

Don't Be a Jerk
Healey Cypher
đ Hey there, Healey Cypher here. My brother once said all CEOs are inherently bad, and I get it. Headlines glamorize ruthless success, but thereâs another story: leaders who win because theyâre good people.
âDonât Be a Jerkâ explores real-world examples and tactical insights proving kindness and integrity arenât just nice; theyâre strategic advantages.
Each episode reveals actionable lessons to build success without compromising values. Letâs rewrite the narrative of leadership, one story at a time.
âDonât Be a Jerkâ explores real-world examples and tactical insights proving kindness and integrity arenât just nice; theyâre strategic advantages.
Each episode reveals actionable lessons to build success without compromising values. Letâs rewrite the narrative of leadership, one story at a time.
Episodes
Mentioned books

Mar 24, 2026 âą 35min
What Happens When an 11-Year-Old Decides to Stop Waiting for Better News and Make It Himself with Sam
Sam started a podcast because he was tired of feeling helpless.He was consuming the news the way most of us do⊠headlines that made him anxious, stories that seemed designed to make the world feel like it was falling apart, a constant drip of fear and outrage that left him feeling worse, not better. And at some point, instead of just complaining about it, he made something.Sam built No Bad News: a podcast for kids and families that specifically spotlights what's working, who's solving problems, and where communities are getting things right. He was 10 years old. He pitched his own guests, scheduled his own interviews, edited his own audio, and published it himself.He's now 11. He's gearing up for the NPR Student Podcast Challenge. And he's on this show not as a novelty, not because it's heartwarming to watch a young person do grown-up things⊠but because his philosophy is EXACTLY what Don't Be a Jerk is about.In this episode, Sam and I dig into why negativity dominates media (and why the system is literally built to reward fear), what "good news" actually means versus fake positivity, how he runs his show like a real founder, and what adults might be missing about the relationship between what we consume and how we feel.This is one of my favorite conversations in the history of this show.What We Cover in This Episode:- Why bad news wins: the economics of negativity bias and how the attention economy turned news into an anxiety machine- What Sam was feeling that made him say "I'm not just going to complain, I'm going to make something"- The difference between solutions journalism (agency-building) and denial (toxic positivity) and why Sam understands the difference intuitively- How No Bad News is structured and what makes a story Sam will actually cover- Sam's full production workflow: pitching, booking, recording, editing, publishing, repeat- What repeated exposure to distressing news is doing to kids and what the research actually says- The one media rule Sam would teach every adult if he could- Why hope isn't something you wait for⊠it's something you engineer- What Sam is building toward with the NPR Student Podcast Challenge- What I learned about my own media habits from a conversation with an 11-year-oldIf you've ever felt like the news is making you worse, this episode is for you. And if you've got kids who consume media, this conversation will change how you think about their information diet too.

Mar 17, 2026 âą 50min
Why Trust Beats Product: How Avni Barman Built a 60-Million-View Media Empire by Giving Everything Away
Avni Barman joined Donât Be a Jerk this week. she already has 1 million people in her community, 60 million monthly views, a 150,000-subscriber newsletter, and a venture fund where her own audience is the real investment thesis.She's the founder and CEO of Gen She: a media company and venture fund reimagining what it looks like to lead as a woman in business today. And the way she built it? By doing almost everything the conventional playbook says not to.Give everything away for free. Lead with generosity before you have leverage. Tell people what you admire about them before you know if they'll respond.In this episode, we talk about what it actually means to run a business, and a life, with that philosophy as the foundation.You'll hear:- Why "give someone their flowers while they can still smell them" is more than a nice idea⊠it's how she built her entire business- The one-sentence DM she sent to a self-made female billionaire and the 8-hour, one-on-one meeting that followed- The character test that never lies: what the way you treat a server at lunch reveals about how you lead- Why we actually DO care what other people think and what to do about it- Why venture capital is going to matter far less in the next decade and what's replacing it- How to guarantee you're in the top 1% of something without being the most talented person in the room- Why posting 8 times a day and having "negative minutes" for bad comments is a philosophy, not just a scheduleAvni is one of the most generous and clear-eyed operators I've come across. Full episode is live everywhere you get your podcasts.

