolina. They discuss Chuck's transition from appraisals to real estate sales, the power of prioritizing service over profit, and the importance of cultivating a strong team culture. Chuck shares insights on hiring strategies, the impact of effective training, and his experience in community rebuilding efforts after natural disasters, underscoring the significance of leadership, resilience, and community support in building a successful real estate business. Connect with Chuck at https://www.jpgsells.com/index ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jun 26, 2025 • 30min
Rebecca Cullen - Leadership Evolution and Recalibration
Discover how Rebecca Cullen built a successful real estate career in the Charlotte Metroplex area by learning from established models and creating a resilient business structure. Host Lucas Sherraden explores her journey from investor to team leader, the challenges of managing a rapidly growing team, and the decision to reset her business for alignment with her core values. Rebecca shares insights on hiring better talent, embracing foundational strength, and fostering a culture of productivity, making this episode a valuable listen for anyone in real estate looking to scale effectively. Connect with Rebecca at https://www.beanopenerofdoors.com/ --------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jun 24, 2025 • 31min
Megan Jumago-Simpson - Building a Referral-Based Business
Lucas Sherraden hosts top real estate agent Megan Jumago-Simpson from Portland, Oregon, on the Built How podcast. Megan shares insights on building a successful referral-based real estate business, the impact of being a second-generation realtor, and fostering community connections. She discusses her journey from working with her father to leading her own team and emphasizes the importance of authenticity, curiosity, and community involvement in cultivating client relationships. Megan also touches on embracing growth, learning from others, and staying aligned with personal values in business. Connedt with Megan at https://meganjumagosimpson.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jun 17, 2025 • 33min
Dave Nations - Crafting a Visionary Team
Lucas Sherraden hosts Dave Nations on the Built How podcast to explore the journey of building a successful real estate business. From his early days flipping houses and struggling in a slow market, Dave shares insights on team building, the pivotal role of leveraging administrative support, and innovative strategies for growth. With over 200 units sold annually, Dave discusses the importance of a learning-based mindset, mentorship, and adapting to industry changes. Tune in for a conversation on scaling a business, sustaining long-term hires, and maintaining an abundance mindset in a rapidly evolving real estate landscape. Connect with Dave at https://www.nations-network.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jun 12, 2025 • 20min
REPLAY - Narrow the Loyalty Gap with Chris Stuart
Join Debbie DeGrote and Chris Stuart as they dive into bridging the real estate loyalty gap on today's Built How podcast. Chris, the president of PLACE, discusses his book "Real Estate Influence" and shares insights from his extensive career in both technology and real estate. Discover how agents can enhance their database and referral business by focusing on genuine consumer connections rather than mere transactional exchanges. Learn the importance of delivering valuable content and maintaining quality client relationships to increase long-term loyalty and success in the competitive real estate industry. ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
