EMJ GOLD: Pharma news, views and analysis
EMJ
Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
Episodes
Mentioned books
Jun 23, 2020 • 15min
Talking to Dr Gino Martini
This week, we talk to Dr Gino Martini, Chief Scientist, Royal Pharmaceutical Society, about the rapid data generation of COVID-19, the value of digital for HCPs, and why he thinks there will be much to reflect on after the pandemic has passed.
Jun 16, 2020 • 18min
Talking to Olli Rundgren
We spoke with Olli Rundgren, CEO, Psyon Games, about the power of games and how they can positively impact health and behaviour. Olli discusses the formation of habits, the opportunity for education and data collection, and Psyon Games' WHO endorsed game 'Antidote'.
Jun 9, 2020 • 33min
Talking to Sarah Rickwood
This week, we interview Sarah Rickwood, Vice President of Thought Leadership and Marketing, IQVIA, about the key trends and challenges that have shaped the past decade in pharma. We discuss RWE, multi-channel marketing, and the future of drug launch post-COVID-19.
Jun 2, 2020 • 5min
Pharma's Month in Review - June 2020
This week, we look back at the past month in pharma, and in celebration of our new infographic 'Pharma's Mission to Combat Coronavirus', we examine key treatment developments, vaccine news, and donations made by the industry.
May 26, 2020 • 39min
Talking to Grant Cardone
This week, we are joined by Grant Cardone, renowned sales expert, motivational speaker, author, and property tycoon. Grant shares his approach to maintaining a positive mindset, considers the future of entrepreneurship, and offers advice on how to advance your business in a crisis.
May 19, 2020 • 19min
Talking to Ogilvy Health UK
This week, we speak to social media experts, Chloe Partikas and Rick Evans, from Ogilvy Health UK, who share insights from their 2020 Social Check-up, which looked into the social behaviours of the pharma industry.
May 12, 2020 • 16min
Talking to Biljana Naumovic
This week, we talk to Biljana Naumovic, VP Oncology EMEA, Commercial Strategy Lead, Janssen, about her journey from physician to pharma leader and how she sees the role of commercial evolving as a result of COVID-19.
May 5, 2020 • 5min
Pharma's Month in Review - May 2020
This month, we bring you a roundup of the COVID-19 vaccine and drug development news, plus some positive advancements in the field of oncology.
Apr 28, 2020 • 43min
Talking to Emma Clayton
This week, we speak to Emma Clayton, CEO of Grey Bear Consultancy, about the journey to starting her own agency, pharma communications in the COVID-19 era, and empowering women to succeed in the workplace.
Apr 21, 2020 • 26min
Talking to Pierre van Weperen
Michaila is joined by Pierre van Weperen, Chief Commercial Officer of Grow Biotech. Together they explore the potential of medicinal cannabis and consider the differences between working in big pharma vs in a start-up...