Mar 10, 2026 âą 51min
Why Nice Leaders Fail with Andrew Dudum, CEO and Founder of Hims & Hers
Andrew Dudum built Hims & Hers from zero into a multi-billion-dollar consumer publicly-traded consumer health company by doing something most founders avoid: leaning directly into discomfort. Heâs able to lead the hard conversations that most leaders avoid.In this episode, Andrew and I talk candidly about what it actually takes to scale a company and stay grounded while doing it. We unpack the lessons he learned by understanding mortality early, the emotional whiplash of running a public company, and why âbeing niceâ is often the least kind thing a leader can do.Andrew shares the moment at age 12 that shaped his entire worldview, what itâs really like leading a public company through wild emotional and financial swings, and why the leaders who scale fastest are often the ones most willing to admit what they donât know.What We Cover in This Episode:- How Andrew built Hims & Hers from an idea into a multi-billion-dollar public company without losing his values- Why learning to be comfortable being uncomfortable became his greatest leadership skill- The moment at age 12 that shaped how he thinks about responsibility, truth, and hard conversations- What running a public company actually feels like during extreme highs and brutal lows- Why the best leaders obsess over details most people dismiss- The difference between niceness vs. kindness and why avoiding conflict hurts teams long-term- Why the strongest CEOs hire people smarter than themselves and expect roles to evolve every year- How crisis reveals who truly belongs in your inner circle- Why success just amplifies who you already areIf youâre a founder, operator, or leader trying to build something meaningful without losing yourself in the process, we hope this one will stick with you.Timestamps:00:02 â How Andrew and I first met06:45 â Building Hims & Hers from scratch without a medical background09:30 â The moment at age 12 that changed Andrewâs view on responsibility forever14:20 â Why information isnât scary and why avoidance is17:40 â Niceness vs. kindness (and why leaders get this wrong)23:10 â Hiring people smarter than you31:00 â What it actually feels like running a public company38:45 â Why obsession over small details scales better than most strategies46:30 â How hardship reveals who truly belongs in your life56:10 â Andrewâs advice to founders riding extreme highs and lows

Mar 3, 2026 âą 1h 15min
The Rules of Rule Breaking: David Flink on Why the System Was Never Built for You
David Flink got kicked out of four schools. Then he went to Brown, then Columbia and spent the next 28 years building systems so that nobody else has to earn their humanity through performance.David is the founder of the Neurodiversity Alliance (reaching 600+ schools nationwide), author of Thinking Differently, CNN Hero, and recipient of the Bezos Courage & Civility Award, which came with $5 million to direct toward the cause he's dedicated his life to. His second book, 20% Smarter, drops in 2027.But more than any of that, David is one of the most practically wise people I've ever sat across from.The throughline of everything David believes: misalignment isn't a personal failure. It's a design failure. And the moment you internalize that (about your employees, your kids, yourself) everything about how you lead and live starts to shift.In this episode, we cover:â Why there's no such thing as a bad employee (only a bad manager, a broken expectation, or a context nobody updated)â The critical difference between expectations and agreements and why one of them is silently destroying your teamâ The "work IEP": the user manual every person on David's team fills out, and why you'd be "nuts" to lead someone without itâ His get-out-of-jail-free card framework: how to give people the benefit of the doubt before you spiral into assumption and blameâ The one-liner that stops you mid-trigger: "It's hard work being a person, which means it's hard work for everyone else you're talking to too"â The three gates every story you tell yourself has to pass throughâ Why psychological safety has to be rebuilt every time the team changesâ What the invention of the newspaper has to do with Gen Z's cognitive declineâ Why curiosity is the single most underrated tool for both leadership and conflict resolutionâ What it means to truly leave every interaction better than you found itThis one is for you if you're a founder, manager, teacher, or parent who wants to lead the actual humans in front of you, not the idealized, neurotypical, always-performing version of them.David talks about kindness with spine. The kind that still demands excellence, still holds standards, but starts from a place of genuine curiosity about who's actually in the room.Don't Be a Jerk is hosted by Healey Cypher â founder, CEO of BoomPop, and someone who believes that being a good leader and being a good human are the same job.New episodes every week. Subscribe so you never miss one.

