Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

In this episode, Dylan sits down with Ciara Stockeland, a seasoned entrepreneur and profit strategist. Ciara shares her journey from running a successful boutique business to facing significant financial setbacks and ultimately finding her way back to profitability. They discuss key principles of corporate e-commerce that apply to Etsy, the importance of focusing on profitability over top-line revenue, and strategic steps to manage debt and increase margins. Ciara also explains her Inventory Genius framework and offers actionable advice for small business owners at various stages of growth. Listeners will gain valuable insights on financial strategy, inventory management, and the importance of understanding one's financials to build a sustainable and profitable business.In this episode, we discuss:[02:13] Rebuilding with a Focus on Profitability[05:46] Helping Others: The Birth of a Coaching Program[07:21] Understanding Financial Strategy for Small Businesses[09:54] The Role of a Contract CFO[12:03] Tailored Financial Strategies for Different Business Sizes[13:24] Reviewing Financials and Board Meetings[13:52] Importance of Early Financial Planning[14:24] Maximizing Business Value for Exit[15:26] Creating a More Profitable Business[17:05] Leveraging Margins and Operating Expenses[18:14] Understanding the Inventory Genius Framework[19:31] Dealing with Business Debt[20:40] Common Mistakes and SolutionsConnect with Ciara:Website: www.ciarastockeland.com Instagram: https://www.instagram.com/inventorygenius Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, I break down why Etsy ads may be losing you money and what I would do instead to blow up my Etsy shop in 2024!⌚︎ Timestamps:0:00 - Introduction0:51 - Traffic Strategies2:31 - Why Organic Methods Are Better4:14 - Losing Money on Ads5:51 - ROAS6:18 - SEOFeeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops. Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit. The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales.In this episode, we discuss:[01:41] Charlotte's Journey into E-commerce and Ads[04:52] When to Start Running Ads for Your Etsy Shop[06:20] Effective Ad Strategies and Budgeting[10:25] Choosing the Right Platform for Ads[25:10] Optimizing Ad Content and Formats[27:12] Success Stories and Lessons Learned[30:26] Evaluating Ad Spend and Average Order Value[33:01] DIY vs. Hiring an Agency for AdsConnect with Charlotte: Website: www.Inspired-ads.com Instagram: https://www.instagram.com/inspired_ads/ Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

📣 CLICK HERE TO GET THE LAST 3 TRENDS ➡️ https://etsy.dylanjahraus.com/our-6-winning-etsy-trends-for-6180-month-in-2024In this episode, I break down 6 of the biggest trends coming to Etsy this year and how you can get started on selling these winning product trends in your shop today!📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/🎙️ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!⌚︎ Timestamps:0:00 - Introduction0:45 - Trend 13:38 - Trend 26:10 - Trend 3Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies. With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market. Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects.In this episode, we discuss:[01:26] Howard Lim's Journey: From Digital Age to Fortune 500[03:35] The Essence of Branding: Strategy, Identity, and Management[07:41] Case Study: Successful Rebranding of WSS[14:02] Branding vs. Marketing: Key Differences and Priorities[16:21] The Role of Personal Branding and Legacy Brands[19:25] Evolving Your Brand: Annual Iterations and Core Values[21:59] The Importance of Annual Product Assessments[22:20] Bringing in Experts for Evaluations[23:03] The Role of Advisors in Business[23:51] Staying Relevant in a Changing Market[25:43] The Value of Global Inspiration[26:56] Common Branding Mistakes[28:09] The Difference Between Generic and World-Class Brands[31:45] Strategies for Scaling and Growing Your Brand[36:06] The Branding Assessment ProcessConnect with Howard: Website: https://www.howcreative.com/ LinkedIn: https://www.linkedin.com/in/howcreative/ Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

This is the story of how Chynna made $30K in a single month on EtsyIn this video, we explore the workspace of Chynna and Jeff at their home in Las Vegas, NV. Their story is an inspiration to new Etsy sellers who are considering starting on Etsy and quitting their day job to pursue a life of financial freedom.📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/🎙️ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, Dylan sits down with Lisa Byrne, a seasoned ecommerce marketing coach from Australia. They delve into the importance of mindset for achieving success in ecommerce, especially in 2024. Lisa shares her journey from corporate television to coaching, emphasizing the significance of brand foundations, organic marketing, and strategic planning for scaling businesses. The discussion also covers mindset challenges that women often face, the importance of self-worth and money mentality, and practical advice on marketing and increasing profits. Listen in for actionable insights and inspiring stories, including a client case study highlighting the power of storytelling and personal branding.In this episode, we discuss:[01:32] Lisa's Journey from TV to E-commerce[05:22] The Importance of Brand and Marketing Foundations[08:49] Realistic Timelines for E-commerce Success[16:20] Mindset Barriers and Overcoming Them[21:50] Success Stories and Practical Advice[24:59] Quick Tips to Increase ProfitsConnect with Lisa: Website: https://www.lisabyrne.com.au/Instagram: https://www.instagram.com/lisabyrnemarketing Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this video, CEO and CPA Salim Omar answers your questions about saving money when filing your Etsy taxes. Specializing in e-commerce tax advising, Salim breaks down everything you need to know to keep more money in your pocket during tax filing season.FREE CONSULTATION WITH SALIM:esenshi.com/dylan📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/🎙️ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!⌚︎ Timestamps:0:00 - Introduction0:43 - Salim Omar2:01 - How Much To Earn Before Filing2:32 - Writing Off Vacations3:58 - How To Prepare For Taxes5:19 - How To Open an LLC6:01 - Best Business Filing Types8:02 - Saving For Retirement9:27 - Will I Get Audited By The IRS?11:36 - Writing Off Coaching12:17 - Do I Need a CPA?Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, Dylan interviews Joie Roberts, a seasoned Amazon seller, about her remarkable journey from an initial failed product to building a seven-figure business within a year. Joie elaborates on her challenges, product choices, and the critical role of mentorship in her success. She also shares valuable insights on inventory management, marketing strategies, and overcoming failure. This episode offers actionable advice for both beginner and experienced sellers aiming to scale their e-commerce businesses.In this episode, we discuss:[01:58] Joie’s Amazon Journey: Lessons Learned[07:36] Challenges and Strategies in Amazon Selling[14:01] Building and Exiting a Successful Brand[15:24] Current Ventures and Future Plans[19:31] Advice for Aspiring Amazon Sellers[25:14] Expanding Beyond Amazon[31:00] Coaching and Resources for SellersConnect with Joie: Website: www.amzfearless.com Instagram: https://www.instagram.com/joieroberts.official Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Brutally Honest Advice to Fix Your Etsy Listings...In this video, I break down the reasons your trending Etsy listings aren't getting sales. If you've seen our Top Trends videos and have added some of these trends to your Etsy shop, you need to avoid these common mistakes that are keeping your listings from getting sales!📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/🎙️ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.  📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.