

The Amp Podcast
Ampere Analysis
The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry.Production by Rory Gooderick.Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jul 27, 2023 • 30min
The future of linear and public service broadcasters
Cyrine Amor, a public service broadcasting strategist, and Minal Modha, a specialist in viewing habits, delve into the shifting landscape of media consumption. They discuss the evolving role of public broadcasters in representing diverse audiences amid funding challenges. The duo examines the impact of audience fragmentation and the necessity for distinctive content strategies. They also highlight the competitive pressures from streaming platforms and advocate for regulatory measures to enhance content discoverability in this new era.

May 31, 2023 • 38min
The TV and streaming industry in Europe
Sam Young, an expert in film distribution, sheds light on France's theatrical release window battles. Neil Anderson discusses the ongoing consolidation in Europe's TV industry, highlighting the challenges faced by broadcasters against global giants. Jaanika Juntson reveals insights on the launch of SkyShowtime, emphasizing its strategies to penetrate underserved markets. The trio explores the complexities of local content regulations and the importance of tailoring offerings for diverse European audiences, setting the stage for the evolution of the streaming landscape.

Apr 27, 2023 • 42min
What does the future hold for SVoD and BVoD?
Fred Black, a media analyst, dives into the significant drop in commissions within the US, shedding light on its impact on content investment. Richard Cooper, a digital streaming expert, discusses the stagnation plaguing streaming services and what it means for the industry. Lastly, Lottie Towler, a BVoD strategist, shares strategies for increasing BVoD competitiveness, emphasizing the need for innovation in programming and audience engagement to survive in a crowded marketplace.

Mar 30, 2023 • 24min
Are streaming services content with their content?
Exploring the value of content on streaming services, with a focus on HBO Max, Disney+, and Hulu. Discussing the impact of removed titles on HBO Max, competitive pricing, and the collaboration between Warner Brothers Discovery, Roku, and 2B. Analyzing Disney's potential merger with Hulu and Paramount Plus pricing strategies in the streaming market.

Feb 23, 2023 • 30min
Film awards data, movie windowing strategies and ad-loads on streaming services
In this episode we look at the different monetisation strategies used by studios in the film industry. With the Oscars right around the corner, Joe Hall talks through his recent research into award data, Alice Thorpe talks about her insights into movie windowing strategies, and finally Peter Ingram details the advertising loads on Netflix and Disney+'s new ad-funded tiers. Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

Jan 26, 2023 • 34min
2022 and beyond: Key trends across TV, Games, and Sports.
Joining the discussion are Lottie Towler, a media expert, Fred Black, an industry analyst, Ben McMurray, a future-focused thinker, and Louise Shorthouse, a gaming and sports trendspotter. They explore how the 2022 cost of living crisis reshaped subscription models and consumer spending. The guests dive into shifting media consumption, the rise of cross-medium IP adaptations, and how streaming changes sports engagement. They also touch on the impact of social media on viewer interaction and the evolving landscape of gaming.

Dec 1, 2022 • 24min
Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.
In this insightful discussion, Orina Zhao, who specializes in APAC streaming metrics, delves into Netflix's bold move to an ad-supported tier, analyzing market dynamics and pricing strategies. Olivia Deane reveals trends in the commissioning and cancellation of original content, reflecting the pressures facing major platforms. Josh Rustage highlights the demographic skews in US streaming content, offering intriguing insights into audience preferences and the strategies that leading services like Amazon and Disney+ use to cater to diverse viewers.

Oct 27, 2022 • 35min
How are streaming services adapting their content strategies to grow?
Nick Thomas is joined by Rahul Patel, Mayssa Jamil and Jack Genovese. Rahul discusses the weaknesses of Netflix's movie strategy compared to its TV series offering. Mayssa looks at the rise of big-budget franchises funded by the global streaming services. Finally, Jack details the role of sports rights in the streaming wars, and why we shouldn't expect Netflix to get involved anytime soon. Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Sep 29, 2022 • 38min
Cross-media IP, European PSB funding & EPL revenue distribution
Ed Border is joined by Lottie Towler, Neil Anderson and Daniel Harraghy. Lottie discusses how movie and TV franchises have been over lapping with games industry IP. Neil looks at the decision in France to scrap the TV licence fee, and what this might mean for the future of PSB funding across Europe. Finally, Dan explores the distribution of TV revenues in the English Premier League and the factors impacting why it should be changed going forward.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Aug 11, 2022 • 24min
The opportunity in women's sport, games vs. video & global data usage in 2021
Richard Broughton is joined by Minal Modha, Louise Shorthouse and Hazel Ford. Minal discuss the growth of women's sport, debunking some of the myths around its fan base and uncovering the opportunities after England's win the Euros. Louise looks at the attention economy and the relationship between online video and games. Finally Hazel discusses global data traffic in 2021, with a focus on how video usage has driven consumer demand for data.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.