Feb 24, 2026 âą 49min
The Man Who Quietly Decides What Billions See On Google: Rafael Burde
Rafael Burde holds one of the most quietly powerful jobs on the planet. As Co-Lead of Global Search Policy at Google, he helps decide what information billions of people see (or don't see) when they search online. Google processes 14 billion searches per day, and Raf's team writes the policies that govern all of it.His guiding principle? "Safeguarding without sanitizing." He navigates the ultimate high-wire act: keeping the internet open and useful while protecting users from harm.But this conversation goes far beyond tech and trust. Raf and I met at Penn, lost touch for years, then randomly reconnected at Whole Foods in 2019. Since then, I've had a front-row seat to watching someone navigate immense responsibility with remarkable humility.In this episode, we explore:- The framework Raf uses to make decisions affecting billions: "What's the harm? What's our role? What's proportionate?"- Resume virtues vs. eulogy virtues and why most of us are optimizing for the wrong one- The meaning crisis, and Raf's definition: "The things you want to endure once you're gone and the contributions you're going to make to it"- Suffocation vs. abdication in parenting, leadership, and platform governance- Why 54% of Americans don't know their neighbors and what we're losing- Why intergenerational friendships are the most underinvested asset- The Two Pockets Principle: "The world was created for you" AND "You are nothing but dust and ashes"Rafael is also a Bay Area community leader, father, and someone who's proof that you can hold immense power and still lead with humility, nuance, and care.This conversation on âDonât Be a Jerkâ changed how I think about meaning, responsibility, and what actually matters. I hope it does the same for you.Resources Mentioned in the Episode:- Eulogy vs resume virtues - Brooks, Road to Character- "Not your duty to finish the work, nor are you at liberty to neglect it" - Pirkei Avot 2:16- Two pockets teaching: Carry two slips of paper, one in each pocket. One reads "the world was created for me", the other "I am but dust and ashes" (ancient Jewish teaching - no consensus source)- "Meaning = what you care about enduring once you're gone, and the contributions you make to it" (John Vervaeke)- "If you want to succeed once, set a goal. If you want to succeed over time, build a system" (Clear, Atomic Habits)- Effective platform regulation avoids the extremes of both abdication and suffocation (Jonathan Zittrain)Timestamps0:00 - Intro1:19 - Co-leading global search policy at Google8:37 - The AI search race & the war for how we make sense of the world16:22 - The two pockets teaching: confidence vs. humility17:37 - Why community is Rafael's secret weapon24:29 - RĂ©sumĂ© virtues vs. eulogy virtues29:53 - How Rafael defines meaning36:55 - The case for intergenerational friendships41:03 - Abdication vs. suffocation in parenting & leadership47:28 - Advice for anyone stepping into a seat of power

Feb 17, 2026 âą 51min
Why No One Has Quit Her Company in 5 Years with Dr. Ilana Nankin
In a world where employees change jobs every 18 months, Dr. Ilana Nankin has had zero voluntary resignations in five years at Breathe For Change.Ilana is a former public school teacher, holds a PhD in education, and is the co-founder and co-CEO of Breathe For Change, an organization dedicated to educator well-being and human-centered leadership. Since she stated the organization 10 years ago, they have trained over 20,000 educators to become more mindful, grounded leaders. What started as research into burnout has evolved into a company culture so strong that people simply donât want to leave.In this episode of Donât Be a Jerk, we go deep into the specific practices behind that culture and why they work even in high-pressure, remote-first environments.We cover:Why Ilana starts meetings with a two-word emotional check-in and how it takes less than 30 secondsHow gratitude and appreciation rituals actually increase performance instead of lowering the barThe hiring mistake she made early on that nearly broke her cultureWhy psychological safety is the foundation for honest feedback and real accountabilityThe moment she led a room of skeptical investors through a two-word check-in and why one later called it the best pitch heâd ever seenHow these practices donât cost time⊠they give time backThis conversation isnât about being ânice.â Itâs about building teams that perform with gratitude in mind, stay connected, and donât burn out when things get hard.If youâre a founder, leader, or manager trying to build something that actually lasts, this episode will change how you think about culture.

Feb 3, 2026 âą 43min
Why Most Wellness Brands Lose Trust and How to Avoid It with Dan Cox
Too many wellness brands try to sell a feeling. Dan Cox decided to sell the truth.You might recognize Dan as the ultra-fit guy from The Bachelorette. What you probably donât know is that instead of riding the influencer wave, he opened nutrition stores, built multiple supplement brands, and quietly made integrity the core of his business.In this episode, we talk about what it actually looks like to do things the ârightâ way when itâs harder, slower, and more expensive.We get into:- Why Dan barely spends on ads and relies on trial and word-of-mouth instead- The real tension between profit and integrity when deadlines hit- How wellness trends go from âhelpful for a fewâ to misleading for everyone- Why expectations, not effort, derail most weight loss journeys- What it means to build a brand you can sleep at night runningThis is a grounded conversation about building trust, resisting shortcuts, and choosing the long game in an industry that rewards the opposite.If youâre building something and trying not to lose yourself in the process, this oneâs for you.

