In Clear Focus

In Clear Focus: Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers' lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave's business, Peek Content, guarantees high-quality videos for clients seeking to gain a deep understanding of people's lives and behaviors.

In Clear Focus: This week's podcast guest Renee Hartmann is the co-author of the Bigeye Book Club selection for March, Next Generation Retail: How To Use New Technology To Innovate For The Future. In this episode, Renee discusses how retailers and brand marketers can embrace new technologies to respond to consumers' changing demands. IN CLEAR FOCUS listeners can claim a 25 percent discount on Next Generation Retail at KoganPage.com by using the promo code BIGEYE25 at the checkout.

In Clear Focus: Rohit Bhargava is the co-author of The Future Normal, a new book featuring 30 non-obvious ideas and consumer trends that will shape the next decade. Rohit joins us on the day of the book's publication to discuss how he identifies and curates non-obvious ideas, and how his background in ad agency strategy influences his approach to writing. Rohit also explains what motivated him to establish his own publishing company, IdeaPress, and why he's positive about the future of humanity.

In Clear Focus: Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.

In Clear Focus: Combining food ideas and tips for an attainable eco-friendly lifestyle, Marley's Menu is a web-based collection of recipes that promote sustainable living. It's the brainchild of our guest this week, Marley Goldin, who labels herself as a mom, foodie, creator, and qualified environmental scientist. Marley shares her personal story about career switching, discusses food waste and sustainability, and offers insights about the business side of influencer marketing.

In Clear Focus: Michael Solomon is an expert on consumer psychology and why people buy. He joins us to discuss his new online course focused on consumer engagement. Called Engage! How To Turn Your Bored Customers Into Brand Fanatics, the online course provides six hours of tuition. Michael gives us a taste of what to expect from the course and provides some examples drawn directly from the content. Listeners can save $100 with promo codes provided in the transcript accompanying this episode.

In Clear Focus: Guest Paul Sloane is the author of Lateral Thinking For Every Day: Extraordinary solutions to ordinary problems, this month's Bigeye Book Club selection. Paul shares practical ways for marketing professionals to harness lateral thinking, explaining techniques for generating fresh, unexpected ideas and tackling problems more creatively. ICF listeners can claim a 25 percent discount on Lateral Thinking For Every Day at KoganPage.com by using the promo code BIGEYE25 at checkout.

In Clear Focus: Guest Chris Harvey is the founder of Activate Research, based in the UK, and an expert in helping market researchers yield deeper consumer insights. Chris has developed research methods that leverage consumer psychology, especially behavioral science, to help better understand, predict, and influence target audience behaviors. He shares some of his favorite models and frameworks that can help researchers look for new ways to understand - and change - consumer behaviors.

In Clear Focus: Guest Katie King is the author of AI Strategy for Sales and Marketing, this month's Bigeye Book Club selection. Katie offers practical advice on how creative agencies can use AI, providing inspiring case studies illustrating how AI is already impacting sales, marketing, and CX across several different industry sectors. In Clear Focus listeners can claim a 25 percent discount on AI Strategy for Sales and Marketing at KoganPage.com by using the promo code BIGEYE25 at checkout.

In Clear Focus: Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick's career includes freelance writing, business consulting, and he's a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.