

EMJ GOLD: Pharma news, views and analysis
EMJ
Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Episodes
Mentioned books

Dec 27, 2018 • 11min
Pharma's War for Talent
This week, Sen is joined by our internal recruiter Joe, who shares his insights on the industry's current war for talent and the disruption it is set to face!

Dec 18, 2018 • 11min
Innovations
This week, tune in to hear what being truly 'innovative' means to our EMG hosts, Sen and Spencer, and why it is so important for any industry to flourish.

Dec 11, 2018 • 17min
Content is King
Spencer Joins Sen this week to discuss content marketing and all things social media! Join our hosts, as they speculate on the role of different social platforms and ways to produce useful and relevant content for your target audience. Hosts Spencer: @SJGore Sen: @SenBoyaci

Dec 4, 2018 • 7min
Pharma's Year in Review
This week, Sen is joined by a new guest, Louise! Together, they go over the pharma industry's 2018, including: the $62bn Shire/Takeda deal, CAR-T therapy approvals, Amazon entering the realm of pharma, the war for talent, and much more. Hosts Sen @SenBoyaci Louise @EMG_GOLD Check out the Pharma's Year in Review: 2018 Infographic: www.emg-gold.com/infographic

Nov 27, 2018 • 8min
Insights from the FT Global Pharma & Biotech Conference
Sen provides us with key insights from the Financial Times Global Pharmaceutical and Biotechnology Conference 2018. Tune in to hear about notable speaker sessions, the main takeaways, and some advice for getting the most out of events like these! Subscribe to GOLD magazine here: www.emg-gold.com Hosts Spencer @SJGore Sen @SenBoyaci

Nov 20, 2018 • 5min
It's Almost Here... GOLD Sneak Peek
GOLD III is on its way! In this episode, Spencer asks Sen about the upcoming and last issue of GOLD for 2018! This will include thoughts on the eyeforpharma Marketing and Customer Innovation and Patient Summit 2018, held in London last month. Sen also gives us a sneak-peek into the content that we can expect from this non-traditional and challenging issue. Grab a copy on November 29th at www.emg-gold.com and don't forget to subscribe to ensure you don't miss out on future issues! Hosts Spencer @SJGore Sen @SenBoyaci

Nov 14, 2018 • 17min
A Better Version of You - Self Growth & Development
Interested in becoming a better you through personal development? This week, Spencer & Sen speak on the importance of personal development and getting those 10,000 hours in! Tune in to hear about lessons learned from successes and failures, BHAGS (Big Hairy Audacious Goals), book recommendations, and most importantly, how to structure your goals and incorporate them into your lives both inside and outside of work! Make sure to develop yourself by signing up to GOLD magazine: www.emg-gold.com/ Hosts Spencer @SJGore Sen @SenBoyaci

Nov 13, 2018 • 11min
Maximise the Return From Your Symposium
Sen joins Spencer this week to debrief on his latest blog post 'Maximising the Return from Your Symposium'. He talks us through his extensive experience with symposiums and the critical steps that medical affairs and marketing teams can take to ensure success. This encompasses topics such as benchmarking your net promoter score, repurposing content, the value of eblasts, avoiding common mistakes, and nailing those little things which have a huge impact! Interested in running a campaign like this? Visit European Medical Media Website and get in touch via: www.europeanmedical-media.com/ Online blog: www.europeanmedical-group.com/omnipresen…symposium/ Hosts Spencer @SJGore Sen @SenBoyaci

Nov 13, 2018 • 8min
Calling All Pharmaceutical Executives! GOLD is Here
Issue II of GOLD magazine is out! Listen in to this week's episode to hear why GOLD is non-traditional and different. Covering the Cannes Lions' health track, find out what Spencer made of the world-renowned event as a Cannes first-timer and what you can expect to find inside the latest issue! Don't forget to subscribe on our website to receive all of that great stuff into your inbox, free of charge: www.emg-gold.com Hosts Spencer @SJGore Sen @SenBoyaci

Nov 13, 2018 • 9min
What Are Your Core Values? - EMG
This week, Spencer and Sen talk core values. Explaining how they are aligned with work, what they mean for EMG as a company. Key topics cover examples of inspiring pro-activity, admirable organisations, and finding your value fit in the world of work. Find us at europeanmedical-group.com & emg-gold.com Hosts Spencer @SJGore Sen @SenBoyaci


