Better: The Brand Designer Podcast

The sales call is one of the hardest parts of running a business, and rightfully so. There’s a lot of pressure around it because it’s ultimately what brings in those clients. In this episode we talk through our personal sales call structures, favorite questions to ask prospective clients, and our blended approach to pricing. We also share what we include in our proposals + how we both set them up differently. You won’t want to miss this episode jam-packed with really meaty details on our process and approach!This Episode’s Partner:Design Biz Mastery with Morgan RappGrow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours.Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Today Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know you’re ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values.Guest Information:Guest Name: Olivia AustinGuest Business Name: Current Design StudioGuest Website: https://currentdesignstudio.com/, https://byoliviaaustin.com/Guest Instagram: https://instagram.com/current.designstudioLinks Mentioned:GustoClickUpNotionMotive Affirmation DeckInbox Question:“Should I list multiple package/price options on the proposal? My gut is telling me not to, because they will go with the lower price package even though they really need more.” — Chelsea LevinsonUpcoming Events:Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we’ll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what’s happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!This Episode’s Partners:Design Biz Mastery with Morgan RappGrow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours.The Shopify code(x)If you want to learn how to grow from just a brand designer to a full-service studio that can create custom high quality Shopify stores, The Shopify code(x) is for you. Visit shopifycodex.com/better to get $300 off by using code: BETTERat checkout.Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

OK, we KNOW - everyone has a different ideas on how to run your business and be successful! There’s loads and loads of how-tos out there, what to do and what not to do, and we have some HOT takes. Join us as we go through some potentially controversial (though, not in any highly politicized ways) opinions. SPOILER: Jen and Esther have some differing opinions! And that’s what makes it fun and interesting…Inbox Question:“I’m trying to get my brand design packages set up and priced and I see lots of different packages/pricing examples. But I’m curious, as someone who could potentially offer a lot of additional services in a brand identity package, how do you decide what services/deliverables work best in one package compared to another? Or if you do it based on client/project needs, how do you market your services without including package details or price?” - Shelby DelbridgeThis Episode’s Partners:Design Biz Mastery with Morgan RappGrow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours.Upcoming Events:Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we’ll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what’s happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Get ready for a soul chat! We talk this week about parts of our business that we both really struggle with and coach each other through those tough spots. Jen brings up feelings of scarcity mindset and Esther talks through finding an organic marketing strategy that feels authentic to her brand (and works). We hope this chat encourages anyone who feels similar to us!Inbox Question:“As a brand designer, should we target our services to a specific market segment, or is it better to enter all markets?” — Titus HarumOur partners:Design Biz Mastery by Morgan RappGrow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours.The Shopify code(x)If you want to learn how to grow from just a brand designer to a full-service studio that can create custom high quality Shopify stores, The Shopify code(x) is for you. Visit shopifycodex.com/better to get $300 off by using code: BETTER at checkout.Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We play Never Have I Ever all about design and business topics - the tea is boiling! We chat through embarrassing stories about the beginnings of our business, lessons we’ve learned, projects that didn’t go our way, difficult clients, and so much more. We end with some classic Never Have I Ever questions - you definitely don’t want to miss it!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Emily is a London born Colombian designer, wellbeing fanatic and the founder of Vibras Creative Studio and House of Vibras. She qualified as a Graphic Designer with a degree from Central Saint Martins in 2017. Her editorial style earned her a place creating layouts at ELLE UK magazine, followed by a string of in-house design roles at household-name British fashion brands.Despite doing what she was good at in her day job, she knew that something vital was missing. Vibras Creative Studio was born out of a combination of her passions - creativity and wellbeing - with the aim of re-defining how to run a successful business. Her number one priority is to prove to herself and others that it is possible to be a successful entrepreneur, while still looking after yourself - mentally, physically, spiritually and emotionally. In this episode, Esther chats with Emily about all the moving parts of her business(es), life transitions, and ultimately how to prioritize mental health through busy seasons.Guest Information:Guest Name: Emily Ospina-RuizGuest Business Name: Vibras Creative Studio + House of VibrasGuest Website: www.vibrascreativestudio.com /  www.houseofvibras.comGuest Instagram: @vibrascreativestudio /  @houseofvibrasInbox Question:“How do you go about managing your social media accounts when your someone who doesn’t use social media often, and is someone who just doesn’t want to spend time on their phone all the time?” — Jennifer HibdigeUpcoming Events:Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in record time with Figma. The call will be held in our Facebook group, so join us now to get all the deets!Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we’ll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what’s happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re back! Season 6 is on a roll, and we update you guys on our July breaks (Esther adopted a puppy and Jen went to Ireland!), upcoming events, and what to expect for Season 6 of the pod. Check out what’s coming up for us below!Upcoming Events:Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in record time with Figma. The call will be held in our Facebook group, so join us now to get all the deets!Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we’ll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what’s happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp. This was one of our most-requested topics with one of our all-time favorite guests, Morgan Rapp. Morgan is the founder and designer behind Design Biz Mastery, a group coaching educational platform that focuses on teaching designers how to use value-based pricing, structure their offer suites, nail sales calls, and work on their mindset. Morgan shares about her foray into the world of designer education as well as her personal philosophy around value-based pricing and focus on profitability. This one is a favorite for a reason!Links Mentioned:Original Episode: Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan RappDesign Biz MasterySpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 7: Designer Confidence and Imposter Syndrome. This rerun episode with Jen and Giselle was chock full of so much knowledge and vulnerability. Imposter syndrome is something that is all too common for us designers. Our relationship with our work is something sacred. As creatives we often feel like we ARE our work, but breaking out of that is freeing. You are not what you do. Jen and Giselle are open and honest they were about the feelings that are brought up when you see other designers’ work, how you feel about clients’ reactions, and the personal ego.Links Mentioned:Original Episode: Season 3, Episode 7: Designer Confidence and Imposter SyndromeSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impactful for your bottom line. You never know if your highest paying client could be right around the corner!Links Mentioned:Original Episode: Season 2, Episode 5: Creative Ways to Get ClientsSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast