Accounting Voices

Episode 116. On this week’s Accounting Influencers Podcast:➜ News - "Flexible Work Patterns in Accountancy Firms."➜ Special Guest Interview: "Route to the Top for Black Accountants: Herschel Frierson."➜ Practical advice and tips for accounting practitioners on "Employer Brand in Accounting - Developing Existing Talent."➜ Expert Interview: "How Clients Can Educate Accountants: Susan Bryant."For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review.Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.◤━━━━━━━━━━━━━━━━━━━━◥Follow Accounting Influencers on LinkedIn - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies from the Accounting Influencers Podcast and events. Just go here: https://www.linkedin.com/company/accountinginfluencers◣━━━━━━━━━━━━━━━━━━━━◢

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 11 - Pricing Tips for Accountants."In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:⍟ why pricing is such a difficult topic for accounting professionals⍟ the importance of not selling high end services to poor people who don't want it⍟ why accountants must get comfortable at raising their prices⍟ the difference in low ticket compliance and high margin, high value advisory work for accountants⍟ why accountants should never discount but what they should do instead⍟ what scarcity does for the accounting professional and how it makes prospects come towards them⍟ the fallacy of offering free consultations or offers up front for accountants and CPAs⍟ what accountants can learn from premium and luxury brands⍟ the dangers for accountants of allowing their competition to set price expectations⍟ the merits for accountants of classifying prospects and clients in their ability and appetite to pay for different things⍟ what accountants are scared of when it comes to pricing and differentiating themselves******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 115. In today's interview, "Financial Literacy, Family Businesses & Wealth Management."Rory Henry has 15+ years of experience working in both the tax and most recently financial advisory professions. He has built a program, AFO Wealth Management Forward, that works with accounting firms to implement Holistic Wealth Management Services. A technology enthusiast at heart, Rory is adept at finding ways to improve the client experience using technology to streamline tax, accounting, and wealth management services. He is the co-host of a leading accounting and finance podcast called AFO Wealth Management Forward. Rory’s interviews include the WSJ, Forbes, Fortune Magazine, Accounting Today, AccountingWeb, as well as Venture-Backed Fintech Companies and Nationally Recognized Thought Leaders.Robert Santos has over 20 years of financial experience working with institutions, companies, and entrepreneurs. Robert is currently the founder of Arrowroot Family Office, LLC, a boutique wealth management firm working with a wide range of international and domestic clients to provide customized and specialized investment and family office services. Robert is also the portfolio manager for Arrowroot Family Office's fund of alternative funds, Ladrillo Fund, LLC, and Arrowroot Real Estate Fund II LP, a private, sub-advised fund by Roundhouse. Robert serves at the CEO & CCO for Arrowroot Partners, a M&A advisory firm. Robert is also a founder of AFO Wealth Management Forward, an educational program created to allow Accounting Firms to integrate Wealth Management Services into their Practice with ease. Previously, Robert was a Director for Salem Partners, a multi-family office and investment bank in Los Angeles where he served on the investment committee. Prior to Salem Partners, Robert worked at JP Morgan Securities and Bear Stearns, servicing clients in the financial services industry. Robert received his BA from the University of California at Los Angeles (UCLA).Key takeaways from this episode include:➤ defining the family office from an accounting perspective in providing holistic financial advice to clients➤ why historically accountants and CPAs have not been very coachable in new ways of doing things➤ a way for accountants to generate fees without actually doing any of the work➤ the dangers for accountants and CPAs if they do nothing to change and take on new ways of working➤ why working harder is not the solution for accountants and CPAs wanting more choice and revenues➤ what accountants and CPAs can do to stay relevant to their clients and open up conversations with clients➤ what is making accountants step up as trusted advisors to clients who are demanding more services and help➤ what employees in all businesses, including accounting firms, are wanting from their leaders➤ what is driving a dramatic increase in the values of many businesses and companies➤ the three things that make up much of the net worth of the average accounting business client➤ the emergence of estate planning and why accounting firms are best placed to join up the various services➤ using the tools and technologies to properly service accounting firm clients and how tech has changed the game➤ how accountants and CPAs can get started with adding wealth management to their service offering➤ why people still value the human element amidst the automation, the digital world and and tech transformation➤ the story behind the AFO Wealth Management Forward podcast and its high profile guests➤ exploring the software that can help accountants and CPAs deliver wealth management services➤ tapping in a wealth management training program for accountants who want to get started➤ how accountants and CPAs can turn wealth management services into recurring revenues➤ rebranding CFO from Chief Financial Officer to Chief Family Officer➤ the importance of financial literacy in today's society and why it has been neglected➤ the dangers and downsides of a generation who have poor or no financial education➤ why talking about money and finances is often a taboo subject➤ pushing diversity and how accountants should respond to the changing demographic from white and male➤ how a more diverse workforce makes for up to a 25% more profitable accounting firm➤ how the financial advisor of the 1980s and 1990s looks very different to now and what the best advisors now look like➤ the role technology and data will play for accounting firms in providing wealth management services to clientshttps://www.linkedin.com/in/rory-henry-0920b7150/https://www.linkedin.com/in/rob-santos-afo/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 114. In today's practical episode, "Accounting Firm Employer Brand - Rewarding Talent." