

Sales Is King
Dan Sixsmith
The podcast, Sales is King, features interviews with sales and marketing
leaders who share their insights on the latest trends and challenges in
the B2B space. The podcast covers a wide range of topics, including AI,
value selling, sales enablement, and personal branding. The guests offer
actionable advice on how to succeed in today's competitive market. The podcast is popular with not only C-Level executives, but also thousands of sellers across multiple industries.
leaders who share their insights on the latest trends and challenges in
the B2B space. The podcast covers a wide range of topics, including AI,
value selling, sales enablement, and personal branding. The guests offer
actionable advice on how to succeed in today's competitive market. The podcast is popular with not only C-Level executives, but also thousands of sellers across multiple industries.
Episodes
Mentioned books

Aug 25, 2019 • 20min
Episode 96: Hey Sales Leaders, WTF?!
74% of Sales Managers are poor communicators? What? Yes, a MHI study confirms our worst fears about sales leaders. Dan details some of the other critical issues plaguing sales leaders today and what needs to be done about it and FAST 🤔

Aug 11, 2019 • 30min
Episode 95: In the Spotlight: The Empathy Effect with Dr. Helen Riess, MD
[New Interview] Empathy expert, Dr. Helen Riess joins Dan in the Sales Is King Spotlight to discuss her outstanding book, The Empathy Effect. We have spoken so frequently about the importance of Empathy not only in sales and in business but in Life. Being able to establish deeper connections with your customers, your co-workers, your direct reports, your family and friends is paramount to feeling satisfied in your day to day activities.
In business, buyers can see through the people who only cares about themselves. The people who show a genuine interest in their friend, prospect, or customer are succeeding in connecting and differentiating. But can Empathy be learned? Or is it just part of our DNA? You better believe you can learn how to be more empathetic and Dr. Reiss explains how in this high impact episode.
Too many folks have only a surface level understanding of empathy. In this interview, we get deep into what empathy really means, how you can improve your ability to be more empathetic and why it is becoming so important in the workplace today.
Visit Dr. Reiss' organization here if you want to train and coach your team to be more empathetic:
http://empathetics.com/
Do it 👊

Aug 2, 2019 • 17min
Episode 94: Enough Already!
Sales is being disrupted. There, I said it. What are you doing to evolve your sales game? Dan reviews the latest evidence that the chasm between the Haves and Have Nots in Sales is growing. The Elite Sellers are kicking the piss out of everyone else in the following areas:
Trustworthiness
Timeline of the deliverable(s)
Referrals
Expertise
Credibility
Personality
Understanding Buyer needs
Fit
Price
Chemistry
Ease of working with
Capabilities
Your comfort level
Reputation
Proximity
Flexibility
Enough Already! It is GO TIME!

Jul 14, 2019 • 10min
Episode 93: 5 Proven Ways To Differentiate
If you find yourself slugging it out with the competition, here are 5 powerful steps to win the deal.
1. Engage in effective discovery- around strategic objectives and business priorities
2. Us! How do we deliver a different experience?
3. Show them the money! Can you show the ROI?
4. Get deeper into the decision making process!
5. Talk about the post-sale experience.
Take a listen and share your thoughts. What would you add?

Jul 7, 2019 • 18min
Episode 92: COLD CALLING LIVES!!
I cannot believe it took 92 episodes to get down in the mud and talk cold calling. And we do it a big solid in this high energy episode.
Everything you need to succeed is here. Give a listen NOW

Jul 5, 2019 • 8min
Episode 91: Destroy The Competition
Take out your competitors early and often. Waiting for a prospect to bring up your competition is a misstep. Proactively address your competition, expose their weaknesses and highlight your strengths. Do this early in the process. Dan walks through a couple of recent examples from his sales conversations. Beat their *sses today!!🥊

May 31, 2019 • 19min
Episode 88: Dude, Why Did You Give Up?
48% of reps do not EVER call a lead. Most reps, if they do call, GIVE UP after 1 or 2 attempts. A new study shows that being persistent, prompt and personalizing your outreach can increase the chances of a lead turning into a qualified opportunity by over 300%. So, next time you find yourself complaining about not enough leads or bad leads, ask yourself how many times, if ever, you reached out to your current lead base and how quickly after you receive the lead you reply. Greatest success = minutes after receipt and it only goes down hill from there. This is a massive money making opportunity. Listen in for more eye opening stats and what to do about it.
DO IT 🤟

May 19, 2019 • 11min
Episode 87: Proactive Closer or Passive Facilitator?
Too many reps sit back and wait for the prospect to buy. The Elite Sellers take control of the process, tell a compelling story, create a differentiated and exceptional buying experience. They convince the prospect that the solution or product is a 'must have' and that the purchase needs to happen now. Don't sit back. Take control. Sell, don't facilitate. Close, don't expect and hope. A high impact and quick hitter on the new Sales Is King 🤴

May 1, 2019 • 17min
Episode 86: NEVER ACCEPT GHOSTING
Dan is back on a RANT. The concept of Ghosting is becoming more commonplace in the digital world. People's attention spans are shrinking and they are bombarded with messages from God knows where.
Dan delivers a short and NOT SWEET episode:
Some highlights:
*Ghosting is on you. Look at yourself in the mirror if the rate of Ghosting is going up for you. Your are not delivering enough value.
*Don't accept it. Stay with the prospect and make sure you are following up with value and not harassing messages. If you do not get an answer, you need to deploy tactics which are designed to elicit a reply from your prospect.
Tune in to listen to Dan's recommendations on ways to reduce and even eliminate being Ghosted.

Apr 18, 2019 • 22min
Episode 85: STOP Caring If People Like You!
The top sellers in the game today do NOT care if people like them. They do not need anyone's approval. But isn't sales about getting the buyer to like us? NO IT ISN'T and the research backs this up. The need to be liked is the #1 weakness of the underperforming sales rep. Read it again. And think about it. According to the Objective Management Group which surveys and assesses sales teams and sales leaders:
Sales reps that need to be liked:
-Are 148% less effective
-Are 147% less likely to reach a decision maker
-Their probability of closing is 151% smaller
-Are less comfortable talking about money and less confident in their price(this one is according to me :) )
-Have more stalled deals in their pipeline(me, again)
-Usually get emotional when things get testy
-Btw 58% of all sellers need to be liked
Elite Sellers do not need anyone's approval and therefore are 329% more effective at creating URGENCY
Dan goes through the research and along the way delivers a high impact approach to overcome the need to be liked and to improve your sales game.
Buy a ticket, now 😉🎟


