The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Simon Kvist Gaulshøj, CEO, at Adnami about the importance of creative impact in the attention economy This was originally recorded live on LinkedIn as a part of The Six Sells Podcast LIVE series on the attention economy. www.sixsells.co.uk

Mike Nicholson of Six Sells talks to Kai Henniges of video intelligence about the role of context in driving attention and recall to both advertising and content. video intelligence built AI technology to firstly help publishers contextually match video content to words in an article at scale. They also help advertisers to plan contextually relevant, quality environments for video advertising across over 1,000 sites globally, so Kai is well placed to talk with authority about how context drives attention.  In the previous episode, Mike Nicholson spoke to Jonathan Waite, Global Head of Activation, at Havas Media Group, and Michael Follet, MD, Lumen Research about using eye-tracking to measure attention to advertising, and context was one of the levers that drive attention. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content in the shape of short stories that lead towards your products and services. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? (1) – Training: Helping your client-facing people to better leverage social media to identify, connect and engage with the people who have influence over the decision to buy from you. (2) – Content Strategy: We help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. (3) – Ghost-produced content: We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson, founder of Six Sells, talks to Jonathan Waite, Global Head of Activation, at Havas Media Group, and Michael Follett, Managing Director, of the eye-tracking company, Lumen Research.  In this episode, we talk about the attention economy and dig into what it means to be able to measure actual consumer attention to ads. Please hit subscribe and follow Six Sells on LinkedIn for news of future episodes, which will include conversations with: ⦿ - Kai Henniges, CEO, video intelligence, talks about context as a key driver of attention and recall with online video advertising. ⦿ - Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence, and Lisa Cowie, Head of Agency Research, Twitter talking about measuring attention and some of the key findings of research to date. ⦿ - Simon Kvist Gaulshøj, CEO, at Adnami, about high impact creativity and the advantage that lends to brands in an attention economy. ⦿ - Lisa Hale, Head of Social Media, at Specsavers, on using humour and distinctive brand assets to attract and maintain consumer attention. Please feel free to follow Mike Nicholson on LinkedIn for info on future episodes ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content in the shape of short stories that lead towards your products and services. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? (1) – Training: Helping your client-facing people to better leverage social media to identify, connect and engage with the people who have influence over the decision to buy from you. (2) – Content Strategy: We help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. (3) – Ghost-produced content: We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson talks to Ben Rosser, Sales Director, of Say it Now. Since time began, the human voice has been used to communicate. From town criers to the telephone, and today technology has expanded the opportunities to use our voice. Ben talks to us about how brands are leveraging the power of voice by using voice-based assistants and actionable audio ads. Well worth a listen!

Marco Bertozzi has been in the media and advertising industry for 25 years, working at media agencies and most recently, Spotify, before launching his own company, Bertozzi49. Marco describes his career as being signposted by multiple periods of taking something nascent and going on a journey to scale. Whether that be the digital revolution, the programmatic transformation of our industry, or the growth in audio at Spotify. In this episode of The Six Sells Podcast, Mike Nicholson talks to Marco about high-performing media sales teams. The conversation is wide and varied, and we cover why the focus of your sellers shouldn't only be on the people who 'sign the cheques'. It is important to get as many touches, across different channels as possible within the people who have influence over buying, both agency and client-side.

In this episode of The Six Sells Podcast, Mike Nicholson talks to John Wittesaele, EMEA CEO, at Xaxis. Lots of great insights from John including how Xaxis are thinking about context and first-party data as a replacement for 3rd party cookies, Apple's IDFA privacy changes, e-commerce, video and more. The 10 Trends from Xaxis that Mike and John reference in this podcast can be found here - https://www.xaxis.com/insights/blog/top-10-trends-in-programmatic-2021/

In this episode, Mike Nicholson talks to Rob Hall, CEO of Playground XYZ about the difference between viewability and viewed as it related to digital advertising. Please subscribe to The Six Sells Podcast wherever you get your podcasts. You can download the whitepaper Rob mentions in this podcast here - https://playground.xyz/#whitepaper

In this episode, Mike Nicholson talks to Paul Lowrey about the recent brand survey carried out by Collective Media and with 135 media agency executives. Interest insight into how brands will navigate digital advertising after the 3rd party cookie is gone.

There is too much brilliance inside of Rory Sutherland to stick to 6 minutes, so this episode is a little longer than usual, but listening to Rory talk is always worth every minute of your time as I am sure you will agree. Rory Sutherland is Vice-Chair of Ogilvy, founder of the Ogilvy behavioral science practice, a TED talk star, an author, and an advertising industry legend. In this episode, Mike Nicholson, founder of Six Sells, asked Rory the question "What Behavioural Science can teach us about the power of context in advertising?" 🎧 - Listen now to hear what Rory had to say.

In this episode of The Six Sells Podcast, Mike Nicholson talks to Nick Hewat. Nick has previously held senior roles at Capital Radio, Virgin Radio, Absolute Radio before popping down the headphones and picking up the broadsheets - formerly at The Telegraph, and most recently at The Guardian. In this episode Nick shares some of his hard-fought lessons, and also talks about his views on the current media and advertising landscape. Some of the areas we talk about include: The promise of premium media v the reality? Contextual targeting and first-party data, the answer to the cookie-pocalypse for the Washington Post and others? The rise of e-commerce and direct to consumer selling. How some people with the word marketing in their title can’t define clearly what it means. The advice that you should never move jobs for more money. Why you should never ask for your gazpacho soup to be heated up in front of clients.