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.Key takeaways from this episode include:➯ the importance for accounting firms to pay their people what they are worth➯ why money isn't everything when it comes to rewarding employees➯ how a better job title or grander role can be more important to some staff than their salary➯ asking if you would take a 20% pay cut to work from home 100% of the time➯ how paying market rates for staff is the starting point for accounting firms wanting to attract and keep talent➯ what staff are often more interested in benefits other than money in their employment package➯ what accountancy staff are likely NOT to tolerate, no matter how much you pay them➯ definition of an employer value proposition (EVP) for accounting firms➯ five key components of a strong EVP or employer value proposition in accountancy➯ the need to prioritise employee mental health and well-being in accounting firms➯ what coming into the office might look like for accounting firms with a strong employer value proposition➯ the importance for accounting firms to deliver on their promises to staff they make in the recruitment process➯ which corporate organisation has the EVP summarised as 'a job you love to talk about'➯ the importance of giving employees and staff in accounting firms a say in how they are rewardedNOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 113. In today's interview, "Mental Resilience for Accountants: Randy Crabtree."Randy Crabtree is co-founder and partner of Tri-Merit Specialty Tax Professionals in the USA. Since 2019, he has hosted the bi-weekly “The Unique CPA,” podcast, which ranks among the world’s 10% most popular programs. (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser . He is a regular presenter at conferences and virtual training events hosted by CPA associations, state CPA societies and top 400 CPA firms across the country.Key takeaways from this episode include:◆ why mental health and resilience is especially important for the accounting profession◆ what is pushing accountants and CPAs into the 'red zone' or threshold of what they can cope with mentally◆ the physical and mental symptoms of overload in accounting professionals◆ why the hope that 'a slower day is coming' is false and how things are just getting faster◆ the challenges for a stable profession like accounting to deal with the changes of a pandemic, a hybrid workplace or even technology◆ what can happen when accountants start not being able to cope with the physical and mental demands of their job◆ how a life-changing trauma like a stroke or major illness can alter the direction of one's life◆ how 'hitting a wall' forces people like accountants to recalibrate life and career◆ the mental healing that must accompany physical trauma of a major illness or injury◆ why nobody is immune from life altering situations and how mental health issues are available to all◆ the impact of mental breakdown, anxiety and panic attacks for professionals like accountants and CPAs◆ the role of therapists, coaches and counselors for everyone to help deal with mental, emotional and physical difficulties◆ what sometimes makes handling mental issues more difficult for men than women◆ breaking the illusion that accountants don't know everything and can't do everything◆ the importance of having people looking out for you and outlets to confide in when things are going on 'inside'◆ why it is often harder for loved ones when someone close to them goes through illness, injury or mental health issues◆ the unique challenges of super smart professionals like accountants who are super busy and under huge pressures◆ the illusion of success for accountants that come with billing 3000 hours but also huge pressures◆ strategies for accounting professionals and CPAs to cope with the pressures of work◆ the importance for accounting firms to hire people with outside interests from 'the work'◆ shout out to the book "What's Your And? Unlock the Person Within the Professional" by John Garrett◆ the relevance of fun and enjoyment in non-work activities for accounting professionals and CPAs◆ how accountants have become therapists, coaches and counselors for their own business clients in these challenging timesCheck out Randy's previous interview on here:"Career Advice for Accountants & CPAs with Randy Crabtree"https://bit.ly/3K5rRZLAlso check out Randy's interview with Rob for his Unique CPA podcast entitled:"Changing Your Life for the Better Now"https://tri-merit.com/podcast/changing-your-life-for-the-better-nowRandy’s perspective took a sharp turn in 2014 when he suffered from a stroke. The path to recovery led him to re-focus on the importance of helping others and incorporating things he was passionate about into everyday life. As co-founder of Tri-Merit, this meant educating others on stroke awareness, early detection and on the simple pleasures in life like craft beer. He is Randy is also President of Stroke Survivors Empowering Each Other (SSEEO) and part-owner in an award-winning craft beer and bottle shop in Chicago, Illinois.https://www.linkedin.com/in/randy-crabtree-1945a67/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 112. In today's news episode, we discuss "3 Accounting Trends That Won't Go Out of Style."We agree 2 of these trends! Original source of this piece below. Key takeaways from this episode include: why accounting remains the language of business, and why not all accountants play on