EMJ GOLD: Pharma news, views and analysis
EMJ
Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Episodes
Mentioned books
Feb 18, 2020 • 25min
Talking to Claudia Adreani
Sen is joined by a special guest on this week's podcast: Claudia Adreani, Business Head of Customer Excellence at Boehringer Ingelheim. Amongst a plethora of topics, they discuss the evolving world of marketing in pharma and Claudia's gymnastics pedigree!
Feb 11, 2020 • 11min
Talking efp Barcelona 2020 with Paul Simms
Spencer is joined by eyeforpharma Chairman Paul Simms to discuss the upcoming eyeforpharma Barcelona 2020 event, as well as the importance of pharma finding and communicating their purpose to the public.
Feb 4, 2020 • 5min
Pharma's Month in Review - February 2020
The new year has seen the pharma industry's involvement in a number of issues of global significance. And this week, Sen takes us through initiatives pharma companies have begun in January to combat the coronavirus outbreak and climate change.
Jan 28, 2020 • 23min
Talking to the Social Media Specialists... Social Tree Global
Sen chats to James, co-founder of social media consultancy, Social Tree Global. They discuss the SMIP event he hosted in November and explore why pharma should overcome their social media fears to create meaningful relationships with HCPs and patients.
Jan 21, 2020 • 8min
Cloudy with a Chance of AI
Isabel is joined again by Michaila to discuss her recent GOLD article, 'Marketing Forecast: Cloudy with a Chance of AI', which looks at the potential of AI to help pharma marketers streamline budgets and target with better accuracy...
Jan 14, 2020 • 13min
Talking to Kris Sterkens
Spencer is joined by Kris Sterkens, Company Group Chairman (Europe, Middle East and Africa) of Janssen and they discuss a range of topics including the evolving sales landscape, learning from tech start-ups and patient-centric drug development.
Jan 7, 2020 • 5min
2020 Forecast
Sen casts some predictions for the coming year, looking at how the industry may respond to the rise of medicinal cannabis, as well as patient demand for easier access to clinical trials.
Dec 31, 2019 • 7min
2019 in Review
Sen reflects on the year 2019 and all the exciting news, challenges and trends that have been taking place in the pharmaceutical industry.
Dec 24, 2019 • 6min
Agility to Stay Relevant
Sen and Isabel discuss how the pharmaceutical industry can refresh their traditional sales and marketing models, plus reveal how storytelling can be the key to engaging colleagues with radical change.
Dec 17, 2019 • 27min
Talking to Nigel Guest
We chat to CEO of Trifolium Consulting and GP of over 30 years, Nigel Guest. He shares his passion for developing medical devices, reflects on the evolution of the NHS and considers the changing role of the GP in an increasingly digital world.
