

The Agent Leader Podcast
Brent Kelly--The Agent Leader Podcast
The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
Episodes
Mentioned books

Jan 25, 2023 • 24min
Ten Building Blocks of Producer Success
Discover the ten foundational blocks crucial for insurance producer success. Topics include building high-performance teams and ensuring active engagement from producers. Emphasize the importance of relationship management and developing unique selling systems. Learn the value of relentless preparation and having a structured sales playbook. Explore strategies for effective pipelines filled with ideal clients and personal accountability for ongoing growth. It's a deep dive into accelerating your agency's performance and client relations!

Jan 12, 2023 • 41min
We're All In This Together - Interview With Allison Hammons
Allison Hammons of Knight Insurance Group joins Brent on this episode to share tips to her success in independent insurance.
Listen to gain clever tips on:
Recruiting talent, both internally and externally
Creating a solid culture that includes praise within the agency
The importance of having mentors
Plus more great takeaways, available in video and text format at https://www.sitkins.com/blog/were-all-in-this-together-with-allison-hammons
If you're interested in getting your agency to its Best Version Possible, visit sitkins.com/experience

Jan 5, 2023 • 43min
Wisdom in the Room - Interview with Dan Mickells of UNICO Group
There's plenty of Wisdom in the Room with Dan Mickells of UNICO Group joining Brent as a guest on The Agent Leader for this episode.
Dan shares stories of success, and stories of failure, that will help anyone in insurance sales learn some important lessons along the way - including why it's important to not be afraid to fail.
Get ready to take notes, Dan's agency has the success to support their strategies like:
Going deep in conversations with clients
Meeting expectations
Meeting people to make good things happen
Sunday planning sessions
Perfect schedules
Getting your team all on the same page
The importance of stepping out of your comfort zone to grow
Plus more great conversation and ideas from a great independent insurance agency leader.
To read the full transcript or watch the video recording of this episode, visit www.sitkins.com/blog/theres-wisdom-in-the-room-interview-with-dan-mickells
If you're ready to be in the room with growth-minded leaders like Dan Mickells, visit sitkins.com/experience to learn more about our private client group.

Dec 21, 2022 • 44min
Holiday Wish List for Agencies
Our coaches, Roger Sitkins and Brent Kelly, talk over a Christmas Wish List for independent insurance agencies in this episode of The Agent Leader. Get ready to imagine your agency accomplishing the following things in 2023 and beyond:
Having your entire team 100% aligned around a common goal.
Have all of your team members in ongoing personal development programs
Sales and Service teams working together as High Performance Teams
Improve your Sales and Service Capacity
Weekly sales Improvement Meetings
90%+ of your producers meet or exceed their sales goals every year
Achieve a 99% effective retention rate on the clients you want to keep
The 80/20 Rule
Having Future Ideal Client only pipelines
Have a unique, repeatable sales process
Have Points of Differentiation that give you an Unfair Advantage against the competition
Relentlessly Prepared for every opportunity
Have organic Growth rates that are twice the Best Practices numbers
Earn an operating profit of over 30%
Be like one of our clients that increased their value from $16.8 million to $30.3 million. If you’re motivated, our network of high performing agencies wants you in the room with them. Visit sitkins.com/experience
To read the transcript or watch the video recording of this episode, go to sitkins.com/blog/wish-list-for-insurance-agencies

Dec 8, 2022 • 27min
Recruiting Agency Talent with Art Betancourt of AEBetancourt
Art Betancourt of AEBetancourt joins Brent today to share his expertise on how to attract, find, select, and hire great talent for your agency.
By far the biggest challenge we hear from agency leaders is finding agency talent, because there simply isn't enough right now.
Art shares tips on how to:
Go find and develop talent - because once you need to fill the position, it's too late.
Using performance-based hiring metrics
Create a total talent pipeline
And more great clues to success in your independent agency
To read the full transcript or watch the video of this episode, go to www.sitkins.com/blog/recruiting-agency-talent
To find out more about how AEBetancourt can help your agency find the right fit for a position, visit https://aebetancourt.com/
To learn more about the Sitkins Experience visit https://www.sitkins.com/experience

Dec 1, 2022 • 21min
Sales Improvement Meetings
Unlock the potential of your sales team with effective, structured meetings! Discover key strategies to empower producers and enhance productivity. Learn how consistent sales improvement meetings can drive substantial growth and lead to stronger agency partnerships. Unleash the collaborative genius within your team to boost effectiveness and profitability.

Nov 16, 2022 • 19min
How to Get More Buy In
How do you get your people to buy-in to new ideas or strategies in your agency?
No matter how good your idea is, if you can't get your team to buy into it, it's a failed idea. Let's talk about this and your agency. "How can you get more people to buy in?" It takes consistency, communication and collaboration. Because again, without it, no idea matters.
To read the transcript or watch the video of this episode visit sitkins.com/blog/get-more-buy-in-with-your-agency-team
To order a copy of the Best Version Possible book, visit www.sitkins.com/bvp

Nov 9, 2022 • 32min
Challenges and Opportunities for Agencies with Kevin Stipe of Reagan Consulting
Kevin Stipe from Reagan Consulting joins Brent to discuss main Challenges and Opportunities for independent insurance agencies.
Listen in as Kevin gives great advice on what he sees the Best Practices agencies doing. From building effective teams, heading into a recession, and the importance of getting people working together, Kevin covers it all on this episode of The Agent Leader.
To order a copy of our book, Best Version Possible, visit www.sitkins.com/bvp
To learn more about Reagan Consulting and the Best Practices study, visit reaganconsulting.com

Nov 2, 2022 • 32min
Moving Your Agency Forward from a Financing Perspective with Tim Parenti
Tim Parenti from First Insurance Funding joins Brent for this episode of The Agent Leader. Listen in to Tim's perspective on how independent insurance agency leaders can move their business forward.
Tim covers his view from the financial side of key struggles leaders are facing, how to build a long-term team, and how to find good talent outside of the insurance industry. Come for the great advice, stay for the special appearance from Matt Foley, straight from his van down by the river.
To learn more about the Sitkins Experience, visit www.sitkins.com/experience
To order a copy of our book, Best Version Possible, visit www.sitkins.com/bvp
To learn how First Insurance Funding can help move your agency forward, visit www.firstinsurancefunding.com/

Oct 26, 2022 • 1h 2min
Designing Your Best Version Possible Agency
What is the best version possible of an insurance agency?
This episode is a recording of a live webinar hosted by Brent Kelly where he addressed this question.
The foundation for every successful insurance agency is alignment of leadership, sales, service and operations. Learn how to align the same goals with different roles, improve buy-in with your team, and how to get tangible results.
Get actionable ideas, and a fresh perspective of leadership for independent agencies today.
To watch the full playback of this webinar, visit https://www.sitkins.com/bvpx_stop