Jan 27, 2026 âą 21min
Why Most Goal Setting Fails (and the Exercise That Fixed It for Me)
Every January, weâre told to set goals. More goals. Bigger goals. Smarter goals.And yet⊠most of us still feel weirdly unclear about what we actually want.In this solo episode of Donât Be a Jerk, I share a goal-setting exercise that completely reframed how I think about my life. It started with a single line from a friend that stopped me cold: âMost people set goals for their resume. You should be setting goals for your tombstone.â Then, I stumbled across a book called Creative Visualization by Shakti Gawain while I was on vacation, and it changed everything for me.These ideas sent me down a rabbit hole of reflection, journaling, and some uncomfortable honesty about what Iâve been optimizing for (and what I havenât).In this episode, we talk about:- Why traditional goal setting often leaves people feeling empty- The difference between resume goals and life goals- The five most common regrets people have at the end of their lives- Why clarity about the end can change how you live right now- And how a simple writing exercise helped me realign my priorities around love, family, work, and fulfillmentThis is about designing a life youâd be proud to look back on. If youâve ever felt successful but still slightly off, I think this one will resonate with you.

Jan 21, 2026 âą 44min
Why the Best Founders Donât Try to Sound Smart with Mike Jones
What if the most important skill for founders isnât intelligence, hustle, or speed but empathy?In this episode of Donât Be a Jerk, I sit down with Mike Jones, co-founder and CEO of Science Inc., former CEO of MySpace, and early backer of companies like Dollar Shave Club and Liquid Death. Mike has spent decades working with founders at every stage. What heâs learned runs counter to most startup advice.The best founders arenât the loudest in the room. They donât try to prove how smart they are. And they definitely donât lead with ego.Instead, they lead with curiosity, humility, and a deep connection to the people theyâre building for.We talk about why thereâs a growing global empathy problem in tech, how that shows up in products and leadership, and what founders can actually do to fix it. This episode is a breakdown of why empathy, mission, and humility quietly outperform raw IQ and brute force.In this episode, we cover:- Why a University of Washington study found humility beats IQ as a predictor of performance- The difference between mercenary founders and missionary founders- Why trying to sound smart in a pitch is usually a losing strategy- How to evaluate decisions using the âdeathbed testâ- Why founders who ask better questions win more often- How mission clarity makes hiring, marketing, and decision-making easier- Why asking for help early can save companies from dying quietly- How Mike designs his life around focus, family, and long-term thinkingThis conversation is especially relevant if youâre a founder, operator, or leader whoâs tired of the âbrilliant jerkâ myth and wants to build something meaningful without burning bridges or yourself.If you care about building great companies and being a decent human along the way, this oneâs for you.

Jan 13, 2026 âą 49min
Why Inclusion Wins in the Long Run with Damian Pelliccione
What if the thing investors call a âliabilityâ is actually your biggest edge?In this episode of Donât Be a Jerk, I sit down with Damian Pelliccione, co-founder & CEO of Revry, an LGBTQ+ streaming network built on a simple, powerful belief: diversity isnât charity⊠itâs a competitive advantage.We talk about what it really takes to lead diverse teams across generations, build an identity-driven business thatâs also ruthlessly pragmatic, and keep going when the world tells you ânoâ (over and over again). Damian is hilarious, sharp, and deeply real about the operator journey.Youâll learn:- Why Damian believes âno is a motivatorâ and how to reframe rejection into momentum- Why diversity of thought beats âmore resourcesâ (and how to build teams that challenge assumptions)- The investor red flags Damian wishes theyâd seen earlier and how to avoid âposter childâ capital- The business case behind the $1.7T ârainbow economyâ and why âJune-onlyâ marketing is a trap- The intersectionality lesson every B2C brand needs right now: âIt drives dollars.â- The mindset pattern that separates elite performers (and founders): your bounce-back after a miss- Why âfounder therapyâ (aka your cohort/tribe) can be the difference between quitting and survivingđ§ If youâre a founder, exec, marketer, or anyone building teams in 2025, this one will change how you think about inclusion, performance, and leadership.Watch / listen now and if it resonates, send it to one person on your team who needs to hear it.Timestamps00:00 â âDiversity is the ultimate competitive advantageâ (opening theme)00:05 â Meet Damian + the most intersectional founding team Iâve met00:08 â Sheryl Sandberg / âpodsâ + why diverse teams outperform00:10 â âDiversity is not charity.â00:13 â VCs, bias, and the comment Damian will never forget00:15 â Fundraising lesson: donât chase money, choose partners00:19 â âIâm motivated by no.â The rejection reframe00:20 â Top 5 vs Top 25 tennis players: the bounce-back mindset00:22 â Near-death startup moments + how Revry survived00:28 â The scrappy SF Pride launch (yes⊠porta-potties)00:32 â The $1.7T rainbow economy + why Pride-month-only is ârainbow washingâ00:39 â Founder neutrality: having a voice vs fiduciary reality00:47 â Leading across generations + building a mission-driven culture00:52 â âFounder therapyâ + why you need a tribe00:54 â Damianâs advice to their 25-year-old self


