

Built HOW
Win Make Give Podcast Network
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Episodes
Mentioned books

Oct 3, 2024 • 24min
Gabe Alarid - Focusing on Consistency and Accountability in Real Estate Success
Lucas Sherraden interviews Gabe Alarid of Albuquerque, New Mexico, in this episode of the Built HOW podcast. Gabe discusses his career journey from working with McDonald's to real estate, the importance of focus and accountability, and his experiences with leading a real estate team. He emphasizes listening, asking powerful questions, and fostering authentic relationships. Gabe shares his insights on personal growth, leadership, and why consistency is crucial for success. Join them as they explore the lessons Gabe has learned and the challenges he's tackling in the ever-evolving real estate landscape. Connect with Gabe at https://www.bktalbuquerque.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 1, 2024 • 22min
Tyson Bradley - Building a Real Estate Business with Heart and Hustle
On this episode of the Built HOW podcast, Tyson Bradley joins Lucas Sherraden to share his journey from a technology consultant to a thriving real estate professional. Tyson discusses how he navigated the 2008 financial crisis, rebuilt his business, and partnered with his wife to build something special in the real estate industry. Learn about the importance of focusing on community impact, the value of mentorship, and the benefits of aligning with a supportive network like PLACE. Tyson also emphasizes the importance of learning, implementing systems, and doing the hard work to achieve success. Connect with Tyson at https://www.communitypartnergroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 26, 2024 • 23min
Greg Carlson - Consistency and Persistence
On this episode of the Built HOW podcast, Lucas Sherraden talks with Greg Carlson, a thriving agent from Austin, Texas. Greg shares his journey through real estate and military leadership to his evolution from making 35,000 cold calls in his first year to building a successful team. Greg's powerful anecdotes reveal his unyielding persistence, strategic networking, and commitment to personal development. Discover how Greg's experiences and mindset shaped his business and leadership approach while unveiling his visions for future expansion. Connect with Greag at https://www.carlsongroupatx.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 24, 2024 • 25min
Georgee Kluck - The Power of a Practice-Driven Listing Presentation
On this episode of the Built HOW podcast, Lucas Sherraden hosts Georgee Kluck, a seasoned real estate professional from Miami, Florida, to discuss her 35-year journey in real estate. Georgee shares insights on transitioning from a salesperson to a business leader and how personal challenges, like surviving breast cancer and losing a son, shaped her approach. They also explore pivotal moments, such as joining Keller Williams and finding renewed purpose with PLACE Inc. Listen to Georgee's lessons on perseverance, personal growth, and her commitment to helping others achieve their best lives. Connect with Georgee at https://www.thebestmiamihomes.com/ ---------- Visit www.builthow.com to sign up for our next lived or virtual event. Part of the Win Make Give Podcast Network

Sep 19, 2024 • 26min
Erica Timko - The Role of Education in Shaping a Successful Real Estate Career
Join Lucas Sherraden as he sits down with Erika Timko from St. Louis, Missouri. Erika discusses her journey from a high school guidance counselor to a successful real estate professional handling 70-80 transactions a year. She shares valuable insights on transitioning into real estate, building a team, and the lessons learned about leadership and productivity. Erika also reveals how partnering with Place has enhanced her business through better training, systems, and coaching. Discover how she plans to tackle the evolving 2024 market and boost agent productivity. Connect with Erica at https://www.trg-homes.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 17, 2024 • 27min
Rustan Tongg - Building a $150M Real Estate Empire
In this episode of the Built HOW Podcast, Lucas Sherraden interviews Rustan Tongg from Honolulu, discussing Rustan's vibrant journey in real estate, from aspiring preacher to leading a 17-member team at Keller Williams. Rustan shares insights into his rapid success, the challenges of unwinding a brokerage, and the crucial phases of business growth: selling, hiring, and leading. He delves into the importance of self-leadership, maintaining a forward-thinking mindset, and finding market opportunities. This episode is rich with strategic wisdom and personal reflections on navigating the real estate landscape. Connect with Rustan at https://www.realestateforsaleonhawaii.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 12, 2024 • 25min
Wes Postlethwaite - Secrets to Mega Agent Success
In this episode of the Bilt HOW Podcast, host Lucas Sherraden talks with Wes Postlethsaite, an accomplished real estate agent from Nashville, Tennessee. Wes shares his journey from a dual career in retail management to becoming a full-time real estate professional. Wes discusses the strategies and systems that propelled his business, emphasizing the importance of focusing on listings, leveraging coaching programs like BOLD, and building a robust foundational system for consistent success. Wes outlines the practical steps he took to build his thriving real estate team, including the critical role of habits and documenting systems. He also highlights the importance of mindset, relationships, and the need for continuous learning and adapting. Among the valuable insights, Wes emphasizes that real estate success hinges on habitual, daily activities and the power of good coaching to navigate challenges. This episode is a treasure trove for aspiring real estate professionals aiming to scale their business and foster strong team dynamics. Connect with Wes at https://www.bktnashville.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 10, 2024 • 27min
Liz Johnson - From Diverse Careers to Real Estate Excellence
In this episode of the Built HOW Podcast, Lucas Sherraden is joined by top agent Liz Johnson from Bonney Lake, Washington. Liz shares her unique journey from a sheriff to a successful real estate agent, detailing how she built her team, overcame challenges, and strategically navigated the 2008 market crash. Dive into her insights on human behavior, the importance of community expertise, and how partnering with PLACE has shaped her business. With humor and heart, Liz also discusses her future goals and the importance of effective leadership. Connect with Liz at https://www.lizkeepsitreal.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 5, 2024 • 30min
Jason Munoz - Achieving Breakthroughs: Overcoming Team Growth Ceilings
In this episode of the Built HOW Podcast, host Lucas Sherraden sits down with Jason Munoz, a prominent real estate team leader from Lacey, Washington. From humble beginnings in retail phone sales to leading a top-performing real estate team, Jason shares his journey of perseverance, strategic adjustments, and the crucial role of mentorship in his success. Jason discusses the challenges of his early real estate career, marked by financial struggles and the struggle to establish himself in a new industry. He emphasizes the importance of mentorship, explaining how guidance from more experienced professionals catalyzed his growth. Jason also discusses the evolution of his team, the necessity of robust systems and models, and the lessons learned. Connect with Jason at https://www.munozhomegroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 3, 2024 • 31min
Deldi Ortegon - Mastering Real Estate with Faith and Focus
Lucas Sherraden hosts Deldi Ortegon from McAllen, Texas, on this episode of the Built HOW Podcast. With over 30 years in real estate, Deldi shares her journey from rookie of the year to building a thriving team in multiple locations. She delves into overcoming personal and financial hardships, leveraging technology, and staying true to her faith and values. Deldi highlights the importance of mentorship, consistency, and aligning with partners who share your mission. Her story is a testament to resilience and the power of purpose-driven work. Connect with Deldi at https://www.sellingsouthtexas.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network