this fact enough how the best accounting professionals are able to not just report on the data but tell the stories behind the numbers why cashflow is like oxygen for small businesses, but accountants don't always see the issues for their clients the big 'intimacy problem many small business owners have with their accounting advisors why behind every great entrepreneur there is not always a great accountant how the 'great resignation' has led to the 'great re-evaluation' for many accountants why 'doing more with less resources' should be the goal for accountants by using technology and automation the proof that many accountants do not actually care about their clients how too many accountants simply fulfil instructions and fail to provide insights for their business clientsSource: "3 accounting trends that won’t go out of style"https://www.accountingtoday.com/list/3-accounting-trends-that-wont-go-out-of-style******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular, how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something, in particular, that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 111. On this week’s Accounting Influencers Podcast:➜ News - Martin & Rob discuss "3 Accounting Trends That Won't Go Out of Style." ➜ Special Guest Interview: "Mental Resilience for Accountants: Randy Crabtree."➜ What works with "Employer Brand - Rewarding People Properly."➜ Expert Interview: "Financial Literacy & Wealth Management: Rory Henry."For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 10 - Don't Say the Price Early."In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional roles like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.***APOLOGIES FOR THE AUDIO QUALITY ON THIS EPISODE***Key takeaways from this episode include:✓ why it's common for a prospect to ask accountants for the price early, and how to avoid this✓ what should be the primary objective for accountants in a first meeting with a prospect✓✓✓✓

Episode 110. In today's interview, "Non-Profit Clients for Accountants: Jeremy Van Groll."Jeremy Van Groll is founder and President of Nonprofit Bookkeeping.  He has a Masters in Financial Management and has twenty years of experience in leadership roles including corporate accounting, banking, data analysis, and compliance reporting.  His company partners with domestic and international organizations to implement efficient financial and data management processes that allow non-profit leaders to focus their efforts on their Mission and building relationships with Donors.  Jeremy has been featured speaker on optimizing both personal and organizational financial management and was nominated for the Foundations Ethics in Business award.  Key takeaways from this episode include:▶ why it's no secret that non-profit companies are stretched thinly for resources▶ the factors to consider for accountants in niching for non-profit clients▶ what non-profit clients really need from their accounting advisors▶ the correct definition of non-profits from an accountancy perspective▶ the main differences in the CEO role for regular clients and non-profit clients in accountancy▶ the different challenges of non-profit clients that accounting firms should be addressing▶ the main kinds of CFOs and what kind of help non-profit clients need in managing their financial operations▶ why the remit of accountants goes beyond advisors and into the psychological and emotional for non-profit clients▶ acknowledging that the margins for accountants in working with non-profit clients is lower than other sectors▶ advice for accountants and CPAs who are considering niching with non-profit clients▶ how accounting firm leaders can build a culture where staff who care about non-profit clients can get involved▶ the key skills and attributes that accountants will need to stay relevant and competitive in coming yearsWhen not geeking out on spreadsheets, Jeremy enjoys attending concerts, singing karaoke, and following sports, especially the soccer and gymnastics teams of his two sons. https://www.linkedin.com/in/jeremy-van-groll/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 109. In today's practical episode, what works for accounting firms on "Accounting Firms - First Steps with Employer Branding." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.Key takeaways from this episode include:★ link to previous related episode: "What Works in Accounting with Employer Brand Websites" https://bit.ly/37T8XYY★ why almost all accounting firm websites are conflicted and therefore confuse Google★ how the war for talent in accounting means practices must have a strong employer brand★ the main benefits for accounting firms to have a strong employee value proposition and employer brand★ the % of candidates who research an accounting firm's reputation before applying for a job★ the proportion of accounting professionals who would leave their current firm if they received an offer from one with a better employer brand★ the high number of candidates who will apply to work for an accounting firm that is actively managing their employer brand★ how an accounting firm's employer brand is critical to those already working there★ what exactly is an employer brand for accountancy practices★ the logical starting point for employer branding in accounting firms★ what is on offer for the younger generation of accountants who are turned off by a career in practice★ the role of employer brand reviews for accounting firms with independent endorsements★ case study of how Goldman Sachs assessed and recalibrated their employer brand★ the different elements required for an effective accounting firm employer brand strategy★ examples of different objectives with an accounting practice employer brand★ how an accounting firm employer brand differs from its corporate brand★ a statistic to prove how important an accounting firm's culture is to attracting the right calibre of talentNOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular, how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.